PGDM^/MBA in Marketing is a flagship management qualification, structured to support fast-track career progression. It will also equip students marketing, leadership and strategic management skills, and provide you with an up-to-the-minute understanding of the ever-evolving modern business environment.
Gain a deep understanding of the fundamental concepts of PGDM^/MBA in marketing management. Enroll with one of the best MBA colleges for marketing and build career for a range of roles in marketing and branding.
The curriculum of MBA equivalent PGDM programme in Marketing is dynamic & enriched by research with continues up-gradation of knowledge. Our suite of 37 courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internship and live projects further accelerate you learning curve.
At Sony India, I am currently taking care of content marketing, partner alliance and business incubation. We want to bring in new things in our India market and my research orientation - critical thinking and report writing skills are an asset. We do a lot of campaigns across verticals and sister organisations.
This is where my people skills are put to test. In the process, I am also chiselling the art of negotiation. Being a Jaipurian self - starter, I initiate new ideas and see them through their execution.
Shreyas Saundatikar
Marketing Manager - Hardware & Assistant - GoogleAlumnus 2014
Courses & Electives
Our core PGDM in Marketing Management provide you with a deep understanding of the fundamental concepts and business intricacies. There are no limits to the range of career possibilities you can build. Build a career in finance, marketing, operations, human resources, or strategy at banks and investment houses, management consulting firms and multinational corporations. Further, your choice of electives will enable you to specialize your programme.
Core Courses
General Management 
Service Management 
Marketing Management 
Operations Management 
Strategy 
Retail Management 
Finance 
Economics & Intl Mgmt 
Business Communications 
Human Resource Management Innovative Workshop Courses
Design Thinking 
Entrepreneurship 
Business Environmental & Social Sustainability 
Professional Ethics 
Business Simulations Dual Specialisation
- 7 courses from Super Specialization Area
- 6 courses from Other Specialization
- 2 courses from Liberal Arts
Single Specialisation
- Minimum 9 courses from Super Specialization
- 2 courses from Liberal Arts
- 4 courses from any domain except Liberal Arts
Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship
Super Specialisation offered: Marketing, Service Management, Financial Services, Retail Management
Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.
Super Specialisation offered: Marketing, Service Management, Financial Services, Retail Management
Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.
ELECTIVES
Sales and Marketing
- Advanced Research Techniques in Marketing
- Advertising and Sales Promotion
- Brand Management
- Business to Business Marketing
- Consumer Behaviour
- Customer Relationship Management
- Data Mining for Consumer Insights
- Demand Forecasting
- Digital Marketing
- Distribution & Channel Management
- E-Marketing
- Innovations in Rural Markets
- Integrated Marketing Communication
- ITES in Rural Markets
- Luxury Marketing
- Managing Online Retail
- Marketing Analytics
- Marketing for Internet, New Media & Mobile
- Marketing Innovation for Social Change
- Marketing Innovation Management
- Marketing of Financial Services
- Marketing on Internet
- Marketing Planning and Control
- Marketing Research
- Marketing Strategies
- New Media and Mobile
- Online Branding & Reputation Management
- Product and Category Management
- Rural Consumer Behavior
- Rural Ecosystem
- Rural Healthcare
- Rural Marketing
- Rural Research
- Rural Selling and Distribution
- Sales Management and Business Development
- Sales Techniques & Documentation
- Services Marketing
- Shopper Behaviour
- Strategic Marketing
Finance
- Actuarial Sciences
- Advanced Corporate Finance
- Advanced Financial Statement Analysis and Valuation
- Applied Econometrics
- Banking Operations
- Banking Systems
- Block chain & Machine Learning
- Business Valuation
- Corporate Banking
- Corporate Restructuring
- Corporate Tax Planning
- Corporate Valuation
- Credit Analysis
- CRM in Banking and Financial Services
- Equity Portfolio Management
- Equity Research
- Financial Derivatives & Risk Management
- Financial Management
- Financial Markets & Institutions
- Financial Markets & Services
- Financial Modeling & Analysis
- Financial Planning
- Financial Statement Analysis
- Fixed Income Securities
- Insurance Accounting
- Investment Banking
- Investment Management
- Management of Banking & Financial Services
- Market Micro structure
- Micro Finance
- Principle of Life Insurance
- Principles of General Insurance
- Private Equity & Venture Capital
- Product and Service Costing
- Project Finance
- Retail Banking
- Risk Management in Commercial Banks
- Rural Banking
- Treasury Management
- Underwriting & Claim Management
- Wealth Planning
- Working Capital
- International Finance
- Behavioral Finance
- Finance Econometrics using R
Human Resource Management
- Advanced HRM
- Compensation Management
- Competency Mapping & Assessment
- Cross Cultural Sensitivity
- Employee Relation and Labour Law
- Human Resource Information System
- Industrial Relations & Labour Laws
- Interpersonal Skills & Team Management
- Leadership and Change Management
- Learning & Development
- Organisation Change & Development
- Performance Management System
- Talent Acquisition
- Panchtantra and Management
- Management Wisdom as in Indian Scripture
- Developing Resillence Skills
- Life Skills for Career Success
- Psychological Communications
- International Human Resource Management
Retail Management
- Consumer Behaviour
- Customer Relations Management
- Demand Forecasting
- Distribution & Channel Management
- Excellence in Retailing
- Franchising and Global Retailing
- Luxury Marketing
- Mall Management and Event Management
- Merchandise and Category Management for Retailers
- Merchandising
- New Store Planning
- Product and Category Management
- Retail Buying
- Retail Marketing
- Retail Store Management
- Rural Retailing
- Store Designing and Visual Merchandising
- Store Operation
- Warehousing Design Management
- Merchandise Buying
- Retail Analytics
- Managing Private Labels
Operations Management
- Business Forecasting
- Cloud Computing for Business Management
- Cloud computing for Retail
- Dashboard Reporting Using Advanced Excel
- Data Analytics Using Advanced Excel
- Data Visualization
- Database Management System
- E-Commerce
- Enterprise Resource Planning
- Intelligent Interface for Managerial Decisions
- IT Tools for Finance
- Knowledge Management
- Retail Analytics using Advanced Excel
- Web Analytics and Social Media
- Advance Operations Management
- Advance Quantitative Techniques
- Business Forecasting
- Logistics Management
- Managing Service Operations
- Materials and Inventory Management
- Operations Management
- Operations Research
- Operations Strategy
- Optimization Techniques in Business Operations
- Optimization Techniques in Retail Operations
- Project Management
- Service Operations Management
- Supply Chain Management
- Total Quality Management
- Machine Learning
Business Analytics
- Block Chain Analytics
- Business Analytics for Managers
- Data Mining
- Data Visualization & Big Data
- Financial Analytics
- HR Analytics
- Introduction to Business Analytics
- Machine Learning & Artificial Intelligence
- Optimisation Techniques for Business Analytics
- Predictive Analytics
- Spreadsheet Modelling
- Supply Chain Analytics
- Text Analytics
- Applied Analytics Modelling
- Programming for Business Analytics
- Dashboard Reporting using Advance Excel
- Operations Analytics
- Big Data and NLP
Liberal Arts
- A Life of Happiness & Fulfillment
- Classical Sociological Theory
- Culture, Creativity and Market
- Foundations of Positive Psychology
- French Language
- German Language
- Indian Philosophy
- Introduction to Philosophy
- Modern History of India
- Social Norms and Social Change
- Society and Culture
- Spanish Language
- The Science of Well-being
Programme Educational Objectives
Attain managerial positions in their organizations.
Provide innovative and sustainable solutions to complex problems.
Demonstrate emotional intelligence in diverse socio-cultural teams and settings.
Engage in life-long learning to stay relevant in a dynamic business environment.
Display entrepreneurial mindset.
Effectively leverage technology.
Demonstrate ethical behaviour
Programme Level Outcomes
Communicate effectively
Demonstrate the ability to work in teams to achieve desired goals
Reflect on business situations and apply relevant conceptual frameworks
Use problem solving skills
Evaluate different ethical perspectives
27 Years Of
Excellence
Excellence
Highest Package
27 Lacs Per Annum
27 Lacs Per Annum
NAAC
Accredited Institute
Accredited Institute
Top Ranked Management
Institute - NIRF 2022
Institute - NIRF 2022
NBA Accredited &
AIU Recognised
AIU Recognised
Graded Autonomy
By AICTE
By AICTE
Individual Development Plan
(IDP)
(IDP)
375+
Recruiters
Recruiters
13000+
Alumni
Alumni
150+
Experienced Faculty
Experienced Faculty
