best PGDM MBA colleges for marketing Management

POST GRADUATE DIPLOMA IN MANAGEMENT

Marketing

PGDM/MBA in Marketing equips students with fundamentals of marketing management skills and in-depth knowledge of new marketing functions. A large part of the learning is based on being at the market place and interacting with customers, working on live projects and internships. This programme focuses on developing the knowledge of students in marketing strategy, solving problems and act as a link between theory and real-world challenges.

Duration: Two-year full time

Recognition: AICTE approved, NBA Accredited, AIU recognized PGDM as equivalent to MBA

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PGDM/MBA Marketing Curriculum

PGDM/MBA in Marketing is a flagship management qualification, structured to support fast-track career progression. It will also equip students marketing, leadership and strategic management skills, and provide you with an up-to-the-minute understanding of the ever-evolving modern business environment.

Gain a deep understanding of the fundamental concepts of PGDM/MBA in marketing management. Enroll with one of the best MBA colleges for marketing and build career for a range of roles in marketing and branding.

The MBA equivalent PGDM programme in Marketing course curriculum is dynamic & enriched by research with continues up-gradation of knowledge. Our suite of 37 courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internship and live projects further accelerate you learning curve.

E-Marketing • Retail • Rural Marketing

MBA / PGDM Course structure in India's best colleges

At Sony India, I am currently taking care of content marketing, partner alliance and business incubation. We want to bring in new things in our India market and my research orientation - critical thinking and report writing skills are an asset. We do a lot of campaigns across verticals and sister organisations.

This is where my people skills are put to test. In the process, I am also chiselling the art of negotiation. Being a Jaipurian self - starter, I initiate new ideas and see them through their execution.

Shreyas Saundatikar

Marketing Manager - Hardware & Assistant - Google
Alumnus 2014

Courses & Electives

Our core PGDM (Marketing) courses provide you with a deep understanding of the fundamental concepts and business intricacies. There are no limits to the range of career possibilities you can build. Further, your choice of electives will enable you to specialize your programme.

CORE COURSES

  • General Management
  • Service Management
  • Marketing Management
  • Operations Management
  • Strategy
  • Retail Management
  • Finance
  • Economics and International Business
  • Business Communications
  • Human Resource Management
  • Business Research Methods
  • Statistics for Management

WORK SHOP COURSES

  • Design Thinking
  • Entrepreneurship
  • Business Simulations
  • Professional Ethics
  • Business Environmental and Social Sustainability

ELECTIVES

Sales and Marketing
  • B2B Marketing
  • Brand Management
  • Consumer Behaviour
  • Customer Experience Management
  • Customer Relationship Management
  • Digital Marketing
  • Distribution & Channel Management
  • Franchising and Global Retailing
  • Integrated Marketing Communications
  • International Marketing
  • Managing Online Retail
  • Managing Private Labels
  • Marketing Analytics
  • Marketing Management
  • Marketing of Financial Services
  • Marketing on Internet, Social Media & Mobile
  • Marketing Research
  • Merchandise Buying
  • Online Branding & Reputation Marketing
  • Price Analytics
  • Pricing Strategies
  • Retail Marketing
  • Rural Marketing
  • Sales Management and Business Development
  • Services Marketing
  • Social Media Marketing
  • Strategic Marketing
Finance
  • Accounting for Business
  • Advanced Corporate Finance
  • Alternative Investments
  • Banking Operations & Credit Analysis
  • Behavioural Economics
  • Behavioural Finance
  • Corporate Finance
  • Corporate Restructuring
  • Corporate Valuation
  • Environmental Economics
  • Financial Derivatives & Risk Management
  • Financial Econometrics Using R
  • Financial Markets & Services
  • Financial Modelling & Analysis
  • Fintech
  • Fixed Income Securities
  • International Finance
  • Investment Banking
  • Investment Management
  • Management Accounting and Control
  • Micro Finance
  • Multinational Financial Management
  • Project Finance
  • Risk Management in Commercial Banks
  • Tax Environment of Business
  • Wealth Management
Operations Management
  • Advanced Operations Management
  • Artificial Intelligence
  • Business Forecasting
  • Business Research Methods
  • Consultancy Management
  • Enterprise Resource Planning
  • Logistics Management
  • Managing Service Operations
  • Materials and Inventory Management
  • Operations Management
  • Operations Research
  • Operations Strategy
  • Optimization Techniques in Service Operations
  • Project Management
  • Service Operations Management
  • Statistics for Management
  • Supply Chain Management
  • Sustainable Operations Management
  • TQM & Lean Six Sigma
Human Resources
  • Advanced Human Resource Management
  • Compensation Management
  • Competency Mapping and Assessment Centers
  • Diversity and Inclusion at workplace
  • Emotional Intelligence
  • HR Analytics
  • Human Resources Information Systems
  • Industrial Relations & Labour Laws
  • International Human Resource Management
  • Leadership & Team Building
  • Learning & Development
  • Managing Human Resources
  • Negotiation Skills
  • Organisational Change and Development
  • Organizational Behaviour
  • Organizational Change & Development
  • Performance Management System
  • Talent Acquisition
Business Analytics
  • Analytical Techniques for Business
  • Applied Analytics Modelling
  • Applied Multivariate Data Analysis
  • Artificial Intelligence
  • Big Data & NLP
  • Block Chain Analytics
  • Business Forecasting
  • Business Intelligence
  • Consultancy Management
  • E-Commerce
  • Essentials of Business Analytics
  • HR Analytics
  • Machine Learning
  • Operations Analytics
  • Programming for Business Analytics
  • Python for Business Analytics
  • Social Media Analytics
  • Supply Chain Analytics
  • Web and Social Media Analytics
Retail Management
  • Consumer Behaviour
  • Customer Relations Management
  • Demand Forecasting
  • Distrubution & Channel Management
  • Excellence in Retailing
  • Franchising and Global Retailing
  • Luxury Retail
  • Mall Management & Event Management
  • Managing Online Retail
  • Managing Private Labels
  • Merchandise Buying
  • Merchandising
  • New Store Planning
  • Retail Analytics
  • Retail Branding and Promotion
  • Retail Buying
  • Retail Store Management
  • Rural Retailing
  • Store Design and Visual Merchandising
  • Store Operations
  • Ware House Design Management
Liberal Arts
  • A life of Happiness and Fulfillment
  • Classical Sociological Theory
  • Content Management and Strategy
  • Culture, Creativity and Market
  • Developing Resilience Skills
  • Digital Storytelling
  • Every Day Mathematics
  • Foundations of Positive Psychology
  • Foreign Language - French / German / Spanish
  • Human Values
  • Image Management and Personal Branding
  • Indian Literature in English
  • Indian Philosophy / Indian Scripture
  • Life Lessons / Life Skills for Career Success
  • Management Wisdom as in Indian Scriptures
  • Modern History of India
  • Panchatantra and Management
  • Psychological Communication
  • Role of Poetry in Freedom Struggle
  • Social Norms and Social Change
  • Socio-Cultural Perspectives – An Indian Context
  • Yoga: History & Understanding

Dual Specialisation

  • 7 courses from Super Specialization Area
  • 6 courses from Other Specialization
  • 2 courses from Liberal Arts

Single Specialisation

  • Minimum 9 courses from Super Specialization
  • 2 courses from Liberal Arts
  • 4 courses from any domain except Liberal Arts

Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship
Super Specialisation offered: Marketing, Service Management, Financial Services, Retail Management

Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.

PEO1

Attain managerial positions in their organizations.

PEO2

Provide innovative and sustainable solutions to complex problems.

PEO3

Demonstrate emotional intelligence in diverse socio-cultural teams and settings.

PEO4

Engage in life-long learning to stay relevant in a dynamic business environment.


PEO5

Display entrepreneurial mindset.

PEO6

Effectively leverage technology.

PEO7

Demonstrate ethical behaviour.


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India's Top Business Management School for PGDM

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