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Associate Professor - Marketing
CONTACT
Email: himanshu.misra@jaipuria.ac.in
Location: Jaipuria Lucknow
RESEARCH AREAS
Technology and its applications in marketing, Consumer decision making, Brand and market behavior, Rural markets
TEACHING AREAS
Brand Management, Store Operations Merchandise and Marketing Management
Dr. Himanshu Misra is a management graduate from Banaras Hindu University and has almost a decade of experience teaching various papers related to marketing functional areas like Brand Management, Services Marketing, Retailing, Rural Marketing, etc.
He has published and presented research papers at various national and international conferences. His doctoral work involved “Investigation of various factors affecting partnering attractiveness in a buyer-seller relationship in rural e-commerce models”.
His interest areas include consultancy leading to brand prominence, success in organized retailing, and rural markets. His interest area includes writing cases for classroom discussions as well.
Presently, Dr. Himanshu Misra is working with Jaipuria Institute of Management as an Associate Professor in Marketing, which is India's amongst Best Management colleges in Lucknow, Uttar Pradesh.
Google Scholar | ORCIDUGC-NET, Ph.D, M.I.B.A (BHU)
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Kumar, S., Mathur, T., & Misra, H. (2023). Innovation as a catalyst for Moonj artisans: A case of Rekhaakriti. Emerald Emerging Markets Case Studies, 13(1). https://doi.org/10.1108/EEMCS-08-2022-0266
Misra, H., & Singh, S. (2020). Empirical mapping of customer’s expectation from organized apparel retail outlets. International Journal of Research in Engineering, Science and Management, 3(5), 1085-1092. https://www.ijresm.com/Vol.3_2020/Vol3_Iss5_May20/IJRESM_V3_I5_288.pdf
Misra, H., Siddiqui, M., & Singh, S. (2021). Choice of management education and proposed model for perceived differences between post graduate diploma in management (PGDM) and Masters in business administration (MBA) in India. Psychology and Education, 58(5), 1717-1728. http://psychologyandeducation.net/pae/index.php/pae/article/view/5583/4796
Srivastava, R., Ranjan, R., & Misra, H. (2022). Bayesian parameter estimation and model selection for gallbladder cancer data of two countries. Journal of Statistics Applications & Probability, 11(1), 251-263. https://doi.org/10.18576/jsap/110119
Conference Papers
Singh, S. & Misra.H, (2021), Sustainability practices in Indian retail vis. a vis International retailers, FORE International Marketing Conference (FIMC) 2021,
Papers Published in Other Peer Reviewed Journals
Misra. H. and Singh. S. (2019). What goes in choosing a B-School: Identification and measurement of crucial factors. Journal of Research Innovation and Management Science, 5(2).
Mishra, H., & Singh, S. (2020). Application of brand funnel on organized apparel retailers in Lucknow and proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management - Jidnyasa, 12(1), 29-43. https://www.i-scholar.in/index.php/JIDNYASA/article/view/205366
Misra. H. and Singh. S. (2019). What students want: Exploring factors affecting decision making for choosing a B-School. Journal of Applied Management - Jidnyasa, 11(2), 31-48. https://simsjam.net/index.php/Jidnyasa/article/view/155089/107409
Misra. H., (2020). The ant and termite Story. Journal of Applied Management - Jidnyasa, 12(2), 67-70. https://simsjam.net/index.php/Jidnyasa/article/view/156904/108421
Misra. H. and Singh. S. (2020). The illiterate marketing genius. Journal of Applied Management - Jidnyasa, 12(2), 61-66. https://simsjam.net/index.php/Jidnyasa/article/view/156903/108420
