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PGDM/MBA in Service Management with India's Best MBA Colleges, Jaipuria Institute of Management


Service Management

Jaipuria’s MBA equivalent PGDM program in Service Management exposes students to theories and practices of various functional areas of management in the context of service. The program focuses on creating and nurturing service-mindedness, service blueprint, and service operations. It further enables our students to take on any role in Service Industry.

Duration: Two-year full time

Recognition: AICTE approved, NBA Accredited, AIU recognized PGDM courses as equivalent to MBA

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The PGDM (Service Management) offers you with super specialization in the sector of your choice. You have the flexibility to choose a combination of 10 electives, 4 from the focused sectors along with the rest from a bouquet of electives.

Dual specialisation in any other functional area of management by choosing 4 electives, such as Marketing, HR, Information System, Finance Services and Operations Management.

Super specialisation in Service Management by choosing 6 electives.

Sector specialisation by opting for 3 out of the above 6 electives from any one of the following sector.

Consulting • Banking & Financial ServicesRetail Management

MBA / PGDM Course structure in India's best colleges

I decided to do PGDM program in service management at Jaipuria mainly because of the course structure as well as Jaipuria rankings. I am totally satisfied and happy with the decision I made. The course is designed in a way that it gives you a very concise and compact study experience. The split of electives undoubtedly gives an edge and insight.

Bhusan Patnaik

Area Business Manager at Mahindra Finance
Alumnus 2014

Courses & Electives

Gain a deep understanding of the fundamental concepts of retail marketing. Build career for a range of roles in retail industry.


  • Finance
  • Human Resources
  • Marketing
  • Business Communications
  • Strategy
  • Information System
  • Economics and International Business


  • Design Thinking
  • Entrepreneurship
  • Busness Simulations
  • Professional Ethics
  • Business Environmental and Social Sustainability


  • Sales Management and Business Development (Specialisation Core)
  • Marketing Planning & Control
  • International Marketing
  • Services Marketing
  • Consumer Behaviour (Specialisation Core)
  • Marketing Analytics
  • Digital Marketing
  • Advertising and Sales Promotion
  • Social Media Marketing
  • Brand Management
  • Marketing Research
  • Customer Relationship Management
  • Retail Marketing
  • Distribution and Channel Management
  • Marketing of Financial Services
  • Integrated Marketing Communications
  • B2B Marketing
  • Strategic Marketing
  • Advanced Research Techniques in Marketing
  • Financial Analysis for Corporate Decisions (Specialisation Core)
  • Corporate Valuation
  • Financial Derivatives and Risk Management
  • Financial Systems and Services
  • Investment Management
  • Project Finance
  • Wealth Planning
  • International Finance
  • Risk Management in Commercial Banks
  • Financial Modeling & Analysis
  • Fixed Income Securities
  • Corporate Tax Management
  • Corporate Restructuring and Turnaround Management
  • Microfinance
  • Banking Systems
  • Financial Econometrics
Human Resources Management
  • Advanced HRM (Specialisation Core)
  • HR Analytics
  • Talent Acquisition
  • Learning & Development
  • Performance Management System
  • Compensation Management
  • International HRM
  • Human Resource Information System
  • Industrial Relations and Labour Laws
  • Organization Change & Development
Business Analytics and Decision Sciences
  • Introduction to Business Analytics (Specialization Core )
  • Data Visualization
  • Predictive Analytics
  • Text Analytics
  • Supply Chain Analytics
  • Financial Analytics
  • HR Analytics
  • Cloud Computing for Business Management
  • Dash Board Reporting using Advanced Excel
  • Knowledge Management
  • E-Governance
Operations Management
  • Operations Research (Specialisation Core)
  • Supply Chain Management
  • Logistic Management
  • Optimization Techniques in Business Operations
  • Business Forecasting
  • Quality Management
  • Operations Strategy
  • Materials and Inventory Management
  • Managing Service Operations
  • Project Management
International Business
  • International Business
  • Doing Business with Emerging Economies
  • Applied Econometrics for Managers
  • Global Business Environment
  • Management of MNCs
  • Export/Import Procedures & Documentation
  • International Finance
  • International Human Resource Management
  • International Marketing
Business Communication
  • Workplace Etiquette
  • Cross-cultural Communication (1.5 credits)
  • Persuasive and Assertive Communication (1.5 credit)
  • Digital Media Communication (1.5 credits)
  • Internal Communication (1.5 credits)
  • Negotiation Skills
  • Career Advancement through Personal Effectiveness – Specialisation Core

Dual Specialisation

  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered; Marketing, Finance, HR, Operations Management & Business Analytics
Super Specialisation offered; Marketing, Service Management, Financial Services, Retail Management

Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.

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India's Top Business Management School for PGDM

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