Dr. Rajita Chaudhuri

Rajita Chaudhuri is a TedX speaker, a business consultant and coach, and author of award winning books.

A seasoned educational leader and former Dean, with extensive experience in the areas of marketing, branding, advertising and business communication she known for driving innovative courses and significantly impacting student development over a 30 year career. Her passion and aspiration has always been to contribute to the academic growth of MBA students.

An avid speaker, she has spoken at forums like Bangladesh Brand Summit in Dhaka, Ogilvy New York, Nippon Global , Spain etc.

She has been working for the under privileged through her NGO, The Great Indian Dream Foundation. She is currently coaching CXO’s and helping them find purpose through her startup “GXO Leadership’.

PhD , University of Buckingham, London.

Academic: 20 Years

Publications :

Books

2022 - Win Right :The 6C’s of Winning (Publisher : Times Group Books)
2019 -Bollywood Power Brands ( Publisher : Times Group Books)
2017 - Global Power Brands ( Publisher : Planman Media Pvt. Ltd)
2011- Thorns to Competition ( Publisher : Times Group Books)
2005 - Orangutan as your brand ambassador: a guide to advertising. (IIPM Think Tank Publication)

Published Articles

May 2020: Covid and the City : Future of Travel (Publication : Democratic Accent)
March 2017: The Imagination Age ( Publication : The Human Factor)

2010- 2022 Consulting Editor of Daily Indian Media
2010 - 2018 Columnist at 4P’s Business and Marketing magazine , India
Editorial Director at The Human Factor magazine , India
Columnist at Bangladesh Brand Forum , Dhaka, Bangladesh
(All the articles , interviews with corporate leaders ,can be read in her blogpost : Business is Marketing)

Achievements & Awards:

2000 - 2017 was voted the Best Faculty of IIPM and won the award for 17 years in a row
2024 - BCGN an organisation for empowering women awarded her ‘The Shakti Award 2024’
2019 - Elite magazine recognised her as the Woman of the Year
2012 Awarded as a “Woman Achiever’ for her invaluable contribution to the field of eduction and marketing by YEP Trust. ( Young Environmentalists Programme Trust).