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Research & Publications

At Jaipuria Institute of Management, research is ingrained in our DNA. Our 150+ faculty members are passionate researchers, and our institution fosters a vibrant culture of inquiry. We’ve nurtured a legacy of research excellence, where diverse fields of management are explored exhaustively. Our research goes beyond academia, impacting businesses and society. Collaboration is key, and we invite you to join us on this journey of knowledge creation that shapes the future of management and business.

150+

Faculty Published

500+

Research Papers

100+

In "A" Category

Latest Research

How not who: Message strategies adopted by celebrities v/s social media influencers
Dr. Daneshwar Sharma

The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry.
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Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Dr. Nishtha Malik

Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI.
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A fuzzy approach to determining antecedents to green cosmetic consumption in India
Dr. Richa Srivastava, Dr. Sanjeev MA & Dr. Srikant Gupta

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide.
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Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
Dr. Rekha Attri

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioural.
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Investigating stakeholder perceptions of graduate employability
Dr. Pragya Gupta & Dr. Renuka Mahajan

The study aims to ratify skills necessary to bridge the gap between the existing models and emerging needs of a technology-enabled workspace; especially in the Indian context. The findings based on the partial least squares (PLS) technique has been used to present a framework confirming the importance of digital competencies, business fundamentals and behavioral skills. In-depth discussions with specialists ratified the proposed framework and recommended potential changes in curriculum and pedagogy
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Enemies to frenemies: competition between online and offline retailers amidst crises
Dr. Deepak Halan

This study explores coopetition opportunities between e-tailers and brick-and-mortar (BM) retailers and provides a conceptual framework. These opportunities may be triggered by events such as social distancing causing crises (SDCC).
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An overview of blockchain research and future agenda: Insights from structural topic modeling
Dr. Anuja Shukla, Dr. Anubhav Mishra

As a disruptive technology, blockchain has become a strategic priority for many businesses. A vast amount of research exists on blockchain's innovative nature and immense potential for multiple industries.
Read more

List of Publications 2025

List of Publications 2023
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Our Research & Publication

List of Publications 2025

Paper (APA Style)Scopus Indexed

Atul Shiva | (2024) | Noida | The hustle behind knowledge: role of workplace ostracism and knowledge hiding towards quiet quitting in knowledge-intensive organisations | https://www.emerald.com/insight/content/doi/10.1108/JKM-01-2024-0035/full/html

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Atul Shiva | (2024) | Noida | Towards work life fulfilment: Scale development and validation | https://doi.org/10.1016/j.jbusres.2024.115006

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Sonali Singh | (2024) | Noida | Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors | https://doi.org/10.1108/APJML-05-2024-0666

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Sonali Singh | (2024) | Noida | Establishing the missing link between motivational factors and international tourist intentions for yoga tourism: a perspective from flow experience theory | https://doi.org/10.1080/02508281.2024.2423118

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Sonali Singh | (2024) | Noida | Examining the link between CSR perceptions and employee advocacy through organizational justice: Can corporate hypocrisy mitigate? | https://doi.org/10.1002/csr.2969

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Sonali Singh | (2024) | Noida | The good shepherd: linking artificial intelligence (AI)-driven servant leadership (SEL) and job demands-resources (JD-R) theory in tourism and hospitality | https://doi.org/10.1108/JHTI-06-2024-0628

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Shivani Bali | (2024) | Noida | Does psychological empowerment transmit the effects of organisational justice on employees’ knowledge sharing? A study on the Indian hospitality industry | DOI https://doi.org/10.1108/BIJ-03-2023-0157

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Arpan Anand | (2024) | Noida | What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies | https://doi.org/10.1177/23197145241284080

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Varda Sardana | (2025) | Noida | Market Discipline in Banking: A Systematic Review and Future Research Agenda | https://doi.org/10.1177/23197145241301934

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Varda Sardana | (2025) | Noida | Toward transparency: developing and validating a sustainability disclosure characteristics scale | https://doi.org/10.1108/SBR-06-2024-0184

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Aastha Gupta | (2024) | Noida | Impact of using derivatives on stock market liquidity | https://doi.org/10.1016/j.intfin.2024.102077 Get rights and content

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Sovanjeet Mishra | (2024) | Noida | An interpersonal perspective to study workplace favoritism and employees’ motivation to hold multiple jobs | https://doi.org/10.1108/PR-06-2024-0601

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Ritika Gugnani | (2024) | Noida | Drivers and Challenges in Achieving Corporate Carbon Neutrality- Qualitative Investigation of Carbon Capture, Utilization and Storage Technologies | https://doi.org/10.1002/bse.4068

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Ritika Gugnani | (2025) | Noida | Emission Reduction Strategies and Negative Emission Solutions-Pathways, Drivers, and Challenges | https://doi.org/10.1016/j.jclepro.2025.145263

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Ritika Gugnani | (2025) | Noida | Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience | https://doi.org/10.1109/TEM.2025.3578098

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Vranda Jain | (2025) | Noida | Navigating the landscape through Digital Human Resource Management: An Initiative to Achieve Sustainable Practices | https://doi.org/10.1016/j.sftr.2025.100621

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Ankur Chauhan | (2023) | Noida | Mapping pathways for building resilient supply chains: A systematic literature review | https://doi.org/10.1016/j.jclepro.2023.138701

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Jeeta Sarkar | (2025) | Noida | Too Much of Everything Is Bad: Stop Being a Workaholic—A Study on the Relationships Between Personal Initiative at Work, Thriving and Workaholism | https://doi.org/10.1177/23197145251342701

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Aditya Banerjee | (2025) | Noida | The Impact of Economic Policy Uncertainty and ESG Reporting on Financial Performance of Hospitality Companies | https://doi.org/10.1002/bse.70042

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Shuchita Tewari | (2025) | Noida | Synergizing Flexible Work Arrangements with Learning Organizations: A Bibliometric Analysis and Strategic Research Agenda | https://doi.org/10.1108/BPMJ-09-2024-0842

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Kumar, A., Kumar, R., Jha, . A., & Obero, . S. (2025). Harnessing Artificial Intelligence for Operational Excellence: Pathways to a Circular Economy. Business Process Management Journal, (), pp .

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Nguyen, M., Trinh, N., Mehrotra, A., & Basahel, S. (2025). Generative AI in the workplace: How employee experiences influence work outcomes? Journal of Enterprise Information Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JEIM-11-2024-0637

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Li, X., Zhao, H., Mehrotra, A., Gugnani, R., & Agarwal, V. (2025). Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience. IEEE Transactions on Engineering Management, 1–38. https://doi.org/10.1109/TEM.2025.3578098

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Mehmood, K., Kautish, P., Mehrotra, A., Alofaysan, H., & Papa, A. (2025). Forging sustainable synergies: Unleashing fintech-driven supply chain collaboration for enhanced green supply chain performance. Technological Forecasting and Social Change, 219, 124244. https://doi.org/10.1016/j.techfore.2025.124244

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Shih-Hao, L., Rohit, R., Anupama, M., & Ajay, J. (2024). Rethinking and Redesigning Storage, Packaging, and Distribution Practices for Food Supply Chain. British Food Journal, (), pp .

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Tiwari, A., Khan, S., Chandran, R., & Tewari, A. (2024). Investigating the primary factors of work happiness in gig workers. Employee Relations, (), pp .

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

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Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

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Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment.

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Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management.

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Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies. Business Strategy and the Environment (BSE), (), pp .

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Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services (JRCS), 84(May), pp 104191.

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Kumar, S., Mehrotra, A., Yaqub, M. Z., & Agarwal, B. G. (2024). The role of values and attitude in food waste reduction: Exploring ideal sustainable business strategies. Business Strategy and the Environment (BSE), (), pp 43831.

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Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between Generative AI engagement, quality and expectation formation. An application of Expectation-Confirmation Theory. Journal of Enterprise Information Management (JEIM), (), pp .

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Chaudhary, S., Mehrotra, A., Alsabban, A., & Papa, M. Q. (2025). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management, (), pp .

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Mehrotra, A., Basahel, S., Virmani, N., & Briamonte, M. (2025). Beyond Storage: A TCV-SECI Framework for Digital Photo Hoarding and Knowledge Transformation. Journal of Knowledge Management, (), pp .

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Rohit, K., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Gupta, P. (2025). Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-03-2024-0185

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Kautish, P., Sarangi, S., Lan, S., Mehrotra, A., & Simillidou, A. (2024). Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance. International Marketing Review, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IMR-03-2024-0073

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Marianna, S., Ooi, K., Dwivedi, Y., & Mishra, A. (2024). ChatGPT and the service industry: investigating opportunities, challenges, and future research directions. Journal of Service Theory and Practice, (), pp .

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Ooi, K., Mishra, A., Dwivedi, Y., & Authors, M. (2024). Unveiling the Potential of Generative Artificial Intelligence: A Multidimensional Journey into the Future. Industrial Management & Data Systems, (), pp .

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Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, (), pp .

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Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a reviewand research agenda. Journal of Hospitality Marketing and Management., (), pp 10959.

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Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling
. Journal of Innovation & Knowledge, 9(), pp .

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Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing.

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Bachwani, S., Mishra, A., & Maity, M. (2025). Influencers as Strategic Communication Sources: Impact of Their Characteristics on Consumer Purchase Intentions— A Meta-Analytic Structural Equation Model. Journal of Communication Management, (), pp .

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Pathak, M., Chandani, A., Ubarhande, P., & Bagade, S. (2025). Board Composition, Executive Compensation, and Capital Structure: Panel Evidence from India. International Journal of Disclosure and Governance., (), pp .

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Chandani, A., Sanghvi, M., Wagholikar, S., & Pathak, M. (2025). Extending the Technology Acceptance Model (TAM): Factors Influencing Behavioural Intentions of Investors to Use the Advice of Finfluencers. Journal of Behavioral and Experimental Finance, (), pp .

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Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management, (), pp .

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Pandey, A., Singh, S. K., Srivastava, H. K., & Pandey, S. (2025). Factors causing electric vehicles adoption in India: a regression and sentiment analysis approach. International Journal of Energy Sector Management, (), pp .

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Sabharwal, D., Srivastava, K., , S. G., & , A. M. (2025). Determinants of business communication performance: Examining the role of demographics, academic background, and sectoral specialization in managerial education. Journal of Content, Community & Communication, (), pp .

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Paper (APA Style)Scopus Indexed

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A*

Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82, 104085. https://doi.org/10.1016/j.jretconser.2024.104085

A*

Shalini Srivastava | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

A*

Shalini Srivastava | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

A*

Shalini Srivastava | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

A*

Poornima Madan | (2024) | Noida | Proliferating green innovative work behavior through green organizational culture: Mediating role of green ambidexterity and values in the hospitality context | https://doi.org/10.1016/j.ijhm.2024.104006

A*

Poornima Madan | (2024) | Noida | Does resilience buffer the negative effects of tolerance to workplace incivility in the hospitality context? | https://doi.org/10.1016/j.ijhm.2024.104005.

A*

Poornima Madan | (2024) | Noida | When patrons become perpetrators: Examining the negative effects of customer incivility for Hospitality employees | https://doi.org/10.1016/j.ijhm.2024.103867

A*

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

A*

Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

A*

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

A*

Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2). https://doi.org/10.1002/jtr.2643

A

Zhou, Q., Shankar, A., Dixit, A., Bhatia, M., & Mehrotra, A. (2024). Current dynamics and future growth of online travel agencies. Journal of Global Information Management, 32(1), 1-28. https://doi.org/10.4018/jgim.341797

A

Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Sun, Z., Zhao, L., Mehrotra, A., Salam, M. A., & Yaqub, M. Z. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. https://doi.org/10.1002/bse.3991

A

Kumar, A., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Alzeiby, E. a. A. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-04-2024-0195

A

Broccardo, L., Crocco, E., Alofaysan, H., & Mehrotra, A. (2024). Climate Change and Business Model Innovation: A synthesis of review and qualitative exploration of the cultural shift in environmental strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4081

A

Sreen, N., Mehrotra, A., Alghafes, R., & Agarwal, V. (2024). Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers. Journal of Retailing and Consumer Services, 84, 104191. https://doi.org/10.1016/j.jretconser.2024.104191

A

Kumar, S., Mehrotra, A., Yaqub, M. Z., Gupta, B., & Agarwal, V. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring ideal Sustainable Business Strategies. Business Strategy and the Environment. https://doi.org/10.1002/bse.4087

A

Nguyen, M., Mehrotra, A., Malik, A., & Pandey, R. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation-confirmation theory. Journal of Enterprise Information Management. https://doi.org/10.1108/jeim-08-2024-0452

A

Chaudhary, S., Mehrotra, A., Alsabban, A., Quintino, M., & Papa, G. (2025b). Knowledge management in family businesses: a systematic assessment and future research agenda. Journal of Knowledge Management. https://doi.org/10.1108/jkm-11-2024-1308

A

Mehta, P., Chakraborty, D., Rana, N. P., Mishra, A., Khorana, S., & Kooli, K. (2025b). AI-driven competitive advantage: the role of personality traits and organizational culture in key account management. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-03-2024-0205

A

Balakrishnan, J., Dwivedi, Y. K., Mishra, A., Malik, F. T., & Giannakis, M. (2024). The role of embodiment and ergonomics in immersive VR tours in creating memorable tourism experiences. International Journal of Contemporary Hospitality Management, 36(11), 3794-3822. https://doi.org/10.1108/ijchm-09-2023-1425

A

Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336

A

Dwivedi, Y. K., Balakrishnan, J., Mishra, A., De Bock, K. W., & Al-Busaidi, A. S. (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. Technological Forecasting and Social Change, 203, 123402. https://doi.org/10.1016/j.techfore.2024.123402

A

Ooi, K., Koohang, A., Aw, E. C., Cham, T., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J., Kelly, H. L., Hughes, L., Lin, C., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y., Wong, L., & Tan, G. W. (2024). Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future. Industrial Management & Data Systems. https://doi.org/10.1108/imds-10-2023-0703

A

Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037

A

Rana, N. P., Begum, N., Faisal, M. N., & Mishra, A. (2024). Customer experiences with service robots in hotels: a review and research agenda. Journal of Hospitality Marketing & Management, 1-30. https://doi.org/10.1080/19368623.2024.2403640

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605

A

Chakraborty, D., Polisetty, A., Mishra, A., & Rana, N. P. (2023). A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions. Asia Pacific Journal of Tourism Research, 28(12), 1380-1398. https://doi.org/10.1080/10941665.2023.2293801

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Gupta, O. J. (2024).Adoption Patterns of Metaverse Platforms in Retail Environments : Unravelling the Enigmatic Nexus of Intention to adopt and Online Shopper Behaviour.,National Conference on Innovating for the Future – Strategy,Purpose and Organisation,School of Management (SOM),IMS Unison University, Dehradun. [29-30 March,2024]

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Korayim, D., Shaik, A. S., Agarwal, R., Nijjer, S., & Sasso, P. (2025). Entrepreneurial orientation and sustainable business model innovation through technology transfer. A study of SMEs leadership in knowledge-based economies. Journal of Knowledge Management. https://doi.org/10.1108/jkm-10-2023-0920

A

Iqbal, Q., Piwowar‐Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025b). Sustainability‐Oriented Leadership and Business Strategy: examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment. https://doi.org/10.1002/bse.4133

A

Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025b). Customer engagement through metaverse-empowered retail channels: role of personalization. International Journal of Retail & Distribution Management. https://doi.org/10.1108/ijrdm-07-2024-0344

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Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025b). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review. https://doi.org/10.1108/imr-04-2024-0110

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Alabdali, M. A., Yaqub, M. Z., Agarwal, R., Alofaysan, H., & Mohapatra, A. K. (2024). Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation. Journal of Cleaner Production, 450, 141670. https://doi.org/10.1016/j.jclepro.2024.141670

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Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024b). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

A

Tan, F., Li, X., Agarwal, R., Joshi, Y., & Yaqub, M. Z. (2024). Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. Journal of Retailing and Consumer Services, 79, 103878. https://doi.org/10.1016/j.jretconser.2024.103878

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Broccardo, L., Tenucci, A., Agarwal, R., & Alshibani, S. M. (2024). Steering digitalization and management control maturity in small and medium enterprises (SMEs). Technological Forecasting and Social Change, 204, 123446. https://doi.org/10.1016/j.techfore.2024.123446

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Saini, M., Prakash, G., Yaqub, M. Z., & Agarwal, R. (2024). Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers. Journal of Retailing and Consumer Services, 81, 103939. https://doi.org/10.1016/j.jretconser.2024.103939

A

Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024b). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal (AMJ). https://doi.org/10.1177/14413582241283505

A

Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability reporting in carbon‐intensive industries: Insights from a cross‐sector machine learning approach. Business Strategy and the Environment, 33(7), 7201-7215. https://doi.org/10.1002/bse.3850

A

Masood, A., Ding, D., Agarwal, R., Nijjer, S., & Sasso, P. (2024). Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), 2866-2888. https://doi.org/10.1108/jkm-11-2023-1057

A

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024b). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1-31. https://doi.org/10.1080/09669582.2024.2427821

A

Agarwal R. (2024).Lucknow Farmers Market: Inducing Repeat Purchase,IIM Nagpur Ivey Case Conference 2024-Shaping the Future: Business Management Trends & Insights for Tomorrow [20-22 Dec,2024]

A

Shahid, S., Husain, R., Islam, J. U., & Hollebeek, L. D. (2025b). Brand love and customer brand engagement for masstige: a cross-cultural perspective. Journal of Product & Brand Management. https://doi.org/10.1108/jpbm-07-2024-5370

A

Saha, V., & Husain, R. (2025b). The state of dark tourism research: a systematic review and agenda for future studies. Asia Pacific Journal of Tourism Research, 1-27. https://doi.org/10.1080/10941665.2025.2470658

A

Srivastava, R., Singh, D. K., & Rana, N. P. (2024). Analysis of barriers to investment and mining in cryptocurrency for traditional and tech-savvy investors: A fuzzy approach. Technology in Society, 77, 102546. https://doi.org/10.1016/j.techsoc.2024.102546

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Paper (APA Style)Scopus Indexed

Agrawal, R., & Tripathi, S. N. (2024). Measuring Creativity of Prospective Workforce: An Approach. International Journal of Business Excellence, In Press(), pp 85-110.

Agrawal, R., Jha, A., Kumar, V., & Raj, R. (2024). The Assessment of Filed Bankruptcy of a Retail Giant Store. International Journal of Procurement Management, 21(3), pp .

Agrawal, R., Raj, R., Kumar, V., & Jha, A. (2024). An empirical investigation of alarming indicators of US retail giant. International Journal of Knowledge Management in Tourism and Hospitality, (), pp .

Syed, R. T., Tariq, U., Arnaut, M., & Agrawal, R. (2024). Entrepreneurship educator: a vital cog in the wheel of entrepreneurship education and development in universities. Journal of Innovation and Entrepreneurship, (), pp .

Sanjeev, M., Agrawal, R., R, S., & Arumugam, T. (2024). Impact of sustainability education on senior student attitudes and behaviors: evidence from India”. International Journal of Sustainability in Higher Education, (), pp .

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Chandani, A., Agrawal, R., Ubarhande, P., & Kumar, K. (2025). Exploring adoption barriers of ICT in SMEs using an ISM-MICMAC approach. Humanties and Social Sciences Communication, (), pp .

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Agrawal, R., Chandani, A., Wagholikar, S., & Ubarhande, P. (2025). Challenges in the adoption of fintech by women in rural areas of India using interpretive structural modeling. Technology Analysis and Strategic Management, (), pp .

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Agrawal, R., Saxena, C., Mendon, S., Popescu, V., Birau, R., & Caruntu, G. A. (2025). Assessment of causal relationship amid enablers of successful transition of management succession in family-owned businesses – a study of the South Asian Nations. Journal of Business Economics and Management, 26(1), 186–209

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

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Lim, W. M., Agarwal, R., Mishra, A., & Mehrotra, A. (2024). The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews. Australasian Marketing Journal, (), pp .

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Crocco, E., Broccardo, L., Alofaysan, H., & Agarwal, R. (2024). Sustainability Reporting In Carbon-Intensive Industries: Insights From A Cross-Sector Machine Learning Approach. Business Strategy and the Environment, (), pp .

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Korayim, D., Shaik, A., Agarwal, R., & Sasso, S. C. (2025). Entrepreneaurial orientation and sustainable business model innovation through technology transfer: A study of SMEs leadership in knowledge-base economies. Journal of Knowledge Management, (), pp .

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Masood, A., Ding, D., Agarwal, R., & Sasso, S. N. (2024). Unveiling the nexus: organization inclusion, ethical virtues, and organizational citizenship behavior in the hospitality sector. Journal of Knowledge Management, 28(10), pp 2866-2888.

WoS

Vinoi, N., Shankar, A., Agarwal, R., & Alghafes, R. (2024). Revolutionizing retail: The transformative power of service robots on shopping dynamics. Journal of Retailing and Consumer Services, 82(104085), pp .

WoS

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 1–31.

WoS

Sangroya, D., Joshi, Y., Agarwal, R., & Alghafes, R. (2024). Industrial Consumers Switching to Green Energy? An Application of the Theory of Market Choice Behavior and Business Strategy. Business Strategy and the Environment, 34(2), pp .

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Iqbal, Q., Piwowar-Sulej, K., Agarwal, R., & Yaqub, M. Z. (2025). Sustainability-oriented leadership and business strategy: Examining the roles of procedural environmental justice and job embeddedness. Business Strategy and the Environment, (), pp .

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Agarwal, R., Badghish, S., Yaqub, M. Z., & Pandey, R. (2025). Customer Engagement Through Metaverse-Empowered Retail Channels: Role of Personalisation. International Journal of Retail and Distribution Management, (), pp .

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Zafar, A. U., Sajjad, A., Agarwal, R., Lamprinakos, G., & Yaqub, M. Z. (2025). Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy. International Marketing Review.

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Kumar, A., Shankar, A., Agarwal, R., Yaqub, M. Z., & Agarwal, V. (2025). Metaverse mysteries: a qualitative investigation of dimensions of metaverse use. Journal of Enterprise Information Management.

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Kaur, P., Prakash, G., Agarwal, R., & Alghafes, N. V. (2025). Emerging technologies for basic human needs: A TCCM approach to systematically reviewing metaverse intervened wellness . Technological Forecasting and Social Change, (), pp .

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Nguyen, M., Agarwal, R., Malik, A., & Pandey, R. (2025). Generative AI: Elevating Knowledge Acquisition and Retention and Recall Through Autonomy, Interactivity, and Engagement. Journal of Enterprise Information Management, (), pp .

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Srivastava, R., Sanjeev, M., & Gupta, S. (2024). A fuzzy approach to determining antecedents to green cosmetic consumption in India. International Journal of Retail & Distribution Management, (), pp .

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Nunkoo, R., Pillai, R., Sivathanu, B., & Rana, N. P. (2024). Drivers and inhibitors of consumers’ adoption of AI-driven drone food
delivery services. International Journal of Hospitality Management, 123(), pp .

Uddin, S. F., Kirmani, M. D., Sabir, L. B., Faisal, M. N., & Rana, N. P. (2024). Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework. Marketing Intelligence & Planning.

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Agrawal, R., & Tripathi, S. N. (2024). Measuring Creativity of Prospective Workforce: An Approach. International Journal of Business Excellence, In Press(), pp 85-110.

Srivastava, J., Malik, N., & Tripathi, S. N. (2024). Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research. FIIB Business Review.

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Srivastava, J., Malik, N., Sethi, D., & Tripathi, S. N. (2025). Impact of inclusive marketing communication on brand love and brand attitude. Corporate Communications: An International Journal, (), pp .

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Husain, R., & Tripathi, S. N. (2024). Shadows Across Cultures: Exploring the Dark Side of Anthropomorphized Agents. Journal of Consumer Marketing, (), pp 45292.

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Tripathi, S. N., Srivastava, S., Malik, N., & Kumar, A. (2024). Achieving Intention to recommend with Consumer Arrogance as an Antecedent. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 37(2), pp 208-230.

Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

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Singh, S., Mishra, H., Jha, A., & Dwivedi, A. (2025). Framework for comparing the sustainable practices in retail sector: Towards attaining SDGs. International Journal of Logistics Systems and Management, 50(2), pp .

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Parihar, S. S., Anand, V. P., Singh, S., Gupta, P., & Jain, V. K. (2024). Metaverse! Intersection with Artificial Intelligence (AI): A Qualitative Study focusing on building Great Customer experience. International Journal of Internet Marketing and Advertising, 1(1).

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Chaterjee, R., Mehrotra, M., Parihar, S. S., & Gupta, O. j. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European economic letters, 14(3), pp 2026–2043.

Srivastava, V., Parihar, S. S., Mishra, D., & Athar, M. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European economic letters, 14(3), pp 2254–2262.

Selvi, G. P., Sircar, S., Banik, S., Rajathi, G., Raj, M. & Ganapathi, P. (2025). AI-Based Employee Performance Prediction Using Natural Language Processing. Advances in Consumer Research, 2(4), 2444-2450.

Patra, S. K., Kotni, V. D. P., Kumar, S., & Chintaluri, M. G. (2024). Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. International Journal of Services and Standards, 14(1), 65–93

Patra, S. K., Kumar, S., & Kotni, V. D. P. (2024). Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability. International Journal of Services and Standards, 14(2), 160–183.

Khan, A., Patra, S. K., & Kumar, S. (2024). Intellectual structure of salesforce control system research: mapping the domain using bibliometric tools. International Journal of Services and Standards, 14(3), pp 185 – 212.

Singh, N., Vishnani, S., Khandelwal, V., Sahoo, S., & Kumar, S. (2024). A systematic review of paradoxes linked with digital transformation of business. Journal of Enterprise Information Management, 37(4), 1348–1373.

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Wasan, P., Luthra, S., Mulchandani, K., & Vishnani, S. (2024). Interplay Between Financial Markets, Environmental Stewardship, Gender Diversity, and Firm Size in Emission-Intensive Sectors of Emerging Asian Economies: A Board-Level Perspective. Business Strategy and the Environment, (), pp .

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Malik, N., Vishnani, S., Tripathi, S. N., & Srivastava, S. (2025). Linking HR responsiveness with tourism employee experiences: A qualitative approach. Gurukul Business Review, (), pp .

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Shukla, U. N., Kushwaha, R., Mohan, H., & Medhavi, S. (2025). ARIMA modelling of weighted average lending rates of Indian scheduled commercial banks and estimation of VaR: implications on asset-liability management. International Journal of Business Innovation and Research, (), pp 19-41.

Shukla, U. N., & Gupta, H. (2025). Tail Behaviour of BSE Indices and Their Impact on ESG Risk-Return: A Quantile Regression and GARCH-M Approach. Journal of Global Responsibility, (), pp .

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Srivastava, H. K., Singh, V. L., & Singh, S. K. (2024). Does infrastructure determine socio-economic development in India?
An evaluation through composite index and regression approach. The Journal of Indian Management & Strategy, 29(4), pp 13-22.

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Singh, S. K., & Singh, V. L. (2025). Road traffic injuries and fatalities– The Scourge of India. Transportation in Developing Economies, 11(1).

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Singh, S., Singh, S. K., Singh, V. L., & Petrova, M. (2025). Unravelling Economic Complexity: A Systematic Exploration of Themes and Trends through Literature and Keyword Network Analysis. ACCESS Access to Science Business Innovation in Digital Economy, 6(2), 357–380.

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Singh, S. K., & Singh, V. L. (2024). Road traffic crashes in UP’s metropolitan cities: a public health scourge. Romanian Journal of Transport Infrastructure, 13(1), 1–12.

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List of Publications 2023
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