Curriculum
The PGDM (Marketing) offers you to stand out with super specialization in the sector of your choice. You have the flexibility to choose a combination of 10 electives, 4 from the focused sectors along with the rest from a bouquet of electives.
Dual specialisation in any other functional area of management by choosing 4 electives, such as HR, Information System, Finance and Operations Management.
Super specialisation in Marketing by choosing 6 electives.
Sector specialisation by opting for 3 out of the above 6 electives from any one of the following sector.
E-Marketing • Retail • Rural Marketing
At Sony India, I am currently taking care of content marketing, partner alliance and business incubation. We want to bring in new things in our India market and my research orientation - critical thinking and report writing skills are an asset.
We do a lot of campaigns across verticals and sister organisations.
This is where my people skills are put to test. In the process, I am also chiselling the art of negotiation. Being a Jaipurian self - starter, I initiate new ideas and see them through their execution.
Shreyas Saundatikar
Sony, Alliances & MarketingAlumnus 2014
Courses & Electives
Gain a deep understanding of the fundamental concepts of marketing . Build career for a range of roles in marketing and branding.
CORE COURSES
- Finance
- Human Resources
- Marketing
- Business Communications
- Strategy
- Information System
- Economics and International Business
WORK SHOP COURSES
- Design Thinking
- Entrepreneurship
- Busness Simulations
- Professional Ethics
- Business Environmental and Social Sustainability
ELECTIVES
- Sales Management and Business Development (Specialization Core)
- Marketing Planning & Control
- International Marketing
- Services Marketing
- Consumer Behaviour (Specialization Core)
- Marketing Analytics
- Digital Marketing Human Resource Management
- Advertising and Sales Promotion
- Social Media Marketing
- Brand Management
- Marketing Research
- Customer Relationship Management
- Retail Marketing
- Distribution and Channel Management
- Marketing of Financial Services
- Integrated Marketing Communications
- B2B Marketing
- Strategic Marketing
- Advanced Research Techniques in Marketing
- Financial Analysis for Corporate Decisions (Specialization Core)
- Corporate Valuation
- Financial Derivatives and Risk Management
- Financial Systems and Services
- Investment Management
- Project Finance
- Wealth Planning
- International Finance
- Risk Management in Commercial Banks
- Financial Modeling & Analysis
- Corporate Tax Management
- Fixed Income Securities
- Corporate Restructuring and Turnaround Management
- Microfinance
- Banking Systems
- Financial Econometrics
- Advanced HRM (Specialization Core)
- HR Analytics
- Talent Acquisition
- Learning & Development
- Performance Management System
- Compensation Management
- International HRM
- Human Resource Information System
- Industrial Relations and Labour Laws
- Organization Change & Development
- Introduction to Business Analytics (Specialization Core)
- Data Visualization
- Predictive Analytics
- Text Analytics
- Supply Chain Analytics
- Financial Analytics
- HR Analytics
- Machine Learning and Artificial Intelligence
- E-Commerce
- Enterprise Resource Planning
- Cloud Computing for Business Management
- Web and Social Media Analytics
- Dash Board Reporting using Advanced Excel
- Knowledge Management
- E-Governance
- Operations Research (Specialization Core)
- Supply Chain Management
- Logistic Management
- Optimization Techniques in Business Operations
- Business Forecasting
- Quality Management
- Operations Strategy
- Materials and Inventory Management
- Managing Service Operations
- Project Management
- International Business
- Doing Business with Emerging Economies
- Applied Econometrics for Managers
- Global Business Environment
- Management of MNCs
- Export/Import Procedures & Documentation
- International Finance
- International Human Resource Management
- International Marketing
- Workplace Etiquette
- Cross-cultural Communication (1.5 credits)
- Persuasive and Assertive Communication (1.5 credit)
- Digital Media Communication (1.5 credits)
- Internal Communication (1.5 credits)
- Negotiation Skills
- Career Advancement through Personal Effectiveness (Specialization Core)
