PGDM/MBA Marketing Curriculum
If you are looking for a career in marketing management and branding with one of the best MBA colleges in India then choose the MBA equivalent PGDM/MBA program in marketing management with Jaipuria Institute of Management.
The MBA equivalent PGDM in Marketing Management offers you to stand out with super specialization in the sector of your choice. You have the flexibility to choose a combination of 10 electives, 4 from the focused sectors along with the rest from a bouquet of electives.
Dual specialisation in any other functional area of Marketing management by choosing 4 electives, such as HR, Information System, Finance and Operations Management.
Super specialisation in Marketing by choosing 6 electives.
Sector specialisation by opting for 3 out of the above 6 electives from any one of the following sector.
E-Marketing • Retail • Rural Marketing
At Sony India, I am currently taking care of content marketing, partner alliance and business incubation. We want to bring in new things in our India market and my research orientation - critical thinking and report writing skills are an asset.
We do a lot of campaigns across verticals and sister organisations.
This is where my people skills are put to test. In the process, I am also chiselling the art of negotiation. Being a Jaipurian self - starter, I initiate new ideas and see them through their execution.
Shreyas Saundatikar
Marketing Manager - Hardware & Assistant - GoogleAlumnus 2014
Courses & Electives
Gain a deep understanding of the fundamental concepts of PGDM/MBA in marketing management. Enroll with one of the best MBA colleges for marketing and build career for a range of roles in marketing and branding.
CORE COURSES
- Finance
- Human Resources
- Marketing
- Business Communications
- Strategy
- Information System
- Economics and International Business
WORK SHOP COURSES
- Design Thinking
- Entrepreneurship
- Busness Simulations
- Professional Ethics
- Business Environmental and Social Sustainability
ELECTIVES
- Sales Management and Business Development (Specialization Core)
- Marketing Planning & Control
- International Marketing
- Services Marketing
- Consumer Behaviour (Specialization Core)
- Marketing Analytics
- Digital Marketing Human Resource Management
- Advertising and Sales Promotion
- Social Media Marketing
- Brand Management
- Marketing Research
- Customer Relationship Management
- Retail Marketing
- Distribution and Channel Management
- Marketing of Financial Services
- Integrated Marketing Communications
- B2B Marketing
- Strategic Marketing
- Advanced Research Techniques in Marketing
- Financial Analysis for Corporate Decisions (Specialization Core)
- Corporate Valuation
- Financial Derivatives and Risk Management
- Financial Systems and Services
- Investment Management
- Project Finance
- Wealth Planning
- International Finance
- Risk Management in Commercial Banks
- Financial Modeling & Analysis
- Corporate Tax Management
- Fixed Income Securities
- Corporate Restructuring and Turnaround Management
- Microfinance
- Banking Systems
- Financial Econometrics
- Advanced HRM (Specialization Core)
- HR Analytics
- Talent Acquisition
- Learning & Development
- Performance Management System
- Compensation Management
- International HRM
- Human Resource Information System
- Industrial Relations and Labour Laws
- Organization Change & Development
- Introduction to Business Analytics (Specialization Core)
- Data Visualization
- Predictive Analytics
- Text Analytics
- Supply Chain Analytics
- Financial Analytics
- HR Analytics
- Machine Learning and Artificial Intelligence
- E-Commerce
- Enterprise Resource Planning
- Cloud Computing for Business Management
- Web and Social Media Analytics
- Dash Board Reporting using Advanced Excel
- Knowledge Management
- E-Governance
- Operations Research (Specialization Core)
- Supply Chain Management
- Logistic Management
- Optimization Techniques in Business Operations
- Business Forecasting
- Quality Management
- Operations Strategy
- Materials and Inventory Management
- Managing Service Operations
- Project Management
- International Business
- Doing Business with Emerging Economies
- Applied Econometrics for Managers
- Global Business Environment
- Management of MNCs
- Export/Import Procedures & Documentation
- International Finance
- International Human Resource Management
- International Marketing
- Workplace Etiquette
- Cross-cultural Communication (1.5 credits)
- Persuasive and Assertive Communication (1.5 credit)
- Digital Media Communication (1.5 credits)
- Internal Communication (1.5 credits)
- Negotiation Skills
- Career Advancement through Personal Effectiveness (Specialization Core)
Dual Specialisation
- 7 courses from Super Specialization Area
- 6 courses from Other Specialization
- 2 courses from Liberal Arts
Single Specialisation
- Minimum 9 courses from Super Specialization
- 2 courses from Liberal Arts
- 4 courses from any domain except Liberal Arts
Specialisation offered; Marketing, Finance, HR, Operations Management & Business Analytics
Super Specialisation offered; Marketing, Service Management, Financial Services, Retail Management
Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.
