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Associate Professor - Business Analytics
Area Chair - Business Analytics
Program Chair - PGDM II Year
CONTACT
Email: usha.badhera@jaipuria.ac.in
Location: Jaipuria Jaipur
Learning and social media analytics, E-commerce, Generative AI, IoT and Real time systems.
TEACHING AREAS
Essentials of Business Analytics, Data Visualization (Tableau & Power BI), Text Analytics, Python, Business Intelligence and Decision making, Digital Transformation. AI for Managers.
Dedicated academic professional with nearly 25 years of experience in higher education. Recognized for a strong work ethic and genuine commitment to institutional growth. Committed to fostering a cooperative and productive work environment. Dr. Badhera excels in creating a cooperative and productive work environment and has successfully coordinated ATAL Faculty Development Programs (FDPs). Her credentials include a certification in Machine Learning with Business Applications from IIM Bangalore. She has conducted numerous skill enhancement courses and workshops in Business Analytics, Data Visualization using Power BI, Tableau, and Advanced Excel.
PhD
Total: 25 Years
Academics: 23 Years
Industry: 2 Years
Impact of global health emergency on learning analytics research in higher education: a bibliometric analysis. Journal of Science and Technology Policy Management. https://doi.org/10.1108/JSTPM-12-2023-0242.
Integrating generative AI in management education: A mixed-methods study using social construction of technology theory. The International Journal of Management Education, 22(3), 101017. https://doi.org/10.1016/j.ijme.2024.101017.
Managing tourism and hospitality industry during pandemic: Analysis of challenges and strategies for survival. Benchmarking: An International Journal. Ahead of print. https://doi.org/10.1108/BIJ-11-2023-0806.
Identification of benefits, challenges, and pathways in E-commerce industries: An integrated two-phase decision-making model. Sustainable Operations and Computers, 4, 200-218. https://doi.org/10.1016/j.susoc.2023.08.005.
Applicability of K-medoids and K-means algorithms for segmenting students based on their scholastic performance. Journal of Statistics and Management Systems, 25(7), 1621-1632. https://doi.org/10.1080/09720510.2022.2130566.
Artificial intelligence and machine learning in marketing: A bibliometric review. Pacific Business Review International, 15(2), 55-66. http://www.pbr.co.in/2022/2022_month/November/5.pdf
Best Paper Presenter, International Conference on Post COVID Challenges on Life and Livelihood (RTU TEQIP - III sponsored). Department of Applied Science, Poornima Institute of Engineering & Technology, Jaipur, Rajasthan [5-6 March 2021]
India Conference on Information Systems at IIM Calcutta (March 7–9, 2025) on theme Advancing Information systems Scholarship with an indigenous perspective.
Unpacking the impact of COVID-19 lockdown on learning analytics research in higher education: A bibliometric analysis. ICMR 2023 - International Conference on Management Research on Unchecking the Default: The Other Side of Everything. Department of Management Studies, Indian Institute of Technology Madras, Tamil Nadu [16-18 November 2023]
Importance of IoT in environment monitoring: A comparative study of COVID-19 impacts on air monitoring. International Conference on Smart Innovative Technologies and Sustainable Development. Dev Bhoomi, Uttarakhand University, Dehradun, Uttarakhand
Applicability of K-medoids and K-means algorithms for segmenting students based on their scholastic performance. 4th International Conference on Sustainable Computing and Management (SUSCOM-2022). Miyan Research Institute, International University of Business Agriculture and Technology, Dhaka, Bangladesh (Virtual) [6-8 August 2022]
Artificial intelligence and machine learning in marketing: A bibliometric review. FORE International Marketing Conference (FIMC 2021) - Marketing in a Disrupted World. FORE School of Management, New Delhi (Virtual) [26-27 November 2021]
Application of SCRD model of COVID-19 for restrictions the spread of contagious diseases. International Conference on Post COVID Challenges on Life and Livelihood (RTU TEQIP - III sponsored). Department of Applied Science, Poornima Institute of Engineering & Technology, Jaipur, Rajasthan
Envisioning India's future: Growth, innovation, sustainability, happiness and wellbeing. Bloomsbury Prime. ISBN: 9789354358067
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