Dr. Romi Sainy

Associate Professor


Email: romi.sainy@jaipuria.ac.in
Location: Jaipuria Indore

Research Areas

Retail Service Quality, Customer Loyalty, Customer Engagement

Teaching Areas



Dr. Romi Sainy possesses over eleven years of work experience in academics and research in the area of marketing, branding and consumer behavior. She has completed her doctorate in retail and is in the process of further expediting the research on a larger universe. She had developed a training manual for teaching effectiveness. Her current research includes working papers on Technology readiness and future of management education to name a few.

She held various academic and administrative positions in premier management schools of the country like ICFAI Business School and Prestige Institute of Management . She has conducted several seminars/workshop for students at Post Graduate levels from topic ranging from self-effectiveness to career choices. She also conduct training programmes and Management Development Programmes for corporate, like BASF- The Chemical Company, LFPL, Power Grid Corporation in the area of service excellence, enhancing sales and marketing function and enhancing self effectiveness. She has several publications to her credit published in referred and refereed journals. Currently she is Assistant Dean (Academics) at Jaipuria Institute of Management, Indore, where she is responsible for the smooth functioning and conduction of the Post graduate programme, she is austerely involved in the process of curriculum development and updation.


Sainy Romi, 2016; A Study of Factors affecting Stock Price Volatility: Perception of Stock Brokers published in Intercontinental Journal of Finance Research Review Vol.4 (1), February 2016.

Sainy Romi, 2010; The Effect of Demographic Variables on Service Quality Dimensions and Customer Loyal published in EB Journal of Management and Research.

Sainy Romi, 2010; The Effect of Service Quality on Customer Loyalty in Retail Outlets published in Vilakshan, XIMB Journal of Management, Vol. VII, Issue-2, Sept. 2010.

Sainy Romi, 2010; A Study of Factors Affecting the Selection of B Schools by Indian Students published in Dristhtikon A Management Journal SCMHRD, Pune, Vol 1, Mar-Sept 2010.

Sainy Romi, 2009; Relationship between Service Quality and Customer Loyalty in Retail Outlets in National Seminar held at LNCT-MER Indore on 10 Oct. 2009.

Sainy Romi, 2008; Globalization and its Impact on Social Safety Net in India in National Conference held at IIM Indore on 11-12 Sept. 2008.

Sainy Romi, 2008; Immutable Steps to Build Global Service Brands in National Seminar held at LNCT-MER Indore on 10-11 Oct. 2008.

Sainy Romi, 2007; Mutual fund: An Investment Avenue in National Seminar titled Current Issues in Management Scenario in Functional Areas- A Global View held at LNCT Indore on September 15, 2007. published in Prodyougiki aur Prabhandan Volume 1.

Sainy Romi, 2007; Globalization as an agent of change: A study of consumption pattern of Indian Consumers in International conference at IBS Ahmedabad on 27- 29 Dec. 2007.

Consumer Need for Uniqueness and Product Innovation in Selection of Mobile Phone” in New Age Marketing : Emerging Realities, Eds. Upinder Dhar, V V Nath, satish K Nair and Prabat Kumar Yadav.

A Study on Customer Relationship Management Practices in Banking Sector with Special Reference to Kotak Mahindra Bank accepted for publication in Synthesis Journal of Management.

Cases in Management, 13/2005 Title: Dilemma of Sharad Oberoi.

Cases in Management, 14/2006 Title: News Update: Designed by the Readers.

Vishesh: A Distintive Diagonostic Centre, Case Methods in Management Education and training- Text and Illustrations vol. 2(2).

Samsonite: Branding Fashionable Luggage, presented at NCSMI at Jaipuria Indore, 30 April 2016

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