PGDM/MBA in Service Management with India's Best MBA Colleges, Jaipuria Institute of Management


Service Management

Jaipuria’s MBA equivalent PGDM programme in Service Management exposes students to theories and practices of various functional areas of management in the context of service. The programme focuses on creating and nurturing service-mindedness, service blueprint, and service operations. It further enables our students to take on any role in Service Industry.

Duration: Two-year full time

Recognition: AICTE approved, NBA* Accredited, AIU* recognized PGDM courses as equivalent to MBA

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In the dynamic and ever-changing world of business, evolving management theories and practice create and shape upcoming trends. The innovative teaching approach for PGDM/MBA in Service Management programme offers a highly immersive learning experience that gives a career boost to students in the service industry. It equips students with the skills they need to work their way up from entry-level into senior management roles in business by exposing them to all business functions.

The Post Graduate Diploma in Management (Service Management) prepares you with theories and practices of various functional areas of service management. It enables you to take any role in consulting, analytics, and other services domains.

The PGDM (Service Management) offers you dual specialization in the sector of your choice. You get to choose from 15 electives and specialise in the industry. Dual specialisation in any other functional area of management by choosing any electives of your choice, such as Marketing, HR, Information systems, Finance Services, Consulting, Banking, Retail, and Operations Management.

The MBA equivalent PGDM programme in Service Management course curriculum is dynamic & enriched by research with continuous up-gradation of knowledge. Our suite of 37 courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internships and live projects further accelerate your learning curve.

MBA / PGDM Course structure in India's best colleges

I decided to do PGDM program in service management at Jaipuria mainly because of the course structure as well as Jaipuria rankings. I am totally satisfied and happy with the decision I made. The course is designed in a way that it gives you a very concise and compact study experience. The split of electives undoubtedly gives an edge and insight.

Bhusan Patnaik

Area Business Manager at Mahindra Finance
Alumnus 2014

Courses & Electives

Our core PGDM (Service Management) courses provide you with a deep understanding of the fundamental concepts and business intricacies. There are no limits to the range of career possibilities you can build. Further, your choice of electives will enable you to specialize your programme.


  • General Management
  • Service Management
  • Marketing Management
  • Operations Management
  • Strategy
  • Retail Management
  • Finance
  • Economics & Intl Mgmt
  • Business Communications
  • Human Resource Management
  • Business Research Methods
  • Statistics for Management


  • Design Thinking
  • Entrepreneurship
  • Business Environmental & Social Sustainability
  • Professional Ethics
  • Business Simulations


Sales and Marketing
    • B2B Marketing
    • Brand Management
    • Consumer Behaviour
    • Customer Experience Management
    • Customer Relationship Management
    • Digital Marketing
    • Distribution & Channel Management
    • Franchising and Global Retailing
    • Integrated Marketing Communications
    • International Marketing
    • Managing Online Retail
    • Managing Private Labels
    • Marketing Analytics
    • Marketing Management
    • Marketing of Financial Services
    • Marketing on Internet, Social Media & Mobile
    • Marketing Research
    • Merchandise Buying
    • Online Branding & Reputation Marketing
    • Price Analytics
    • Pricing Strategies
    • Retail Marketing
    • Rural Marketing
    • Sales Management and Business Development
    • Services Marketing
    • Social Media Marketing
    • Strategic Marketing
Retail Management
    • Consumer Behaviour
    • Customer Relations Management
    • Demand Forecasting
    • Distrubution & Channel Management
    • Excellence in Retailing
    • Franchising and Global Retailing
    • Luxury Retail
    • Mall Management & Event Management
    • Managing Online Retail
    • Managing Private Labels
    • Merchandise Buying
  • Marketing of Financial Services
  • Merchandising
  • New Store Planning
  • Retail Analytics
  • Retail Branding and Promotion
  • Retail Buying
  • Retail Store Management
  • Rural Retailing
  • Store Design and Visual Merchandising
  • Store Operations
  • Ware House Design Management
Finance & Financial Services
  • Accounting for Business
  • Advanced Corporate Finance
  • Alternative Investments
  • Banking Operations & Credit Analysis
  • Behavioural Economics
  • Behavioural Finance
  • Corporate Finance
  • Corporate Restructuring
  • Corporate Valuation
  • Environmental Economics
  • Financial Derivatives & Risk Management
  • Financial Econometrics Using R
  • Financial Markets & Services
  • Financial Modelling & Analysis
  • Fintech
  • Fixed Income Securities
  • International Finance
  • Investment Banking
  • Investment Management
  • Management Accounting and Control
  • Micro Finance
  • Multinational Financial Management
  • Project Finance
  • Risk Management in Commercial Banks
  • Tax Environment of Business
  • Wealth Management
Operations Management
  • Advanced Operations Management
  • artificial intelligence
  • Business Forecasting
  • Business Research Methods
  • Consultancy Management
  • Enterprise Resource Planning
  • Logistics Management
  • Managing Service Operations
  • Materials and Inventory Management
  • Operations Management
  • Operations Research
  • Operations Strategy
  • Optimization Techniques in Service Operations
  • Project Management
  • Service Operations Management
  • Statistics for Management
  • Supply Chain Management
  • Sustainable Operations Management
  • TQM & Lean Six Sigma
Human Resource Management
  • Advanced Human Resource Management
  • Compensation Management
  • Competency Mapping and Assessment Centers
  • Diversity and Inclusion at workplace
  • Emotional Intelligence
  • HR Analytics
  • Human Resources Information Systems
  • Industrial Relations & Labour Laws
  • International Human Resource Management
  • Leadership & Team Building
  • Learning & Development
  • Managing Human Resources
  • Negotiation Skills
  • Organisational Change and Development
  • Organizational Behaviour
  • Organizational Change & Development
  • Performance Management System
  • Talent Acquisition
  • Business Anaytics
    • Analytical Techniques for Business
    • Applied Analytics Modelling
    • Applied Multivariate Data Analysis
    • Artificial Intelligence
    • Big Data & NLP
    • Block Chain Analytics
    • Business Forecasting
    • Business Intelligence
    • Consultancy Management
    • E-Commerce
    • Essentials of Business Analytics
    • HR Analytics
    • Machine Learning
    • Operations Analytics
    • Programming for Business Analytics
    • Python for Business Analytics
    • Social Media Analytics
    • Supply Chain Analytics
    • Web and Social Media Analytics
    Liberal Arts
    • A life of Happiness and Fulfillment
    • Classical Sociological Theory
    • Content Management and Strategy
    • Culture, Creativity and Market
    • Developing Resilience Skills
    • Digital Storytelling
    • Every Day Mathematics
    • Foundations of Positive Psychology
    • Foreign Language - French / German / Spanish
    • Human Values
    • Image Management and Personal Branding
    • Indian Literature in English
    • Indian Philosophy / Indian Scripture
    • Life Lessons / Life Skills for Career Success
    • Management Wisdom as in Indian Scriptures
    • Modern History of India
    • Panchatantra and Management
    • Psychological Communication
    • Role of Poetry in Freedom Struggle
    • Social Norms and Social Change
    • Socio-Cultural Perspectives – An Indian Context
    • Yoga: History & Understanding

    Dual Specialisation

    • 7 courses from Super Specialization Area
    • 6 courses from Other Specialization
    • 2 courses from Liberal Arts

    Single Specialisation

    • Minimum 9 courses from Super Specialization
    • 2 courses from Liberal Arts
    • 4 courses from any domain except Liberal Arts

    Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship
    Super Specialisation offered: Marketing, Service Management, Financial Services, Retail Management

    Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.


    Attain managerial positions in their organizations..


    Provide innovative and sustainable solutions to complex problems.


    Demonstrate emotional intelligence in diverse socio-cultural teams and settings./p>


    Engage in life-long learning to stay relevant in a dynamic business environment.


    Display entrepreneurial mindset.


    Effectively leverage technology.


    Demonstrate ethical behaviour

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    India's Top Business Management School for PGDM

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