Dr. Om Jee Gupta

Professor Om Jee Gupta is a faculty in the area of Marketing. He completed his doctorate degree in the area of Marketing from Institute of Management Studies, Banaras Hindu University, Varanasi. He also holds MBA in International Business from Devi Ahilya Vishwavidyalaya, Indore. He has got mixed experience in industry and academia for about 7 years. He has many articles published to his credit in Scopus, web of science and ABDC indexed journals. Prof. Gupta has also edited a book published by Manakin Press. He also has three published patents to his name and three book chapters published by national and international publishers. He has also presented papers in National and international conferences. He has also conducted two workshops on research methodology utilizing M.S. Excel, SPSS, AMOS, R-Studio. Additionally, he was also part of the International Youth Delegation to China 2017 (A joint initiative by Govt. of India and People’s Republic of China).

Ph.D. (BHU), MBA (IB)

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Darda, P., Gupta, O. J., & Yadav, S. (2024). Metamorphosing traditional pedagogy: examining the transcendent influence of Alexa in catalyzing educational paradigm shifts within rural Indian communities. International Journal of Educational Management.  https://doi.org/10.1108/IJEM-07-2023-0347

Gupta, O. J., Yadav, S., Srivastava, M. K., Darda, P., & Mishra, V. (2023). Understanding the intention to use metaverse in healthcare: Utilizing a mixed-method approach. International Journal of Healthcare Management, ahead-of-print. https://doi.org/10.1080/20479700.2023.2183579

Gupta, O. J., & Yadav, S. (2023). Determinants in advancement of teaching and learning in higher education: In special reference to management education. The International Journal of Management Education, 21(2), 100823. 10.1016/j.ijme.2023.100823

Gupta, O. J., Singh, A., & Rai, P. (2019). Asserting factors of consumer purchase intention towards Chinese products on M-Commerce platform. International Journal of Engineering and Advanced Technology (IJEAT), 9(1), 6871. https://www.ijeat.org/wp-content/uploads/papers/v9i1/A2991109119.pdf

Gupta, Om & Singh, Anurag. (2019). Influence of product's price on consumers' willingness to purchase chinese mobile phones: Controlling the effect of product quality & design. Effulgence-A Management Journal. 17. 25.    https://effulgence.rdias.ac.in/user/article_pdf/Article_17_2_3.pdf

Rai, P., & Gupta, O. J. (2019). Measuring the mediating effect of utilitarian motive in the relationship of product quality, product price with consumer purchase intention. International Journal of Recent Technology and Engineering (IJRTE), 8(2S10), 809.    https://www.ijrte.org/wp- content/uploads/papers/v8i2S10/B11480982S1019.pdf

Edited Books

Singh, A., Kumar, R., & Gupta, O. J., (Ed.) (2019). Entrepreneurship today: A case study approach. New Delhi, India: Manakin Press. ISBN:   978-9388342247

Conference Papers

Gupta, O. J. (2023). Factors Influencing customer experience in bancassurance: An investigation using Confirmatory Factor Analysis. 2nd International Conference on Behavioural Finance (ICBF), June 17th, Indian Institute of Information Technology Allahabad, Prayagraj, India

Gupta, O. J. (2020). Management research in private institutions of India: Opportunities and challenges. Conclave on Redefining Management Research in India, Feb 17th, At ICSSR-New Delhi, in Collaboration with IIM Trichy