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Associate Professor - Marketing
CONTACT
Email: shubha.johari@jaipuria.ac.in
Location: Jaipuria Jaipur
Consumer green behaviour
TEACHING AREAS
Marketing Management, Consumer Behaviour, B2B Marketing, CRM
Dr. Shubha Johri, presently Associate Professor in the area of Marketing at Jaipuria Institute of Management, Jaipur is also handling additional responsibilities as Marketing Area Chair and Chair for International Relations. She has done PGDBM (Marketing), MA Economics and Ph.D. She has 23 years of experience from industry and academia. She has worked with reputed organizations like Lupin Labs, Eros International and ICFAI and possesses strong flair for teaching and corporate training. Her area of research is consumer behavior and CRM. She has published and presented papers in the field of consumer buying behavior, retail shoppers buying behavior, rural consumer buying behavior in reputed national and international journals and conferences. Her current area of research is green consumer behavior and sustainable marketing. She has conducted MDPs /Capacity Building Programs for Banking and Retail sector firms in the area of Sales & CRM.
B.Sc , PGDBM (Marketing), M.A ( Economics), Ph.D.
Total: 25 Years
Academics: 20 Years
Industry: 5 Years
Paper titled, The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption is published in Journal of Global Operations and Strategic Sourcing in August, 2023. Journal is Scopus index Q2 category.
Paper titled, Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior is published in Journal of Global Operations and Strategic Sourcing in July, 2023. Journal is Scopus index Q2 category.
Paper titled Consumer Behaviour towards Green Restaurants : Empirical Analysis using Theory of Planned Behaviour is published in Volume 16 Issue 1, July, 2023 of Pacific Business Review (International) ISSN: 0974-438X. The Journal is indexed in Web Science (WOS).
Authored an edited book titled Envisioning India’s future, Growth, Innovation, Sustainability Happiness & Wellbeing published by Bloomsbury Publication.
Paper titled, “Investigation of environmental potentials on supply chain of textile and yarn industry using smart and sustainable life cycle assessment” is published in Management of Environmental Quality: An International Journal in August, 22 issue. The journal is Scopus index Q1 category.
Paper titled “Antecedents of Consumers' Intentions for Green Restaurants in Post Covid Times” is published in Volume 14 Issue 9, March, 2022 of Pacific Business Review (International) ISSN: 0974-438X. The Journal is indexed in Web Science (WOS).
Paper titled “Empirical study on consumers’ characteristics for buying green products: A case of emerging economies” is published in International Journal of Advanced Science and Technology, Vol. 29, no. 7, pp. 12552 - 12564, Jul. 2020., Scopus indexed
Paper titled Retail Shoppers’ Buying Behavior and Experience Evaluation: A study of Reliance Store is published in Jaipuria International Journal of Management Research, Vol. 5, Issue 1,2019
Paper titled, "Role of lifestyle in buying decision process in online retail industry is published in Pranjana Journal of Management Awareness, INMANTEC Vol.21, No. 2, 2018"
Paper titled, Study of the factors affecting buying and consumption behavior of rural consumers is published in the AAYAM Journal of Management, AKGIM Vol. 7, No.2, 2017.
Paper titled, Study of Factors Affecting Shopper’s Attitude towards Grocery Shopping is published in the MAIMS Journal of Management Vol. 11, No.1, April 2016
Johri, S. (2024). Service failures in responsible tourism. Paper presented at Strategis Management Forum 26th Annul Convention at IIM Mumbai, 5-7 December 2024.
Johri, S. ( 2021). Antecedents of consumers’ intentions to pay extra for green restaurants: An empirical study of Rajasthan based restaurants. Paper presented at Strategic Management Forum Annual Conference, December 27-30 , IIM Nagpur.
Johri, S., ( 2021). Understanding attitude of consumer for green restaurants in post covid times. Paper presented at International Management Conference, April 23-24 at IIM Bodh Gaya.
Johri, S., ( 2019). Study of Consumer Intentions for Reducing & Recycling of Products. Paper presented at 5th international conference on Global Business Environment, November 29-23, IMI Bhuvneshwar
Pankaj, P., Vijayvargy, L., Johri, S., & Badhera, U. (Eds.). (2022). Envisioning India’s Future: Growth, Innovation, Sustainability, Happiness & Wellbeing. New Delhi: Bloomsbury Publishing, ISBN: 9789354358067
Case Study titled Savvy – The Way to Success is published in the AAYAM Journal of Management, AKGIM Vol. 11, No.1, 2016.
Invited as session chair in technical session at 2nd international conference at MNIT Jaipur on 21-22 May,2023.
Conducted training program for the official of Central Tibet Administration on sustainable leadership in July 22
Delivered session at Panipat Institute of Engineering & Technology on 1/02/22 on the topic How to Develop a Sales Pitch.
Delivered session in Faculty Development Seminar at MD University Rohtak, on 1/07/2021
Delivered sessions at Delhi Technical University on the topic Business Plan Execution on 10/09/22
