Dr. Shubhendra Parihar

Dr. Shubhendra Singh Parihar has played diverse leadership roles in academia, significantly contributing to institutional growth and student success. As Chair - Admissions, he strategized and executed admission processes, ensuring a seamless experience for prospective students while enhancing the institute’s reach and brand visibility. In his tenure as Chair - Placements, he established strong corporate relationships, facilitated industry collaborations, and spearheaded placement initiatives, resulting in improved career opportunities for students.

As Dean - Student Affairs, he played a pivotal role in student development, welfare, and engagement, fostering a vibrant campus culture through mentoring, extracurricular activities, and well-being programs. His tenure as Chair - Alumni Relations was marked by strengthening alumni networks, organizing reunions, and leveraging alumni contributions for academic and professional growth.

Currently, as Chair - MDP & Consulting, he leads executive education and consulting initiatives, designing industry-relevant training programs, facilitating corporate partnerships, and positioning the institute as a thought leader in management development and strategic consulting.

Additionally, Dr. Parihar has been actively involved in institutional accreditation processes, playing a key role in achieving and maintaining NBA (National Board of Accreditation), NAAC (National Assessment and Accreditation Council), and AACSB (Association to Advance Collegiate Schools of Business) accreditations. He has contributed to curriculum design, assurance of learning processes, documentation, and continuous improvement initiatives to align the institution with global academic and industry standards. Through these multifaceted roles, he has demonstrated leadership in academia, corporate engagement, accreditation, and student development.

Ph.D, MBA, MSc, LLB and PGDSRD ( NIRD)

Case Study

Khan, A., Patra, S. K., & Parihar, S. S. (2025). Help Us Green: Challenges in scaling an upcycled flowers business (Case No. W41374). Ivey Publishing.

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Parihar, S. S., Mishra, D., & Srivastava, K. (2024). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793

Parihar, S. S., & Anand, V. P. (2024). Metaverse intersection with Artificial Intelligence (AI): A qualitative study focusing on building great customer experience. International Journal of Internet Marketing and Advertising.

Parihar, S. S., Siddiqui, M. H., & Mehrotra, S. (2021). Impact assessment of COVID-19 on digital payment: An Indian perspective. International Journal of Business Process Integration and Management, 10(3/4), 259-266. https://doi.org/10.1504/IJBPIM.2021.124037

Parihar, S. S., Rai, P., & Siddiqui, M. (2021). A study of commuter’s shift behaviour towards new age convenient transport services. FIIB Business Review, 10(2), 172-180. https://doi.org/10.1177/23197145211016738

Book Chapters

Parihar, S. S., & Mehrotra, A. (2019). Measuring customer brand equity and loyalty: A study of fuel retail outlets in Lucknow. In A. K. Shrivastava, S. Rana, A. K. Mohapatra, & M. Ram (Eds.), Advances in Management Research: Innovation and Technology (pp. xx-xx). CRC Press. https://doi.org/10.1201/9780429280818

Enhancing Customer Experience in Omnichannel Retailing Using Online Reviews: Data-Driven Insights
Ridhika Chatterjee (IILM Academy of Higher Learning, Lucknow, India), Sheetal Sharma (IILM Academy of Higher Learning, Lucknow, India), Shubhendra Singh Parihar (Jaipuria Institute of Management, Lucknow, India), and Suchita Vishwakarma (IILM Academy of Higher Learning, Lucknow, India) Source Title: Retail Innovations in Business Models Copyright: © 2025 |Pages: 14 DOI: 10.4018/979-8-3693-7620-1.ch002

Conference Proceedings

Parihar, S. S., & Rai, P. (2020). Social media uses among youths and matured person. In S. K. Sharma, Y. K. Dwivedi, B. Metri, & N. P. Rana (Eds.), Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part II (IFIP Advances in Information and Communication Technology). Springer International Publishing.

Papers Published in Other Peer Reviewed Journals

Gupta, O.J., Singh, K.P., Yadav, S., Darda, P. and Parihar, S.S. (2025), "Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image", Journal of Health Organization and Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHOM-01-2024-0002

Parihar, S. S., & Anand, V. P. (2024). Metaverse intersection with Artificial Intelligence (AI): A qualitative study focusing on building great customer experience. International Journal of Internet Marketing and Advertising.

Parihar, S. S., & Bajpai, P. (2020). Online presence of luxury brands in India and their engagement strategies. Test Engineering and Management, 83, 9622–9628. http://www.testmagzine.biz/index.php/testmagzine/article/view/8959/6820

Parihar, S. S. (2020). A time series analysis of road accidents in Uttar Pradesh, India. Test Engineering and Management, 8, 206-219. http://testmagzine.biz/index.php/testmagzine/article/view/12467/9515

Parihar, S. S., Agrawal, R., & Suman, P. (2021). Determining factors in rural banking adoption: An Indian perspective. Vidyabharati International Interdisciplinary Research Journal, (Special Issue on Engineering Technologies and Management), pp. 131-140.

Awasthi, D., & Parihar, S. S. (2019). Identification of key determinants of customer engagement in social media with reference to tourism industry: An exploratory research. International Journal of Management and Social Sciences, 8(2.4), [Conference Proceeding Special Issue], 41-44.

Parihar, S. S. (2019). Linear modelling of in-store customer experience in an electronic store based on controllable factors. Manthan: Journal of Commerce and Management, 6(1), 60-73. DOI: 10.17492/manthan.v6i1.182681