PGDM/MBA in Service Management | Jaipuria Institute of Management
PGDM in service management
PGDM in service management


Service Management

Jaipuria’s MBA equivalent PGDM programme in Service Management exposes students to theories and practices of various functional areas of management in the context of service. The programme focuses on creating and nurturing service-mindedness, service blueprint, and service operations. It further enables our students to take on any role in Service Industry.

Duration: Two-year full time

Recognition: AICTE approved, NBA* Accredited, AIU* recognized PGDM courses as equivalent to MBA

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In the dynamic and ever-changing world of business, evolving management theories and practice create and shape upcoming trends. The innovative teaching approach for PGDM^/MBA in Service Management programme offers a highly immersive learning experience that gives a career boost to students in the service industry. It equips students with the skills they need to work their way up from entry-level into senior management roles in business by exposing them to all business functions.

The Post Graduate Diploma in Management (Service Management) prepares you with theories and practices of various functional areas of service management. It enables you to take any role in consulting, analytics, and other services domains.

The PGDM (Service Management) offers you dual specialization in the sector of your choice. You get to choose from 15 electives and specialise in the industry. Dual specialisation in any other functional area of management by choosing any electives of your choice, such as Marketing, HR, Information systems, Finance Services, Consulting, Banking, Retail, and Operations Management.

The MBA equivalent PGDM programme in Service Management course curriculum is dynamic & enriched by research with continuous up-gradation of knowledge. Our suite of 37 courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internships and live projects further accelerate your learning curve.

best MBA colleges for service management

I decided to do PGDM program in service management at Jaipuria mainly because of the course structure as well as Jaipuria rankings. I am totally satisfied and happy with the decision I made. The course is designed in a way that it gives you a very concise and compact study experience. The split of electives undoubtedly gives an edge and insight.

Bhusan Patnaik

Area Business Manager at Mahindra Finance
Alumnus 2014

Courses & Electives

Our core PGDM in Service Management provide you with a deep understanding of the fundamental concepts and business intricacies. There are no limits to the range of career possibilities you can build. Build a career in finance, marketing, operations, human resources, or strategy at banks and investment houses, management consulting firms and multinational corporations. Further, your choice of electives will enable you to specialize your programme.

Core Courses
General Management
Service Management
Marketing Management
Operations Management

Retail Management
Economics & Intl Mgmt

Business Communications
Human Resource Management
Innovative Workshop Courses
Design Thinking
Business Environmental & Social Sustainability

Professional Ethics
Business Simulations

Dual Specialisation

  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts
Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship

Super Specialisation offered: Marketing, Service Management, Financial Services, Retail Management

Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.

*Excluding PGDM(SM) at Jaipur


Sales and Marketing
  • Advanced Research Techniques in Marketing
  • Advertising and Sales Promotion
  • Brand Management
  • Business to Business Marketing
  • Consumer Behaviour
  • Customer Relationship Management
  • Data Mining for Consumer Insights
  • Demand Forecasting
  • Digital Marketing
  • Distribution & Channel Management
  • E-Marketing
  • Innovations in Rural Markets
  • Integrated Marketing Communication
  • ITES in Rural Markets
  • Luxury Marketing
  • Managing Online Retail
  • Marketing Analytics
  • Marketing for Internet, New Media & Mobile
  • Marketing Innovation for Social Change
  • Marketing Innovation Management
  • Marketing of Financial Services
  • Marketing on Internet
  • Marketing Planning and Control
  • Marketing Research
  • Marketing Strategies
  • New Media and Mobile
  • Online Branding & Reputation Management
  • Product and Category Management
  • Rural Consumer Behavior
  • Rural Ecosystem
  • Rural Healthcare
  • Rural Marketing
  • Rural Research
  • Rural Selling and Distribution
  • Sales Management and Business Development
  • Sales Techniques & Documentation
  • Services Marketing
  • Shopper Behaviour
  • Strategic Marketing
  • Actuarial Sciences
  • Advanced Corporate Finance
  • Advanced Financial Statement Analysis and Valuation
  • Applied Econometrics
  • Banking Operations
  • Banking Systems
  • Block chain & Machine Learning
  • Business Valuation
  • Corporate Banking
  • Corporate Restructuring
  • Corporate Tax Planning
  • Corporate Valuation
  • Credit Analysis
  • CRM in Banking and Financial Services
  • Equity Portfolio Management
  • Equity Research
  • Financial Derivatives & Risk Management
  • Financial Management
  • Financial Markets & Institutions
  • Financial Markets & Services
  • Financial Modeling & Analysis
  • Financial Planning
  • Financial Statement Analysis
  • Fixed Income Securities
  • Insurance Accounting
  • Investment Banking
  • Investment Management
  • Management of Banking & Financial Services
  • Market Micro structure
  • Micro Finance
  • Principle of Life Insurance
  • Principles of General Insurance
  • Private Equity & Venture Capital
  • Product and Service Costing
  • Project Finance
  • Retail Banking
  • Risk Management in Commercial Banks
  • Rural Banking
  • Treasury Management
  • Underwriting & Claim Management
  • Wealth Planning
  • Working Capital
  • International Finance
  • Behavioral Finance
  • Finance Econometrics using R
Human Resource Management
  • Advanced HRM
  • Compensation Management
  • Competency Mapping & Assessment
  • Cross Cultural Sensitivity
  • Employee Relation and Labour Law
  • Human Resource Information System
  • Industrial Relations & Labour Laws
  • Interpersonal Skills & Team Management
  • Leadership and Change Management
  • Learning & Development
  • Organisation Change & Development
  • Performance Management System
  • Talent Acquisition
  • Panchtantra and Management
  • Management Wisdom as in Indian Scripture
  • Developing Resillence Skills
  • Life Skills for Career Success
  • Psychological Communications
  • International Human Resource Management
Retail Management
  • Consumer Behaviour
  • Customer Relations Management
  • Demand Forecasting
  • Distribution & Channel Management
  • Excellence in Retailing
  • Franchising and Global Retailing
  • Luxury Marketing
  • Mall Management and Event Management
  • Merchandise and Category Management for Retailers
  • Merchandising
  • New Store Planning
  • Product and Category Management
  • Retail Buying
  • Retail Marketing
  • Retail Store Management
  • Rural Retailing
  • Store Designing and Visual Merchandising
  • Store Operation
  • Warehousing Design Management
  • Merchandise Buying
  • Retail Analytics
  • Managing Private Labels
Operations Management
  • Business Forecasting
  • Cloud Computing for Business Management
  • Cloud computing for Retail
  • Dashboard Reporting Using Advanced Excel
  • Data Analytics Using Advanced Excel
  • Data Visualization
  • Database Management System
  • E-Commerce
  • Enterprise Resource Planning
  • Intelligent Interface for Managerial Decisions
  • IT Tools for Finance
  • Knowledge Management
  • Retail Analytics using Advanced Excel
  • Web Analytics and Social Media
  • Advance Operations Management
  • Advance Quantitative Techniques
  • Business Forecasting
  • Logistics Management
  • Managing Service Operations
  • Materials and Inventory Management
  • Operations Management
  • Operations Research
  • Operations Strategy
  • Optimization Techniques in Business Operations
  • Optimization Techniques in Retail Operations
  • Project Management
  • Service Operations Management
  • Supply Chain Management
  • Total Quality Management
  • Machine Learning
Business Analytics
  • Block Chain Analytics
  • Business Analytics for Managers
  • Data Mining
  • Data Visualization & Big Data
  • Financial Analytics
  • HR Analytics
  • Introduction to Business Analytics
  • Machine Learning & Artificial Intelligence
  • Optimisation Techniques for Business Analytics
  • Predictive Analytics
  • Spreadsheet Modelling
  • Supply Chain Analytics
  • Text Analytics
  • Applied Analytics Modelling
  • Programming for Business Analytics
  • Dashboard Reporting using Advance Excel
  • Operations Analytics
  • Big Data and NLP
Liberal Arts
  • A Life of Happiness & Fulfillment
  • Classical Sociological Theory
  • Culture, Creativity and Market
  • Foundations of Positive Psychology
  • French Language
  • German Language
  • Indian Philosophy
  • Introduction to Philosophy
  • Modern History of India
  • Social Norms and Social Change
  • Society and Culture
  • Spanish Language
  • The Science of Well-being

Programme Educational Objectives

Attain managerial positions in their organizations.
Provide innovative and sustainable solutions to complex problems.
Demonstrate emotional intelligence in diverse socio-cultural teams and settings.
Engage in life-long learning to stay relevant in a dynamic business environment.

Display entrepreneurial mindset.
Effectively leverage technology.
Demonstrate ethical behaviour

Programme Level Outcomes

Communicate effectively
Demonstrate the ability to work in teams to achieve desired goals
Reflect on business situations and apply relevant conceptual frameworks
Evaluate different ethical perspectives

Exhibit innovative and creative thinking
Comprehend the centrality of customer experience in services management
27 Years Of
Highest Package
27 Lacs Per Annum
Accredited Institute
Top Ranked Management
Institute - NIRF 2022
NBA Accredited &
AIU Recognised

Graded Autonomy
Individual Development Plan
Experienced Faculty

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India's Top Business Management School for PGDM

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