Dr. Swati Soni

Dr. Swati Soni is Professor in the area of Marketing at Jaipuria Institute of Management, Jaipur. She holds a Ph. D in Management from RA Poddar Institute of Management, Rajasthan University Jaipur, and MBA from Jai Narain Vyas University, Jodhpur and Bachelors from Sophia Girls’ College, Ajmer.

Dr. Soni is a passionate faculty with 27 years of rich teaching experience. Her love lies in teaching Brand Management and Services Marketing. Besides being a passionate faculty, Dr. Soni has also been an astute academic administrator and served many positions of academic responsibility viz. Program Director, Dean (Academics), Chairperson Admissions.

Training is her forte and her training modules on Services Marketing, Brand Management and Customer Engagement and Student Engagement have received an overwhelming response from the participants. She has an impressive number of research papers and articles to her credit. Dr. Soni has a passion for writing cases and her cases have been published/registered with The Case Centre-UK, Ivey Publishing, Sage Journals. She has also consulted for Airport Authority of India and worked on projects for Indian Council for Philosophical Research (ICPR). She has also received a prestigious grant from India Council Social Science Research (ICSSR) for a project on media and communication.

Google Scholar | Orcid

PhD, NET, MBA

Total: 27 Years
Academics: 27 Years

Research work

Srivastava, S., Pathak, D., Soni, S. and Dixit, A. (2024). Does green transformational leadership reinforce green creativity? The mediating roles of green organizational culture and green mindfulness. Journal of Organizational Change Management, ahead-of-print.
https://doi.org/10.1108/JOCM-09-2023-0364

Chotia, V., Soni, S., Jain, G., & Papa, A. (2023). Barriers for adoption of green supply chain management in cement industry: an interpretive structural modelling (ISM) approach. Annals of Operations Research. Advance online publication.
https://doi.org/10.1007/s10479-023-05724-6

Chenichery Thazhath Kumar, S., Chotia, V., Soni, S., & Khandelwal, V. (2023). Impact investing in action: A framework for sustainability. International Journal of Management and Sustainability, 12(2), 245-258. DOI: 10.18488/11.v12i2.3353

Soni, S. (2019). Higher education and sustainable development: An exploration. Oorja, 17(2), 38-48. http://oorja.org.in/user/fullarticle.php?article=Mjc=

Soni, S. (2020). "Health Isn't Wealth" - An Indian Reality. Indian Journal of Public Health Research & Development, 11(6). https://doi.org/10.37506/ijphrd.v11i6.9927

Soni, S., & Jain, T. (2021). Working from home and work-family balance: A study of women educators during lockdown. Asian Women, 37(4), 99-123. https://doi.org/10.14431/aw.2021.12.37.4.99

Soni, S., & Patel, S. (2021). Gen Y B-school students and placement choices: A study of the influencing factors. Pacific Business Review International, 13(8). http://www.pbr.co.in/2021/2021_month/February/1.pdf

Soni, S., & Vijayvargy, L. (2021). Are two hands better than one?: An instructor's dilemma. Psychology and Education, 58(2), 10860-10870. http://psychologyandeducation.net/pae/index.php/pae/article/view/4090/3638

Research Paper (In Print)

Soni, S. & Jain, T. (2022). Purple squirrel: Should you chase or raise? Times of India, Rajasthan Edition [11 May 2022]

Achievements and Awards

Multiple Times awarded the Best Faculty Award at Campus and Pan Campus Level

Case Studies

Trehan, D., & Soni, S. (2023). Business presentation skills: The twenty-first-century conundrum. Asian Journal of Management Cases, 0(0). https://doi.org/10.1177/09728201231195206

Soni, S., Puri, S., Pandey, S., & Jain, T. (2020). Tea Connect: Exploring new options [Case-Reference No. 9B20A059]. The Case Centre, Ivey Publishing. https://www.thecasecentre.org/products/view?id=171157

Jain, S., & Soni, S. (2019). Chikki in a new avatar-Will there be demand? FIIB Business Review, 8(4), 271-276. https://doi.org/10.1177/2319714519876764

Conference Papers

Soni, S. (2022). In Search of value. GLOGIFT 21, International Conference on Flexibility, Resilience and Sustainability, IIM Shillong, Meghalaya [21-23 April, 2022]