Curriculum
The PGDM (Service Management) offers you with super specialization in the sector of your choice. You have the flexibility to choose a combination of 10 electives, 4 from the focused sectors along with the rest from a bouquet of electives.
Dual specialisation in any other functional area of management by choosing 4 electives, such as Marketing, HR, Information System, Finance Services and Operations Management.
Super specialisation in Service Management by choosing 6 electives.
Sector specialisation by opting for 3 out of the above 6 electives from any one of the following sector.
Consulting • Banking & Financial Services • Retail Management
I decided to do PGDM program in service management at Jaipuria mainly because of the course structure as well as Jaipuria rankings. I am totally satisfied and happy with the decision I made. The course is designed in a way that it gives you a very concise and compact study experience. The split of electives undoubtedly gives an edge and insight.
Bhusan Patnaik
Area Business Manager at Mahindra Finance
Alumnus 2014
Courses & Electives
Gain a deep understanding of the fundamental concepts of retail marketing. Build career for a range of roles in retail industry.
CORE COURSES
- Finance
- Human Resources
- Marketing
- Business Communications
- Strategy
- Information System
- Economics and International Business
WORK SHOP COURSES
- Design Thinking
- Entrepreneurship
- Busness Simulations
- Professional Ethics
- Business Environmental and Social Sustainability
ELECTIVES
- Sales Management and Business Development (Specialisation Core)
- Marketing Planning & Control
- International Marketing
- Services Marketing
- Consumer Behaviour (Specialisation Core)
- Marketing Analytics
- Digital Marketing
- Advertising and Sales Promotion
- Social Media Marketing
- Brand Management
- Marketing Research
- Customer Relationship Management
- Retail Marketing
- Distribution and Channel Management
- Marketing of Financial Services
- Integrated Marketing Communications
- B2B Marketing
- Strategic Marketing
- Advanced Research Techniques in Marketing
- Financial Analysis for Corporate Decisions (Specialisation Core)
- Corporate Valuation
- Financial Derivatives and Risk Management
- Financial Systems and Services
- Investment Management
- Project Finance
- Wealth Planning
- International Finance
- Risk Management in Commercial Banks
- Financial Modeling & Analysis
- Fixed Income Securities
- Corporate Tax Management
- Corporate Restructuring and Turnaround Management
- Microfinance
- Banking Systems
- Financial Econometrics
- Advanced HRM (Specialisation Core)
- HR Analytics
- Talent Acquisition
- Learning & Development
- Performance Management System
- Compensation Management
- International HRM
- Human Resource Information System
- Industrial Relations and Labour Laws
- Organization Change & Development
- Introduction to Business Analytics (Specialization Core )
- Data Visualization
- Predictive Analytics
- Text Analytics
- Supply Chain Analytics
- Financial Analytics
- HR Analytics
- Cloud Computing for Business Management
- Dash Board Reporting using Advanced Excel
- Knowledge Management
- E-Governance
- Operations Research (Specialisation Core)
- Supply Chain Management
- Logistic Management
- Optimization Techniques in Business Operations
- Business Forecasting
- Quality Management
- Operations Strategy
- Materials and Inventory Management
- Managing Service Operations
- Project Management
- International Business
- Doing Business with Emerging Economies
- Applied Econometrics for Managers
- Global Business Environment
- Management of MNCs
- Export/Import Procedures & Documentation
- International Finance
- International Human Resource Management
- International Marketing
- Workplace Etiquette
- Cross-cultural Communication (1.5 credits)
- Persuasive and Assertive Communication (1.5 credit)
- Digital Media Communication (1.5 credits)
- Internal Communication (1.5 credits)
- Negotiation Skills
- Career Advancement through Personal Effectiveness – Specialisation Core
Dual Specialisation
- 7 courses from Super Specialization Area
- 6 courses from Other Specialization
- 2 courses from Liberal Arts
Single Specialisation
- Minimum 9 courses from Super Specialization
- 2 courses from Liberal Arts
- 4 courses from any domain except Liberal Arts
Specialisation offered; Marketing, Finance, HR, Operations Management & Business Analytics
Super Specialisation offered; Marketing, Service Management, Financial Services, Retail Management
Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.
