Curriculum
In the dynamic and ever-changing world of business, evolving management theories and practice create and shape upcoming trends. The innovative teaching approach for PGDM/MBA in Service Management programme offers a highly immersive learning experience that gives a career boost to students in the service industry. It equips students with the skills they need to work their way up from entry-level into senior management roles in business by exposing them to all business functions.
The Post Graduate Diploma in Management (Service Management) prepares you with theories and practices of various functional areas of service management. It enables you to take any role in consulting, analytics, and other services domains.
The PGDM (Service Management) offers you dual specialization in the sector of your choice. You get to choose from 15 electives and specialise in the industry. Dual specialisation in any other functional area of management by choosing any electives of your choice, such as Marketing, HR, Information systems, Finance Services, Consulting, Banking, Retail, and Operations Management.
The MBA equivalent PGDM programme in Service Management course curriculum is dynamic & enriched by research with continuous up-gradation of knowledge. Our suite of 37 courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internships and live projects further accelerate your learning curve.
I decided to do PGDM program in service management at Jaipuria mainly because of the course structure as well as Jaipuria rankings. I am totally satisfied and happy with the decision I made. The course is designed in a way that it gives you a very concise and compact study experience. The split of electives undoubtedly gives an edge and insight.
Bhusan Patnaik
Area Business Manager at Mahindra Finance
Alumnus 2014
Courses & Electives
Our core PGDM (Service Management) courses provide you with a deep understanding of the fundamental concepts and business intricacies. There are no limits to the range of career possibilities you can build. Further, your choice of electives will enable you to specialize your programme.
CORE COURSES
- General Management
- Service Management
- Marketing Management
- Operations Management
- Strategy
- Retail Management
- Finance
- Economics & Intl Mgmt
- Business Communications
- Human Resource Management
- Business Research Methods
- Statistics for Management
WORK SHOP COURSES
- Design Thinking
- Entrepreneurship
- Business Environmental & Social Sustainability
- Professional Ethics
- Business Simulations
ELECTIVES
- B2B Marketing
- Brand Management
- Consumer Behaviour
- Customer Experience Management
- Customer Relationship Management
- Digital Marketing
- Distribution & Channel Management
- Franchising and Global Retailing
- Integrated Marketing Communications
- International Marketing
- Managing Online Retail
- Managing Private Labels
- Marketing Analytics
- Marketing Management
- Marketing of Financial Services
- Marketing on Internet, Social Media & Mobile
- Marketing Research
- Merchandise Buying
- Online Branding & Reputation Marketing
- Price Analytics
- Pricing Strategies
- Retail Marketing
- Rural Marketing
- Sales Management and Business Development
- Services Marketing
- Social Media Marketing
- Strategic Marketing
- Consumer Behaviour
- Customer Relations Management
- Demand Forecasting
- Distrubution & Channel Management
- Excellence in Retailing
- Franchising and Global Retailing
- Luxury Retail
- Mall Management & Event Management
- Managing Online Retail
- Managing Private Labels
- Merchandise Buying
- Marketing of Financial Services
- Merchandising
- New Store Planning
- Retail Analytics
- Retail Branding and Promotion
- Retail Buying
- Retail Store Management
- Rural Retailing
- Store Design and Visual Merchandising
- Store Operations
- Ware House Design Management
- Accounting for Business
- Advanced Corporate Finance
- Alternative Investments
- Banking Operations & Credit Analysis
- Behavioural Economics
- Behavioural Finance
- Corporate Finance
- Corporate Restructuring
- Corporate Valuation
- Environmental Economics
- Financial Derivatives & Risk Management
- Financial Econometrics Using R
- Financial Markets & Services
- Financial Modelling & Analysis
- Fintech
- Fixed Income Securities
- International Finance
- Investment Banking
- Investment Management
- Management Accounting and Control
- Micro Finance
- Multinational Financial Management
- Project Finance
- Risk Management in Commercial Banks
- Tax Environment of Business
- Wealth Management
- Advanced Operations Management
- artificial intelligence
- Business Forecasting
- Business Research Methods
- Consultancy Management
- Enterprise Resource Planning
- Logistics Management
- Managing Service Operations
- Materials and Inventory Management
- Operations Management
- Operations Research
- Operations Strategy
- Optimization Techniques in Service Operations
- Project Management
- Service Operations Management
- Statistics for Management
- Supply Chain Management
- Sustainable Operations Management
- TQM & Lean Six Sigma
- Advanced Human Resource Management
- Compensation Management
- Competency Mapping and Assessment Centers
- Diversity and Inclusion at workplace
- Emotional Intelligence
- HR Analytics
- Human Resources Information Systems
- Industrial Relations & Labour Laws
- International Human Resource Management
- Analytical Techniques for Business
- Applied Analytics Modelling
- Applied Multivariate Data Analysis
- Artificial Intelligence
- Big Data & NLP
- Block Chain Analytics
- Business Forecasting
- Business Intelligence
- Consultancy Management
- E-Commerce
- Essentials of Business Analytics
- HR Analytics
- Machine Learning
- Operations Analytics
- Programming for Business Analytics
- Python for Business Analytics
- Social Media Analytics
- Supply Chain Analytics
- Web and Social Media Analytics
- A life of Happiness and Fulfillment
- Classical Sociological Theory
- Content Management and Strategy
- Culture, Creativity and Market
- Developing Resilience Skills
- Digital Storytelling
- Every Day Mathematics
- Foundations of Positive Psychology
- Foreign Language - French / German / Spanish
- Human Values
- Image Management and Personal Branding
- Indian Literature in English
- Indian Philosophy / Indian Scripture
- Life Lessons / Life Skills for Career Success
- Management Wisdom as in Indian Scriptures
- Modern History of India
- Panchatantra and Management
- Psychological Communication
- Role of Poetry in Freedom Struggle
- Social Norms and Social Change
- Socio-Cultural Perspectives – An Indian Context
- Yoga: History & Understanding
Dual Specialisation
- 7 courses from Super Specialization Area
- 6 courses from Other Specialization
- 2 courses from Liberal Arts
Single Specialisation
- Minimum 9 courses from Super Specialization
- 2 courses from Liberal Arts
- 4 courses from any domain except Liberal Arts
Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship
Super Specialisation offered:Â Marketing, Service Management, Financial Services, Retail Management
Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.
PEO1
Attain managerial positions in their organizations..
PEO2
Provide innovative and sustainable solutions to complex problems.
PEO3
Demonstrate emotional intelligence in diverse socio-cultural teams and settings./p>
PEO4
Engage in life-long learning to stay relevant in a dynamic business environment.
PEO5
Display entrepreneurial mindset.
PEO6
Effectively leverage technology.
PEO7
Demonstrate ethical behaviour
PLO1
Communicate effectively
PLO2
Demonstrate the ability to work in teams to achieve desired goals
PLO3
Reflect on business situations and apply relevant conceptual frameworks
PLO4
Evaluate different ethical perspectives
PLO5
Comprehend the centrality of customer experience in services management
PLO6
Exhibit innovative and creative thinking
