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Professor - Marketing
Area Chair - Marketing
CONTACT
Email: rishi.shukla@jaipuria.ac.in
Location: Jaipuria Jaipur
Consumer Behavior, Neuromarketing, Product Placement,
TEACHING AREAS
Marketing Management, Consumer Behavior, Customer Relationship Management, Marketing Research
Dr. Rishi Prakash Shukla is working as Professor (Marketing) at Jaipuria Institute of Management, Jaipur. He has about 15 years of experience in academics.
With 15 years of comprehensive experience, he has made significant contributions through extensive research and development. Dr. Shukla holds 6 patents and has authored 20 research papers, showcasing his deep expertise in Marketing. His industry journey spans prestigious institutions such as Symbiosis Institute of Business Management, Symbiosis Centre for Management Studies, Chandigarh University and projects at the Indian Institute of Management Ahmedabad.
Dr. Shukla's scholarly interests include cutting-edge technologies, particularly in the field of neuromarketing. He is certified by IBM and SAS in advanced predictive modeling and has authored 5 books on futuristic technologies. Beyond academia, Dr. Shukla is known for his affable nature, passion for travel, and innovative social experiments using technology.
PhD, MBA, B.Com (CA)
Total: 15 Years
Academic: 14 years
Industry: 1 Year
Shukla, R.P. (2023). Quantifying The Dominance Of Artificial Intelligence And Machine Learning: A Bibliometric Analysis Of Last Three Decades. IEEE Xplore (2023), (Indexed In Scopus)
Shukla, R.P. (2023). Predictive Analytics in Marketing using Artificial Intelligence .Lecture Notes in Networks and Systems (2023), (Indexed In Scopus)
Shukla, R.P. (2023 Transfer Learning for Accurate Classification of Breast Cancer in Medical Imaging. Lecture Notes in Computer Science (2023), (Indexed In Scopus)
Shukla, R.P. (2023). An innovative analysis of Leveraging Transfer Learning for Accurate Image Recognition. IEEE Xplore (2023), (Indexed In Scopus)
Shukla, R.P. (2023). An enhanced Active Reinforcement Learning for Autonomous Robotics in Industrial automation. IEEE Xplore (2023), (Indexed In Scopus)
Shukla, R.P. (2023). An innovative analysis of Leveraging Transfer Learning for Accurate Image Recognition IEEE Xplore (2023), (Indexed In Scopus)
Khare, A., Awasthi, G. and Shukla, R.P. (2020), "Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 2, pp. 343-365.https://doi.org/10.1108/APJML-01-2019-0021 (Indexed in ABDC A & Scopus)
Khare, A., Awasthi, G., & Shukla, R. P. (2020). Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers. Asia Pacific Journal of Marketing and Logistics, 32(2), 343-365. https://doi.org/10.1108/APJML-01-2019-0021
Bhandari, R. S., Shukla, R. P., Mukerjee, S., & Gupta, A. (2025). Analysis of young business leaders' conscious attitudes toward sustainability dimensions. International Journal of System Assurance Engineering and Management. https://doi.org/10.1007/s13198-025-02725-4
Joshi, M., Azam, S. M. F., Kampoowale, I., Nivarthi, S., & Shukla, R. P. (2025). Predicting ethical banking behavior among millennials and Gen-Z using theory of planned behaviors. International Journal of Ethics and Systems. https://doi.org/10.1108/IJOES-09-2024-0309
Balaji, D., Londhe, B. R., & Shukla, R. P. (2016). Successful emotional branding campaigns on television in India: An exploration. Indian Journal of Science and Technology, 9(15). https://doi.org/10.17485/ijst/2016/v9i15/92152
Singh, A., Kazi, R., Gorde, S., Shukla, R. P., & Gawande, A. (2025). Exploring the role of environmental education in promoting sustainability mindset: An empirical analysis using forward and hierarchical regression methods. Nature Environment and Pollution Technology, 24(3), Article B4290. https://doi.org/10.46488/NEPT.2025.v24i03.B4290
Kaushal, R., Kalotra, A., & Shukla, R. P. (2025). Technology-driven product placement: Revolutionizing marketing in the Punjabi entertainment service sector. In Transforming the service sector with new technology. IGI Global. https://doi.org/10.4018/979-8-3693-7447-4.ch030
Kohli, S., Kalotra, A., & Shukla, R. P. (2025). Leveraging technology to enhance the webrooming experience in the automotive service sector. In Transforming the service sector with new technology. IGI Global. https://doi.org/10.4018/979-8-3693-7447-4.ch004
Shukla, R. P., Taneja, S., Gundawar, P. S., Jain, R. K., & Shukla, P. (2024). Behaviour examining sensorimotor and affective responses to marketing stimuli through neuropsychology. In Sensible selling through sensory neuromarketing. IGI Global. https://doi.org/10.4018/979-8-3693-4236-7.ch013
