Dr. Tina Jain

Dr. Tina is faculty- Marketing and Chairperson - Executive Education & Consultancy at Jaipuria Institute of Management, Jaipur. She teaches Retail Management, Consumer Behavior and CRM courses. She has done Executive Education in Digital and Social Media Marketing Strategy from IIM, Calcutta. She is a certified NLP Practitioner and Life Coach from NLP Academy accredited by the American Board of NLP. She started her career as a banker with ICICI Bank and has several years of banking experience with ICICI and Citi Group.

Prior to joining Jaipuria Institute she has also worked with Institute of Rural Management, Jaipur as Assistant Professor – Marketing and Head – Admissions. She has conducted training sessions for AU Small Finance Bank, IOCL, BPCL, Aavas Financiers, Wonder Home Finance, Canara Bank etc. She has also conducted training for international participants from more than 50 countries. Dr Tina has also published her research in reputed journals. Recently, she has conducted sessions on “Marketing” for the students at NSBM Green University, Sri Lanka.

Google Scholar

Ph. D.
Executive Education in "Digital and Social Media Marketing Strategy" from IIM Calcutta

Total: 15 Years
Academics: 8 Years
Industry: 7 years

Research work

(2025) Impact of artificial intelligence on innovative work behaviour of employees. International Journal of Process Management and Benchmarking. https://doi.org/10.1504/IJPMB.2024.10065910

(2021) Working from home and work-family balance: A study of women educators during lockdown. Asian Women, 37(4), 99-123. https://doi.org/10.14431/aw.2021.12.37.4.99

(2020) Study on impact of COVID-19 on acceptance of digital payments. Shodh Sanchar Bulletin, 10(40).

(2019) Acceptance of digital banking services by customers and its impact on their satisfaction levels. Journal of Commerce & Management, 8(1), 19-29.

(2019) Study of awareness and acceptance of digital banking among women customers. Inspira-Journal of Commerce, Economics & Computer Science (JCECS), 5(3), 167-173.

(2017) Srusti Management Review (ISSN No 0974-4274) titled “Conference calls & their impact on Employee Work Life : A study on Banking and NBFC Professionals in Jaipur city

Achievements and Awards

Best Paper Presentation Award in International Conference Youth 2025: Re-Imagining Leadership for a Global Workforce organized by Jaipuria Institute of Management, Jaipur 2022

Best Paper Presentation Award in ICMIT-2019 organized by IIIM, Jaipur

Case Studies and Patents

(2020). Tea Connect: Exploring new options (Ivey ID: 9B20A059). London, Canada: Ivey Publishing.

Others

Recently, I was invited as Special Guest at Ananda College, Chilaw, Sri Lanka and also conducted sessions on "Fundamentals of Marketing" for students of NSBM Green University, Sri Lanka.