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Associate Professor - Marketing
Area Chair - Marketing
CONTACT
Email: ma.sanjeev@jaipuria.ac.in
Location: Jaipuria Indore
Consumer Behaviour, Corporate Communication
TEACHING AREAS
Marketing Management, Consumer Behaviour, Sales & Distribution Management, Services Marketing, International Marketing, Rural Marketing, Strategic Management
Dr. Sanjeev M. A. began his career in frontline sales and advanced to area and regional roles before moving into product management and marketing. With experience across industries including pharmaceuticals, banking, and financial services, he has worked with leading organizations such as Sanofi Aventis, Associated Capsules, and Dena Bank.
After qualifying the UGC-NET in 2003, Dr. Sanjeev transitioned to academics in 2009. He has taught at institutions like the University of Calicut, JIIT Noida, NMIMS Bangalore, SCMS Kochi, and SCMHRD Pune, and is currently associated with the Jaipuria Institute of Management Studies.
His research interests include Consumer Behavior, Sales Force Management, and Corporate Communications. He also has administrative experience in placements, program management, and accreditation. Beyond academics, he is passionate about horology, philately, and writing instruments.
PhD
Total: 32 Years
Academic: 17 Years
Industry: 15 Years
Sanjeev, M.A., & Balyan, Parul. (2014). “Response Order Effects in Online Surveys: An Empirical Investigation”. International Journal of Online Marketing, Vol. 4, No. 2, pp 29-44, doi: 10.4018/ijom.2014040103.
Sanjeev M.A. & Rathore S. (2014). Exploring the Relationship Between Job Stress and Organisational Commitment: A Study of the Indian I.T. Sector, Management Research and Practice, Vol. 6, Issue 4, pp 40-56, url: http://mrp.ase.ro/no64/f3.pdf
Sharma, A., & Sanjeev, M. A. (2012). Can creating Shared Value Supersede Corporate Social Responsibility. (pp. 37-41, Chapter 6). Jaipur, India: International Conference on Creating a Sustainable Business: Managerial Implications and Challenges (ICSBMC-12) - Jaipuria Institute of Management.
Sanjeev, M.A., Sharma, Arun. & Taneja, Mayank. (2015). Buying Behaviour of Scheduled Drugs as OTC Drugs: An Empirical Investigation. Indian Journal of Marketing, Vol 45, N0. 6, pp 21-37, doi: 10.17010/ijom/2015/v45/i6/79931 (Scopus).
Sanjeev, M.A., Abidi, N. and Surya, A.V. (2016) ‘Functionality of turnover intention and management strategies for sales force: an empirical investigation’, Int. J. Management Practice, Vol. 9, No. 1, pp.24–39, doi: https://doi.org/10.1504/IJMP.2016.074888 (Scopus).
M. A. Sanjeev, and Surya, A.V. (2016). Two factor theory of motivation & satisfaction: an empirical verification. Annals of Data Science, Springer, Vol. 3, No. 2, pp 155-173, doi: 10.1007/s40745-016-0077-9 (Scopus).
M. A. Sanjeev. (2017). Measuring Cognitive Job Satisfaction – Job attributes to be included: A Literature review. Prabhandan-Indian Journal of Management, Vol. 10, No.4, pp 19-32, doi: 10.17010/pijom/2017/v10i4/112763 (Scopus).
‘Sanjeev, M.A. (2017), Age and job satisfaction: an empirical investigation among the pharmaceutical sales and marketing professionals in India, International Journal of Human Resources Development and Management, Vol. 3, No. 4, pp. 315-332, doi: https://doi.org/10.1504/IJHRDM.2017.087115 (Scopus).
Sanjeev. M.A. (2017). Impact of Individual and Employment Variable on Job Satisfaction & Turnover Intention among Sales and Marketing Professionals, Procedia Computer Science, 122, pp. 55-62, doi: 10.1016/j.procs.2017.11.341 (Scopus).
Surya, A.V; Sanjeev, M. A & Rahul, Sharma. (2019). Attitudinal Parameters Influencing treatment seeking behaviour during child diarrhea in India. Indian Journal of Public Health Research & Development. Vol 10 (4), pp 163-168, doi: 10.5958/0976-5506.2019.00683.1 (Scopus).
M A Sanjeev; Sehrawat Anil & P K Santosh Kumar. (2019). iPhone as a proxy indicator of adaptive narcissism, Psychology & Marketing. Vol 36, No. 10, pp 895-904, https://doi.org/10.1002/mar.21243 (Scopus/ A)
Santosh Kumar, P.K., Sanjeev, M.A. (2020). Terrorism–Tourism–Economic Growth Nexus in India: An NARDL Evidence. FIIB Business Review. Vol 9, No. 4, pp 300-308, DOI: 10.1177/2319714520965281 (Scopus).
Sanjeev, M.A., Arumugam, Thangaraja., & Santosh Kumar, P.K. (2021). Multidimensional Scale of Perceived Social Support (MSPSS): Validity & Reliability in the Indian Context, International Journal of Management Practice, Vol. 14, No. 4, pp. 472-484, DOI: 10.1504/IJMP.2021.10037845. (Scopus).
Arumugam, Thangaraja., Sanjeev, M.A., Renju. K. Mathai., Boselin, Prabhu., Balamourougane, R., & Jarin, T. (2021). An Empirical Verification of the Proposed Distributor Marketing Intelligence System (DMiS) Model, International Journal of Business Information Systems, DOI: 10.1504/IJBIS.2021.10038860 (Scopus).
Sanjeev, M. A., Pande, N., & Santosh Kumar, P. K. (2021). Role of effective crisis communication by the government in managing the first wave Covid-19 pandemic – A study of Kerala government's success. Journal of Public Affairs. Vol 21, No. 4, e2721. https://doi.org/10.1002/pa.2721 (B/Scopus).
Richa, S., Gupta, S., Sanjeev, M.A. (2021). Comprehending and Measuring Pandemic Induced Stress among Professionals due to Lockdown and Work from Home, Journal of Public Affairs, e2791. https://doi.org/10.1002/pa.2791 (B/Scopus)
M.A., Sanjeev Kazmideh, Shahnaz; Arumugam, Thngaraja, Tripathi, D.K. (2021). Generation Z and intention to use Digital Library: Does Personality Matter? The Electronic Library. Vol 40, No. 1-2, pp 18-37. https://doi.org/10.1108/EL-04-2021-0082 (B/Scopus).
Mathew, Vineetha; Santosh Kumar, P.K.; Sanjeev, M.A. (2022). Financial Well-being and Its Psychological Determinants— An Emerging Country Perspective, FIIB Business Review. https://doi.org/10.1177/23197145221121080. (Scopus)
Gupta, Suneel; Pande, Neerja; Thangaraja, Arumugam; Sanjeev, M.A. (2022). Reputational impact of Covid-19 pandemic management on World Health Organization among Indian public health professionals, Journal of Public Affairs, e2842. https://doi.org/10.1002/pa.2842. (B/Scopus).
Santosh Kumar, P.K.; Sanjeev, M.A. (2022). Examining Price Discovery in the Gold market: Evidence from India. Management Dynamics - Elsevier, Vol 22, No. 1, pp 72-78. DOI: 10.57198/2583-4932.1303.
Arumugam, Thangaraja., Shahul Hameed, S. and Sanjeev, M.A. (2022). Buyer Behaviour Modelling of Rural Online Purchase Intention Using Logistic Regression, International Journal of Management & Enterprise Management. DOI:10.1504/IJMED.2023.10052937 (Scopus)
Srivastava, R. and Sanjeev, M.A. (2023), "Computational Advancements and Application of Bayesian Techniques in Marketing", Misra, R.K., Shrivastava, A. and Sijoria, C. (Ed.) Technology, Management and Business (Advanced Series in Management, Vol. 31), Emerald Publishing Limited, Bingley, pp. 189-200. https://doi.org/10.1108/S1877-636120230000031015
Chaudhary, S., Agrawal, S. and Sanjeev, M.A. (2023). Stem cell banking emerges as a life saver in medical science- A study of parents' knowledge, awareness, and attitudes in India's rural areas, Latin American Journal of Pharmacy, Vol. 42, No. 3, pp-229-237.
P, Sharma., PK Kapur., MA, Sanjeev., G, Singh., M. Anjum. (2023). Assessment of the Factors Affecting Admissions in HEI’s, International Journal of System Assurance Engineering and Management, https://doi.org/10.1007/s13198-023-02219-1.
Srivastava, R., Sanjeev, M.A. and Gupta, S. (2024), "A fuzzy approach to determining antecedents to green cosmetic consumption in India", International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-09-2022-0340
Consultations, Training, & FDPs
IMRB International: Consultant for various social and Industrial research Projects.
MRF Limited: Showroom sales personnel training for New Delhi & Pune showroom franchises.
Jaypee Hotels: Sales personnel training on Product/ Service differentiation & Marketing Strategy.
UPMRC – Training of management trainee recruits on services marketing.
Resource person for FDP on scale development @ VIT-Chennai, September 2022.
Resource person for FDP on knowledge creation and publication – SMS, Lucknow
Editorials & Reviews
Member, Editorial Board, International Conference on Advances in Management and Technology in a Global World, December 2015.
Member, Editorial Board, Information Technology and Quantitative Management, 2017.
Member of Review committee, International Journal of Business and Economics.
Member, Editorial board of Management Dynamics - Elsevier
Other information:
Best Paper award at ITQM, 2017. Proceedings published by Elsevier
Part of corporate training program for Britannia at Narsee Monjee in 2017.
Currently working with Convergent Views on reporting of an EU Perception study.
One of the most downloaded article from The Journal of Public Affairs (Jan-Dec 2021) for the article entitled ‘Role of effective crisis communication by the government in managing the first wave Covid-19 pandemic - A study of Kerala government's success’
