Dr. Shailesh Pandey

Dr. Shailesh Pandey is a distinguished academician and accomplished educator with over 16 years of experience in the fields of marketing, consumer behavior, strategy, retailing, and branding. He holds an MBA from the University of Pune and a Ph.D. in Marketing, and his research has made significant contributions to these areas. His academic leadership includes serving as the Marketing Area Chair at Jaipuria Institute of Management, Indore, where he has played a pivotal role in elevating the institution’s academic standing. He also chaired the institute’s Accreditation and Ranking Committee.

Dr. Pandey’s dedication to teaching excellence has been recognized through numerous best faculty awards based on student feedback. With a strong command of case writing and business case development, Dr. Pandey has published extensively in top-tier outlets, including the Harvard Business Review, Ivey Publishing, Society and Business Review (Emerald), Journal of Information and Optimization Sciences (Taylor & Francis), Emerald Emerging Markets Case Studies, Asian Journal of Management Cases (Sage), ET Cases, and the Case Centre. Among his notable works is the bestselling case study, "Jio & Facebook: Adding Value through an Alliance," published by Ivey Publishing. His publications are indexed in Scopus and Web of Science, reflecting the global impact of his research. He has also contributed to academic literature by authoring chapters in books published by renowned publishers such as Wiley and Himalaya Publishing House.

Dr. Pandey’s contributions extend beyond academia into professional development. He has conducted impactful Faculty Development Programs (FDP) and Management Development Programs (MDP) for industry professionals. His programs include Achieving Customer Excellence for HPCL Dealers Digital Marketing for Managers for senior managers at Aditya Birla Group in 2019, Emotional Intelligence and Sales Negotiations for senior managers at AU Small Finance Bank in 2023, and How to Write a Good Case Study for a reputed publishing house at leading private universities in Pune.

PhD. , MMM, BSc

Academic Experience: 16 Years

Achievements and Awards:

Best Faculty in Teaching Excellence Award for academic year 2023-24 at Jaipuria Institute of Management, PAN Jaipuria (Jaipuria Group of Institutions)

Best Faculty on Course Feedback Award for academic year 2023-24 at Jaipuria Institute of Management, PAN Jaipuria (Jaipuria Group of Institutions)

Best Faculty on Positive Impact Award for academic year 2023-24 at Jaipuria Institute of Management, PAN Jaipuria (Jaipuria Group of Institutions)

Best Faculty in Teaching Excellence Award for academic year 2022-23 at Jaipuria Institute of Management, PAN Jaipuria (Jaipuria Group of Institutions)

Best Faculty mentor Business orientation Program (BOP) for batch 2023-25 at Jaipuria Institute of Management, Indore

 

Research works:

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Jasrotia, S.S., Darda, P., & Pandey, S. (2023). Changing values of millennials and centennials towards responsible consumption and sustainable society. Society and Business Review, 18(2), 244-263. https://doi.org/10.1108/SBR-01-2022-0013

Chaudhary, P., Kiran, P., Kate, N., & Pandey, S. (2022). Experiential tourism - role and application of micro-targeting in enhancing customer experience, engagement and loyalty. Journal of Information and Optimization Sciences, 43(6), 1463-1473. DOI: 10.1080/02522667.2022.2139929

Pandey, Shailesh; Chaudhary, Prashant; and Darda, Pooja (2021) "TOROOTS: Marketing and Promoting the Experiential Travel and Tourism," Management Dynamics: Vol. 21: No. 2, Article 5: 27-41

DOI: https://doi.org/10.57198/2583-4932.1045

 

Case Studies

Cases in Harvard Business Publishing

Salwan, P., & Pandey, S. (2023). Air India: Positioning for success? (Product #7962-HTM-ENG). Quick Case, Harvard Business Review. https://hbsp.harvard.edu/product/7962-HTM-ENG

Salwan, P., Pandey, S., & Narsian, S. (2024). Deliver: The right approach to revenue share (Product #: 8246-HTM-ENG). Quick Case, Harvard Business Review. https://hbsp.harvard.edu/product/8246-HTM-ENG?Ntt=

Salwan, P., Pandey, S., and Narsian, S. (2024). Deliver: The right approach to value creation. Harvard Business Review, January 18, 2024. HBP-8244. https://hbsp.harvard.edu/product/8244-HTM-ENG?Ntt=

 

Cases in Ivey Publishing

Jio & Facebook: Adding Value Through an Alliance Ivey Publishing (9B21M006), also available at Harvard Business Publishing (BESTSELLER), https://hbsp.harvard.edu/product/W21044-PDF-ENG?Ntt=

Frontier Markets: The Expansion Dilemma Ivey Publishing (W34845), also available at Harvard Business Publishing

Nykaa: Time to Redefine Customer Experience Ivey Publishing (W34787) also available at Harvard Business Publishing

TaTa Neu battles user adoption, trust and engagement Ivey Publishing (Accepted for Publication)

Kumar Food Corporation: Product and Market Growth Strategies Ivey Publishing (9B19M140), also available at Harvard Business Publishing

 

Cases in Scopus Indexed Journals and Refereed Journals

Pandey, S. et.al (2024). Google & Jio: Tapping growth opportunities through strategic alliance. Asian Journal of Management Cases (AJMC), DOI: 10.1177/09728201231214890

Salwan, P., & Pandey, S. (2023). International strategic alliance life cycle: Reinvent or exit. *Journal of International Business Education, 18*, 357-370. NeilsonJournals Publishing. https://www.neilsonjournals.com/JIBE/abstractjibe18sipl.html

Pendse, M. K., & Pandey, S. (2023). Nykaa - quench the spark: A spark neglected burns the house! Emerald Emerging Markets Case Studies, 13(4). https://doi.org/10.1108/EEMCS-12-2022-0468

Salwan, P., Pandey, S., & Raviteja, M. S. (2023). Eruvaka: Time to step up in entrepreneurial life cycle. Emerald Emerging Markets Case Studies, 13(4). https://doi.org/10.1108/EEMCS-04-2023-0125

Chaudhary, P., & Pandey, S. (2021). ToRoots explorers: Branding experiential tourism in the digital age, Product code: DM-1-0022; DM-1-0022A. ET Cases. https://www.etcases.com/toroots-explorers-branding-experiential-tourism-in-the-digital-age.html

Darda, P., Pandey, S., & Kapoor, M. (2021). Rebranding of Fair & Lovely to Glow & Lovely: An attempt to redefine beauty. Case-Reference no. 521-0126-1. The Case Centre. https://www.thecasecentre.org/products/view?id=181392