PGDM/MBA Marketing Curriculum
PGDM/MBA in Marketing is a flagship management qualification, structured to support fast-track career progression. It will also equip students marketing, leadership and strategic management skills, and provide you with an up-to-the-minute understanding of the ever-evolving modern business environment.
Gain a deep understanding of the fundamental concepts of PGDM/MBA in marketing management. Enroll with one of the best MBA colleges for marketing and build career for a range of roles in marketing and branding.
The MBA equivalent PGDM programme in Marketing course curriculum is dynamic & enriched by research with continues up-gradation of knowledge. Our suite of 37 courses coupled with dual specialization in the second year stimulates and prepares learners for the long haul. Summer internship and live projects further accelerate you learning curve.
E-Marketing • Retail • Rural Marketing
At Sony India, I am currently taking care of content marketing, partner alliance and business incubation. We want to bring in new things in our India market and my research orientation - critical thinking and report writing skills are an asset. We do a lot of campaigns across verticals and sister organisations.
This is where my people skills are put to test. In the process, I am also chiselling the art of negotiation. Being a Jaipurian self - starter, I initiate new ideas and see them through their execution.
Shreyas Saundatikar
Marketing Manager - Hardware & Assistant - GoogleAlumnus 2014
Courses & Electives
Our core PGDM (Marketing) courses provide you with a deep understanding of the fundamental concepts and business intricacies. There are no limits to the range of career possibilities you can build. Further, your choice of electives will enable you to specialize your programme.
CORE COURSES
- General Management
- Service Management
- Marketing Management
- Operations Management
- Strategy
- Retail Management
- Finance
- Economics and International Business
- Business Communications
- Human Resource Management
- Business Research Methods
- Statistics for Management
WORK SHOP COURSES
- Design Thinking
- Entrepreneurship
- Business Simulations
- Professional Ethics
- Business Environmental and Social Sustainability
ELECTIVES
- B2B Marketing
- Brand Management
- Consumer Behaviour
- Customer Experience Management
- Customer Relationship Management
- Digital Marketing
- Distribution & Channel Management
- Franchising and Global Retailing
- Integrated Marketing Communications
- International Marketing
- Managing Online Retail
- Managing Private Labels
- Marketing Analytics
- Marketing Management
- Marketing of Financial Services
- Marketing on Internet, Social Media & Mobile
- Marketing Research
- Merchandise Buying
- Online Branding & Reputation Marketing
- Price Analytics
- Pricing Strategies
- Retail Marketing
- Rural Marketing
- Sales Management and Business Development
- Services Marketing
- Social Media Marketing
- Strategic Marketing
- Accounting for Business
- Advanced Corporate Finance
- Alternative Investments
- Banking Operations & Credit Analysis
- Behavioural Economics
- Behavioural Finance
- Corporate Finance
- Corporate Restructuring
- Corporate Valuation
- Environmental Economics
- Financial Derivatives & Risk Management
- Financial Econometrics Using R
- Financial Markets & Services
- Financial Modelling & Analysis
- Fintech
- Fixed Income Securities
- International Finance
- Investment Banking
- Investment Management
- Management Accounting and Control
- Micro Finance
- Multinational Financial Management
- Project Finance
- Risk Management in Commercial Banks
- Tax Environment of Business
- Wealth Management
- Advanced Operations Management
- Artificial Intelligence
- Business Forecasting
- Business Research Methods
- Consultancy Management
- Enterprise Resource Planning
- Logistics Management
- Managing Service Operations
- Materials and Inventory Management
- Operations Management
- Operations Research
- Operations Strategy
- Optimization Techniques in Service Operations
- Project Management
- Service Operations Management
- Statistics for Management
- Supply Chain Management
- Sustainable Operations Management
- TQM & Lean Six Sigma
- Advanced Human Resource Management
- Compensation Management
- Competency Mapping and Assessment Centers
- Diversity and Inclusion at workplace
- Emotional Intelligence
- HR Analytics
- Human Resources Information Systems
- Industrial Relations & Labour Laws
- International Human Resource Management
- Leadership & Team Building
- Learning & Development
- Managing Human Resources
- Negotiation Skills
- Organisational Change and Development
- Organizational Behaviour
- Organizational Change & Development
- Performance Management System
- Talent Acquisition
- Analytical Techniques for Business
- Applied Analytics Modelling
- Applied Multivariate Data Analysis
- Artificial Intelligence
- Big Data & NLP
- Block Chain Analytics
- Business Forecasting
- Business Intelligence
- Consultancy Management
- E-Commerce
- Essentials of Business Analytics
- HR Analytics
- Machine Learning
- Operations Analytics
- Programming for Business Analytics
- Python for Business Analytics
- Social Media Analytics
- Supply Chain Analytics
- Web and Social Media Analytics
- Consumer Behaviour
- Customer Relations Management
- Demand Forecasting
- Distrubution & Channel Management
- Excellence in Retailing
- Franchising and Global Retailing
- Luxury Retail
- Mall Management & Event Management
- Managing Online Retail
- Managing Private Labels
- Merchandise Buying
- Merchandising
- New Store Planning
- Retail Analytics
- Retail Branding and Promotion
- Retail Buying
- Retail Store Management
- Rural Retailing
- Store Design and Visual Merchandising
- Store Operations
- Ware House Design Management
- A life of Happiness and Fulfillment
- Classical Sociological Theory
- Content Management and Strategy
- Culture, Creativity and Market
- Developing Resilience Skills
- Digital Storytelling
- Every Day Mathematics
- Foundations of Positive Psychology
- Foreign Language - French / German / Spanish
- Human Values
- Image Management and Personal Branding
- Indian Literature in English
- Indian Philosophy / Indian Scripture
- Life Lessons / Life Skills for Career Success
- Management Wisdom as in Indian Scriptures
- Modern History of India
- Panchatantra and Management
- Psychological Communication
- Role of Poetry in Freedom Struggle
- Social Norms and Social Change
- Socio-Cultural Perspectives – An Indian Context
- Yoga: History & Understanding
Dual Specialisation
- 7 courses from Super Specialization Area
- 6 courses from Other Specialization
- 2 courses from Liberal Arts
Single Specialisation
- Minimum 9 courses from Super Specialization
- 2 courses from Liberal Arts
- 4 courses from any domain except Liberal Arts
Specialisation offered: Marketing, Finance, HR, Operations Management, Business Analytics, Family Business & Entrepreneurship
Super Specialisation offered: Marketing, Service Management, Financial Services, Retail Management
Note: The specialization and course structure may change as per industry requirement and AICTE guidelines.
PEO1
Attain managerial positions in their organizations.
PEO2
Provide innovative and sustainable solutions to complex problems.
PEO3
Demonstrate emotional intelligence in diverse socio-cultural teams and settings.
PEO4
Engage in life-long learning to stay relevant in a dynamic business environment.
PEO5
Display entrepreneurial mindset.
PEO6
Effectively leverage technology.
PEO7
Demonstrate ethical behaviour.
PLO1
Communicate effectively
PLO2
Demonstrate the ability to work in teams to achieve desired goals
PLO3
Reflect on business situations and apply relevant conceptual frameworks
PLO4
Use problem solving skills
PLO5
Evaluate different ethical perspectives
