Dr. Richa Misra

Prof. Richa Misra is an accomplished academician with over 21 years of teaching experience in Information Systems, Research Methods, and Decision Science. She holds a Doctorate in Management from Amity University and has made significant contributions to research in Consumer Behavior and Information Systems.

With an impressive publication record of 78 research papers, including 60 Scopus-indexed publications and an h-index of 18, Prof. Misra has been featured in renowned journals such as Elsevier, Emerald, and Taylor & Francis. She has also presented her research and case studies at prestigious international conferences and academic forums.

Beyond academia, Prof. Misra has conducted corporate training programs in leading organizations, specializing in: IT Security, Qualitative & Quantitative Research Methods, Data Analysis & Decision Making, and Quantitative Techniques for HR & Marketing.

As a faculty member at Jaipuria Institute of Management Noida, she continues to shape the future of management education through research, teaching, and industry collaborations.

Ph.D., M.Sc.(IT), PGDITM, B.Sc.

 

Total: 20 Years
Academic: 18
Industry: 2

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Aggarwal, E., Singh, A.B. and Misra, R. (2024). Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands. Journal of Consumer Marketing, ahead-of-print. https://doi.org/10.1108/JCM-05-2023-6058

Misra, R., Mahajan, R., Singh, N., Khorana, S., & Rana, N. P. (2022). Factors impacting behavioural intentions to adopt the electronic marketplace: Findings from small businesses in India. Electronic Markets, 32, 1639–1660. https://doi.org/10.1007/s12525-022-00578-4

Sharma, A., Singh, D., & Misra, R. (2023). The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2023.2215464

Sharma, A., Singh, D., & Misra, R. (2024). Examining resistance of adoption to innovation in emerging markets: A study on electric cars in India. FIIB Business Review, Advance online publication. https://doi.org/10.1177/23197145231223058

Shukla, M., Misra, R., & Gupta, R. (2023). Why do consumers engage in a social media brand community: Investigating the effect of psychological empowerment on commitment and loyalty. Journal of Consumer Marketing, 40(6), 734-747. https://doi.org/10.1108/JCM-05-2022-5370

Shukla, M., Misra, R., Mahajan, R., & Gupta, R. (2023). Applying the SOBC paradigm to reinterpret the online grocery shopping experience for the senior population. Journal of Food Products Marketing, 29(4), 115-137. https://doi.org/10.1080/10454446.2023.2209775

Bhatnagr, P., Rajesh, A., & Misra, R. (2023). Impact of online review and rating on digital banking adoption. Journal of Data Acquisition and Processing, 38(2), 4916-4935. https://sjcjycl.cn/article/view-2023/pdf/02_4916.pdf

Mahajan, R., Gupta, P., & Misra, R. (2022). Employability skills framework: A tripartite approach. Education + Training, 64(3), 360-379. https://doi.org/10.1108/ET-12-2020-0367

Mahajan, R., Kushwaha, P. S., Attri, R., & Misra, R. (2020). Study of attitude of B-School faculty for learning management system implementation: An Indian case study. International Journal of Distance Education Technologies, 18(2), 52–72. https://doi.org/10.4018/IJDET.2020040104

Misra, R., & Srivastava, S. (2021). Enhancing perceived credibility during a pandemic: Exploring factors affecting consumer behavioral intention in an online ordering environment. Journal of Electronic Commerce in Organizations, 19, 40-63. 10.4018/JECO.2021100103

Misra, R., Jain, V., Srivastava, S., & Tewary, T. (2022). Rejuvenating psychological well-being through work staycation: a COR perspective. Tourism Recreation Research. Advance online publication. https://doi.org/10.1080/02508281.2022.2088006

Misra, R., Mahajan, R., & Singh, N. (2020). Understanding factors affecting receptivity towards adopting electronic marketplace: A merchant perspective. e-Service Journal, 12(1), 1-41. https://doi.org/10.2979/eservicej.12.1.01

Misra, R., Mahajan, R., & Srivastava, S. (2024). Cyberbullying perpetration during the Covid-19 pandemic: A study on the relationship between strain, anger, and parental support. Behaviour & Information Technology, 43(2), 353-370. DOI: 10.1080/0144929X.2022.2163692

Misra, R., Singh, S., & Singh, N. (2020). Assessing behavioral patterns for online gaming addiction: A study among Indian youth. International Journal of Cyber Behavior, Psychology and Learning, 10(2), 43–64. https://doi.org/10.4018/IJCBPL.2020040104

Misra, R., Srivastava, S., Mahajan, R., & Thakur, R. (2021). Decision making as a contributor for women empowerment: A study in the Indian context. Journal of Comparative Asian Development, 18, 79-99. 10.4018/JCAD.2021010104

Nagdev, K., Rajesh, A., & Misra, R. (2019). The mediating impact of demonetisation on customer acceptance for IT-enabled banking services. International Journal of Emerging Markets. Advance online publication. https://doi.org/10.1108/IJOEM-05-2018-0263

Richa, M., Nidhi, S., & Chhavi, T. (2021). Selfies, individual traits, and gender: Decoding the relationship. Trends in Psychology, 29, 261–282. https://doi.org/10.1007/s43076-020-00050-2

Saini, A., Rajesh, A., & Misra, R. (2022). Improvement in quality of BI decision-making process through data quality, information quality, BI management and motivation. International Journal of Management and Decision Making, 21(4), 443-463. https://doi.org/10.1504/IJMDM.2022.125933

Sharma, P., Singh, S., & Misra, R. (2020). Wine-related lifestyle segmentation in the context of urban Indian consumers. International Journal of Wine Business Research, 32(4), 503-522. https://doi.org/10.1108/IJWBR-05-2019-0036

Shukla, M., & Misra, R. (2021). Online footwear sales: Drivers and challenges with a perspective of emerging markets. International Journal of E-Business Research, 17, 73-94. 10.4018/IJEBR.2021100105

Shukla, M., Jain, V., & Misra, R. (2022). Factors influencing smartphone based online shopping: An empirical study of young women shoppers. Asia Pacific Journal of Marketing and Logistics, 34(5), 1060-1077. https://doi.org/10.1108/APJML-01-2021-0042

Shukla, M., Misra, R., & Singh, D. (2023). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing and Logistics, 35(2), 249-265. https://doi.org/10.1108/APJML-10-2021-0718

Shukla, M., Sharma, A., Misra, R., & Jain, V. (2021). The antecedents and consequences of brand experience and purchase intention. International Journal of Electronic Business, 16(3), 215-238. https://doi.org/10.1504/IJEB.2021.116586

Singh, N., Misra, R., Singh, S., Rana, N. P., & Khorana, S. (2022). Assessing the factors that influence the adoption of healthcare wearables by the older population using an extended PMT model. Technology in Society, 71, Article 102126. https://doi.org/10.1016/j.techsoc.2022.102126

Singh, S., Jasial, S. S., Misra, R., & Bansal, A. (2023). Online Retail Service Quality: What Matters Most for Customer Satisfaction? FIIB Business Review, Advance online publication. https://doi.org/10.1177/23197145231151736

Singh, S., Misra, R., & Bhatia, S. (2021). A study on organisational image, indirect compensation and job satisfaction in Indian IT industry. International Journal of Business and Globalisation, 29(4), 516-529. https://doi.org/10.1504/IJBG.2021.120086

Srivastava, S., Mendiratta, A., Pankaj, P., Misra, R., & Mendiratta, R. (2022). Happiness at work through spiritual leadership: A self-determination perspective. Employee Relations, 44(4), 972–992. https://doi.org/10.1108/ER-08-2021-0342

Srivastava, S., Misra, R., & Madan, P. (2019). ‘The saviors are also humans’: Understanding the role of quality of work life on job burnout and job satisfaction relationship of Indian doctors. Journal of Health Management, 21(2), 210-229. doi:10.1177/0972063419835099

Srivastava, S., Misra, R., & Tripathi, P. (2022). Coping distress through harvesting resilience among Indian physicians: Role of mediating–moderating variables. Journal of Health Management, 24. 10.1177/09720634221109307

Srivastava, S., Misra, R., Pathak, D., & Sharma, P. (2021). Boosting job satisfaction through emotional intelligence: A study on healthcare professionals. Journal of Health Management, 23(3), 414-424. doi:10.1177/09720634211035213

Misra, R., Mahajan, R., & Singh, N. (2022). Analysis of factors affecting intent to use mobile commerce services in India. International Journal of E-services and Mobile Applications (IJESMA), 14(1), 1-21. http://doi.org/10.4018/ijesma.300268

Joseph, J., Misra, R., & Srivastava, S. (2022). Moderating and mediating impact of compassion and trauma fatigue on burnout satisfaction relationship: A case study of Indian nurses. International Journal of Management Practice, 15(3), 301-323. DOI: 10.1504/IJMP.2022.122612

Misra, R., Mahajan, R., & Singh, N. (2022). Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period. International Journal of Web based Communities, 18(1), 64-86. DOI: 10.1504/IJWBC.2022.122396

Misra, R., Singh, S., & Mahajan, R. (2019). An empirical study on the cellular subscribers churn, selection factors and satisfaction with the services. International Journal of Product Development, 23(2/3), 105-121. DOI: 10.1504/IJPD.2019.099209

Conference Proceedings

Mangal, P., Rajesh, A., & Misra, R. (2020). Big data in climate change research: Opportunities and challenges. In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 321-326). London, UK. doi: 10.1109/ICIEM48762.2020.9160174

Conference Papers

Arora, S., Rajesh, A., & Misra, R. (2022). Application of artificial intelligence in personal finance. 7th Global Leadership Research Conference-2022 (Virtual Mode), Amity Business School, Noida, Uttar Pradesh [16-18 February 2022]

Tomar, A., Rajesh, A., & Misra, R. (2022). Webservices vaccination and quality upbringing. 7th Global Leadership Research Conference-2022 (Virtual Mode), Amity Business School, Noida, Uttar Pradesh [16-18 February 2022]

Misra, R. (2022). Exploring customer power in digital era. 17th SIMSR Global Marketing Conference ‘Redefining Customer Journeys’ (Hybrid Mode), K J Somaiya Institute of Management, Mumbai, Maharashtra [4-5 February 2022]

Achievements and Awards

Understanding factors affecting receptivity towards adopting electronic marketplace a merchant perspective (E-Service Journal-B category)

Selfies, Individual Traits and Gender: Decoding the Relationship (Trends in Psychology-Scopus)

An IoT based model for Trucking transport system using predictive analytics (Scientific Journal of King Faisal University, Scopus)

Decision Making as a Contributor for Women Empowerment: A Study in the Indian Context (Journal of Comparative Asian Development, Scopus)

An Analysis on Consumer Preference of Ayurvedic Products in Indian Market (International Journal of Asian Business and Information Management (IJABIM), Scopus)

The mediating impact of demonetisation on customer acceptance for IT-enabled banking services (International Journal of Emerging Markets, B category) The Saviors Are Also Humans’: Understanding The Role of Quality of Work Life on Job Burnout and Job Satisfaction Relationship of Indian Doctors (Journal of Health Management, Scopus)

An empirical study on the cellular subscribers churn, selection factors and satisfaction with the services (International Journal of Product Development, Scopus)

An empirical investigation of student's motivation towards learning quantitative courses (The International Journal of Management Education, Scopus)

Archiving ERP data to enhance operational effectiveness: the case of Dolphin (International Journal of Information Technology and Management, Scopus)

An analysis of factors affecting growth of organic food: Perception of consumers in Delhi-NCR (B category)

Wine-related lifestyle segmentation in the context of urban Indian consumers (International Journal of Wine Business Research, B category)