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Assistant Professor - Marketing
CONTACT
Email: manpreet.kaur1@jaipuria.ac.in
Location: Jaipuria Jaipur
RESEARCH AREAS
Consumer Disposal Behaviour, Consumer Behaviour Analytics
TEACHING AREAS
Consumer Behaviour, Entrepreneurship
Dr. Manpreet Kaur joined as a Marketing faculty member in August 2024. Prior to joining Jaipuria, she worked as an Assistant Professor at School of Management(PG) at MIT World Peace University, Pune and as an Academic Associate at IIM, Bangalore. She has a Ph.D. in Disposal of Pre-owned goods by Consumer from University Business School, Panjab University, Chandigarh, M.Phil in Consumer Brand Preference from Ch. Devi Lal University, Sirsa. Dr. Kaur’s expertise lies in various domains, including Consumer Disposal Behaviour, Consumer Behaviour Analytics, Entrepreneurship. She strives to establish herself as a prominent researcher in her field, with publications in peer-reviewed journals.
Ph.D, M.Phil
"Sale of Second-hand Goods by Consumers: Mediating Role of Satisfaction between Perceived Value and Behavioural Intentions" in The International Review of Retail, Distribution and Consumer Research. DOI - 10.1080/09593969.2024.2393095 (ABDC-B).
“Kaur, M. & Bawa, A. (2018). Disposal of used goods by consumers: An examination of the literature. The Marketing Review, 18(1), 71-95. 10.1362/146934718X152087548 08225”. ISSN No. 1469-347X https://web .p.ebscohost. com/ehost/p dfviewer/pdf viewer?vid=0&sid=6b5a26d2-202b-4f53-b22e-f645d668c19b%40redis (ABDC-C).
Kaur et al. (2023). Ethical Value of Selling Pre-Owned Goods: A Scale Validation. Empirical Economics Letters (Accepted, ABDC-C).
"Clubhouse Unleashed: Harnessing the Power of Voice for Robust Social Networking and Business Growth", in the book titled “Artificial Intelligence Enabled Businesses: Strategies for Future”, Scrivener-Wiley, USA. (Accepted)
“Pre-Owned Merchandise Value Index” developed and published by Dr. Manpreet Kaur and Dr. Reshmi Manna.
“Unveiling the eSports Revolution Among India's Alpha Generation Amidst COVID-19 Through the Intriguing Lens of Usage and Gratification Theory" in Sports Management Review (Submitted, ABDC-A).
“Hyper-Personalized Advertising and Local Business Support: A Case of Cadbury's 'Not Just a Cadbury Ad' Campaign” submitted in Online Information Review (Submitted, ABDC-B).
“Is Disposal an Alternative Mode of Sale Contributing to Sustainability” in Journal of Marketing Management (Submitted, ABDC-A)
“Perceived value of selling used goods: A scale validation,” at NASMEI Summer Marketing-IS Conference, IIM, Indore.
“Moral/ethical value of selling used goods: A scale validation” at International Conference on ‘Volatile Consumer Behaviour and Marketing’, organised by, Lovely Professional University, Punjab.
“The Effect of Advertising and Publicity on Corporate Reputation: Consumer and Non-Consumer Perspective” in International Conference on ‘Global Issues in Management’, UBS, Panjab University, Chandigarh.
