Dr. Pooja Darda

Dr. Pooja Darda is an Assistant Professor at Jaipura Institute of Management, Indore, and has over 16 years of experience in the fields of Marketing and Advertising in the Banking and Retail sectors. She lectures throughout the MBA program and offers academic counseling in the areas of advertising management, public relations, marketing, and branding my research interest lies in the broad area of technology adoption and sustainability. I presented a paper titled “Getting Used to Voice Assistants: Examining Drivers and Consequences of AI-enabled Devices” at the 2022 AMA Summer Academic Conference. She has received 3 Best Paper Awards for my papers titled, 1-"Enhancing Service Delivery in Under-Developed Regions using Voice Enabled Interactive Technology "in the 1st APSKI International Conference on Entrepreneurship (APSKI-ICE), 2023, Indonesia.2-“Consumer Trust on Consumer willingness to purchase e-healthcare products on mobile apps: Controlling the effects of Perceived usefulness, Time, & Price"(2022) and3-: Bibliographic review on Greenwashing practices (2022). She presented a paper titled “Getting Used to Voice Assistants: Examining Drivers and Consequences of AI-enabled Devices” at the 2022 AMA Summer Academic Conference.

PhD, MBA, B-Tech

Total Experience - 17 Years

Industry Experience 7 Years

Academic Experience  10 Years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Darda, P., Gupta, O.J., & Yadav, S. (2024). Metamorphosing traditional pedagogy: Examining the transcendent influence of Alexa in catalyzing educational paradigm shifts within rural Indian communities. International Journal of Educational Management. Ahead of print. https://doi.org/10.1108/IJEM-07-2023-0347

Gupta, O. J., Yadav, S., Srivastava, M. K., Darda, P., & Mishra, V. (2023). Understanding the intention to use metaverse in healthcare: Utilizing a mixed-method approach. International Journal of Healthcare Management, ahead-of-print. https://doi.org/10.1080/20479700.2023.2183579

Jasrotia, S.S., Darda, P., & Pandey, S. (2023). Changing values of millennials and centennials towards responsible consumption and sustainable society. Society and Business Review, 18(2), 244-263. https://doi.org/10.1108/SBR-01-2022-0013

Pendse, M.K., Nerlekar, V.S., & Darda, P. (2023). A comprehensive look at Greenwashing from 1996 to 2021: A bibliometric analysis. Journal of Indian Business Research, 15(1), 157-186. https://doi.org/10.1108/JIBR-04-2022-0115

Kapoor, M., & Darda, P. (2022). Happiness and self as social constructs: An interpretative phenomenological analysis of Buddhist practitioners transcendence: Key lessons in resilience. Journal of Resilient Economies, 2(1), 86-95. https://doi.org/10.25120/jre.2.1.2022.3916

Pandey, S., Chaudhary, P., & Darda, P. (2021). TOROOTS: Marketing and promoting the experiential travel and tourism. Management Dynamics, 21(2), Article 5, 27-41. https://doi.org/10.57198/2583-4932.1045

Case Studies

Shankar, S., & Darda, P. (2021). BYJU's & AESL acquisition. Case-Reference no. 321-0316-1. The Case Centre.  https://www.thecasecentre.org/products/view?id=179876

Roy, S., & Darda, P. (2021). A case on GSK merger with HUL. Case-Reference no. 321-0325-1. The Case Centre.  https://www.thecasecentre.org/products/view?id=180133

Upganlawar, T., & Darda, P. (2021). Use of social media: Boon to Nike. Case-Reference no. 521-0099-1. The Case Centre. https://www.thecasecentre.org/products/view?id=179813

Sharma, S., & Darda, P. (2021). The journey from business of ideas to Jio Creative Labs. Case-Reference no. 321-0386-1. The Case Centre. https://www.thecasecentre.org/products/view?id=181352

Darda, P., Pandey, S., & Kapoor, M. (2021). Rebranding of Fair & Lovely to Glow & Lovely: An attempt to redefine beauty. Case-Reference no. 521-0126-1. The Case Centre. https://www.thecasecentre.org/products/view?id=181392

Baraskar, S., & Darda, P. (2022). Facebook's acquisition of Instagram. Case-Reference no. 322-0065-1. The Case Centre. https://www.thecasecentre.org/products/view?id=182933

Authored Books

Darda, P. & Dandge, P. (2022). #Own your story. Notion press Publication, ISBN 979-8-88883-995-9

Conference Proceedings

Darda, P., & Chitnis, R. M. (2019). A review on voice assistant adoption in banking and insurance sector. NASMEI International conference IIM-Indore Summer Marketing information Systems conference. Emerald Group Publishing, ISBN: ISBN: 978-1-78635-428-0

Conference Papers

Darda, P., (2022). Getting used to voice assistants: Examining drivers and consequences of ai enabled devices. American Marketing Association, Summer Academic Conference (Submitted)

Darda, P., (2022). "Happiness" and "Self" as social constructs: An interpretative phenomenological analysis of Buddhist practitioners transcendence: Key lessons in resilience at Centre for International Trade and Business in Asia (CITBA), International Conference on Business, Economics, Management, and Sustainability (BEMAS) 2022, James Cook University, Australia.

Darda, P. (2023). Consumption of voice-controlled virtual assistant technology for the transformation of primary education across India. International Conference Academy for Global Business Advancement.

Darda, P. (2020). Review of voice assistant in various service sector. 4th International Marketing Conference on Marketing, Technology, and Society by IIM Kozhikode, 2020.

Darda, P. (2021). Can postmodernism help in revealing what lies behind and beyond the cultural shift Post COVID? - A thematic analysis of the dilemmas people faced oh as expected during the pandemic. 8th Pan-IIM World Management Conference by IIM Kozhikode, 2021