Dr. Santosh Sood

B.E.(Mechanical); PGDM
Adjunct Professor


Email: Santosh.sood@jaipuria.ac.in
Location: Jaipuria Noida

Teaching Areas



After completing my Post Graduate Diploma in Management (PGDM) from IIM Ahmedabad, I joined the advertising profession and spent the next 21 years between 3 agencies – Lintas, Sista’s (later bought over by Saatchi & Saatchi), and Rediffusion DY& R. I achieved the level of Vice President (Northern region) at Sista’s; Executive Vice President at Lintas and the Chief Operating Officer at Rediffusion.

During my career in advertising, I got the opportunity to lead the brand communications strategy development of several brands, which included LG Electronics (India), Idea Cellular, Airtel, Dabur Honey, Amway India, Religare, and Xerox.

Since 2007, I have been advising clients across a wide spectrum of industries on their brand and communication strategies. I have also been involved in various corporate training activities and in coaching top leadership teams in entrepreneurial organizations.

My foray into management education started as a hobby, in parallel to my corporate career, in 1997 and has resulted in my conducting several marketing courses in top management institutes including IMT Ghaziabad, Symbiosis (Bangalore), Fortune Institute of International Business, and ITS Mohan Nagar.

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