Dr.

Dr. Romi Sainy

Professor (Marketing)
Dean -Academics

CONTACT
Email: romi.sainy@jaipuria.ac.in
Location: Jaipuria Indore

RESEARCH AREAS

Retail Service Quality, Customer Loyalty, Customer Engagement

TEACHING AREAS
Retail Marketing, Digital Marketing and Social Media Marketing

Dr. Romi Sainy possesses over seventeen years of work experience in academics, training, and research in the area of marketing, retail, and consumer behavior. She had developed a training manual for teaching effectiveness. She has several publications to her credit published in referred and refereed journals and had participated in several National and International conferences, seminars, and workshops across the country. Her work is published in a reputed refereed journal. She has also published a case book on Digital Marketing Cases from India. Her current research includes working papers on omnichannel retailing and Social Commerce.

She held various academic and administrative positions in premier management schools of the country like ICFAI Business School, Prestige Institute of Management to name a few. She has conducted many seminars/workshops for students at Post Graduate/Ph.D. levels from topics ranging from research methodology, self-effectiveness to career choices.

She also conducts training programs and Management Development Programmes for middle to senior-level employees corporate, like BASF- - The Chemical Company, LFPL, Power Grid Corporation, Narcotics Department (MPCG), NLU Nagur, Tata International Dewas to name a few in the area of the customer relationship, service excellence, enhancing sales and marketing function, Digital Marketing and enhancing self-effectiveness.

She is a recipient of the best paper award at IIM Indore- NASMIE Annual Conference. She also won the best faculty award for teaching quality at the Jaipuria Institute of Management. She is proficient in outcome-based education and processes involved for NBA accreditation, AACSB AICTE documentation, and Rankings. Currently, she is Dean Academics at Jaipuria Institute of Management Indore.

Ph.D, MBA

Google Certified

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Sinha, P., & Sainy, R. (2021). How can Indian small-scale fashion retailers survive COVID-19 disruption? - A brand portfolio optimization perspective. Journal of Retailing and Consumer Services, 62, 102633. https://doi.org/10.1016/j.jretconser.2021.102633

Sainy, R., Sinha, P., & Jha, S. (2022). Ranking E-retailers through SEO tools using PROMETHEE Approach. SCMS Journal of Indian Management, 19(1), 98. https://scms.edu.in/uploads/journal/Journal-_Jan-March.pdf

Sinha, Priyank; Sainy, Romi; and Garg, Chandra Prakash (2024) "On Achieving Strategic Fit for Suvidha Sanitary Napkins distributed under Pradhan Mantri Janaushadhi Program in India," Management Dynamics: Vol. 24: No. 1, Article 5:

DOI: https://doi.org/10.57198/2583-4932.1331

Case Studies

Sainy, R., & Sinha, P. (2021). Edible Treat - Eat up your cutlery [Teaching note]. Reference no. 521-0127-8.  https://www.thecasecentre.org/products/view?id=181530

Dale, P., Sainy, R., & Pandey, S. (2024). Frontier markets: The expansion dilemma. Ivey Case Studies, W34845. https://www.iveypublishing.ca/s/product/frontier-markets-the-expansion-dilemma/01tOF000002bYCrYAM

Edited Books

Nargundkar R. and Sainy R. (2018), Digital marketing cases from India, Notion Press. ISBN 9781644291931

Conference Papers

Sainy, R. (2023). Presented a paper on A novel methodology to optimize policy interventions for rapid G-H2 adoption in a region. 1st International Conference on Economics and Public Policy (ICEP) 30 Sept- 1 Oct, 2023

Paper presented at AIMS- 20 organised by IIMK on An Evidence-based Business Continuity Model for Indian Micro Enterprises from 28-30 Dec. 2022

Sainy, R. (2021). Omnichannel Retailing- Fashion Industry. ACME 2021 organized by A&M University of Texas 17-19 March 2021

Non-Peer Reviewed Journals

Nair, A., & Sainy, R. (2020). Role of age in determining the perception about e-wallets. Unnayan, 12, 45-50. https://unnayan.ipsacademy.org/v12/Paper-5.pdf

 

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