Dr. Deepak Halan

Dr. Deepak Halan is working as Professor and Area Chair (Marketing) at Jaipuria Institute of Management, Noida. He, brings more than 30 years of experience in teaching, marketing research, sales, and below-the-line activities.

Dr. Halan‘s 17 years of industry experience spans across firms like IMG/TWI (world's largest sports and entertainment group), HCL Infosystems (India's premier IT company) and IDC India (a global provider of market intelligence & advisory services) amongst others. His last industry job was as Group Business Director with IMRB (part of the KANTAR Group that provides research expertise in over a hundred countries worldwide).

PhD (Management), PGDM (Marketing), B.TechHe has published 17 research papers and 1 case study in reputed peer-reviewed refereed international and national journals such as the International Journal of Retail & Distribution Management (ranked ABDC A) and Journal of International Consumer Marketing (ABDC-B). Dr. Halan has contributed 8 book chapters in reference/textbooks and has researched and published several articles on diverse marketing topics in reputed newspapers & magazines such as Business Standard, Economic Times, Business World, Indian Management amongst others.

He, has also spoken at industry forums such as Mobile VAS Growth Markets (Dubai, 2009), chaired the 3G Summit (New Delhi, 2010), and presented research papers at 3 International and 4 National conferences. Dr. Halan has also conducted workshops at well-known institutes such as IIM Indore, IIFT, and NIFT. He successfully conducted a Faculty Development Program (FDP) on demystifying the grounded theory method in 2024 and 2025, which was very well received, both internally (within Jaipuria) and externally.

Google Scholar

PhD (Management), PGDM (Marketing), B.Tech

Total Experience: 30 Years
Academic: 13 Years
Industry: 17 Years

Research work

Rajput, A., Halan, D. and Srivastava, V. (2025), "Influence of consumption values on consumer attitude towards sustainable apparel purchase intention: evidence from the Indian apparel market", Research Journal of Textile and Apparel (Scopus, Q2), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/RJTA-06-2024-0090

Halan, D. (2024), "Post-crises capability development - the silver lining: learning from e-tailers' adaptation to greater protection needs", Development and Learning in Organizations (ABDC - C), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DLO-04-2024-0097

Halan, D., Kumar, A., Thaichon, P, (2024), "Continuous purchase intention of organic personal care products: evidence from India" has been accepted for publication in Journal of International Consumer Marketing (ABDC-B).

Singh, E. P., Doval, J., & Halan, D. (2023). Zerial Education. Emerald Emerging Markets Case Studies (Scopus indexed), 13(3), 1-13. https://www.emerald.com/insight/content/doi/10.1108/EEMCS-05-2023-0175/full/html

Halan, D. and Singh, E.P. (2023), "Enemies to frenemies: coopetition between online and offline retailers amidst crises", International Journal of Retail & Distribution Management (ABDC - A), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-06-2022-0208

Halan, D., 2021. E-tailers adaptation during early stages of "social distancing causing crises": an exploratory study. International Journal of Retail & Distribution Management (ABDC - A), 49(11), pp.1554-1570. https://doi.org/10.1108/IJRDM-11-2020-0475

Halan, D., 2023. Social distancing causing crises: learning from workforce adaptation by e-tailers. Development and Learning in Organizations: An International Journal (ABDC - C), 37(4), pp.14-17. https://doi.org/10.1108/DLO-07-2022-0117

Paper titled 'A Critical Analyses of Wal-Mart's Unsuccessful Expansion into Three Asian Countries' published in International Journal of Business and Globalisation (Scopus indexed) (abstract available at: https://www.inderscienceonline.com/doi/10.1504/IJBG.2021.117407)

Paper titled "Antecedents of Online Shopping Behavioural Intention in Asia's Second Largest Economy" - in Volume 13 Issue 3, Sept., 2020 of Pacific Business Review International - an International Refereed Journal included in Web of Science Collection and indexed in the Emerging Sources Citation Index (ESCI) by Thomson Reuters. (ISSN 0974 438X). http://www.pbr.co.in/2020/2020_month/September/1.pdf

"No Easy Day for FDI in Multi-Brand Retail" -volume 6 issue 6 (Dec., 2013),Pacific Business Review International - an International Refereed Journal included in Web of Science Collection and indexed in the Emerging Sources Citation Index (ESCI) by Thomson Reuters. (ISSN 0974 438X).http://www.pbr.co.in/2013/2013_month/Dec/9.pdf

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Halan, D., & Singh, E. P. (2023). Enemies to frenemies: Coopetition between online and offline retailers amidst crises. International Journal of Retail & Distribution Management, 51(4), 425-443. https://doi.org/10.1108/IJRDM-06-2022-0208

Halan, D. (2020). Antecedents of online shopping behavioural intention in Asia's second largest economy. Pacific Business Review International, 13(3), 1–20. http://www.pbr.co.in/2020/September1.aspx

Halan, D. (2021). A critical analysis of Walmart's expansion into three Asian countries. International Journal of Business and Globalisation, 29(1), 99–115. https://doi.org/10.1504/IJBG.2021.117407

Halan, D. (2021). E-tailers adaptation during early stages of “social distancing causing crises”: An exploratory study. International Journal of Retail & Distribution Management, 49(11), 1554–1570. https://doi.org/10.1108/IJRDM-11-2020-0475

Halan, D. (2023). Social distancing causing crises: Learning from workforce adaptation by e-tailers. Development and Learning in Organizations, 37(4), 14–17. https://doi.org/10.1108/DLO-07-2022-0117

Achievements and Awards

Teaching Excellence Award in 2024 and 2025

Our paper ""Influence of branding attributes on consumers' brand attitude towards sustainable apparel"" won the best paper award for the virtual track, 'Entrepreneurship and consumer behavior' at SEEDS, Dubai, Dec 2024"

Case Studies
Singh, E. P., Doval, J., & Halan, D. (2023). Zerial Education. Emerald Emerging Markets Case Studies (indexed in Scopus), 13(3), 1-13. https://www.emerald.com/insight/content/doi/10.1108/EEMCS-05-2023-0175/full/html

Book Chapters

Halan, D. (2021). Leveraging on demographics insights of online shoppers for netpreneurs. In Chhabra, M., Hassan, R. and Shamim, A. (eds.), Entrepreneurship and Big Data: The Digital Revolution. CRC Press.

Newspapers Articles

Article titled ‘Coopetition between online and brick-and-mortar retailers’ in ETRetail.com - An initiative of The Economic Times dt 5th Aug 2022  https://retail.economictimes.indiatimes.com/re-tales/coopetition-between-online-and-brick-and-mortar-retailers/5275

Lessons for brick-and-mortar retailers impacted by epidemics and pandemics’ in ETRetail.com - An initiative of The Economic Times dt 23rd Feb 2021 https://retail.economictimes.indiatimes.com/re-tales/author/876/dr-deepak-halan

Impact of COVID-19 on online shopping in India’ in ETRetail.com - An initiative of The Economic Times dt 25th March 2020 https://retail.economictimes.indiatimes.com/re-tales/author/876/deepak-halan

Kashmir's call to foreign and domestic investment in food retail’ in ETRetail.com - An initiative of The Economic Times dt 26thAug 2019. https://retail.economictimes.indiatimes.com/re-tales/kashmir-s-call-to-foreign-and-domestic-investment-in-food-retail/3740

Others

Contributed 9 book chapters in reference/textbooks.

Currently guiding a PhD scholar and taught MM course to pan Jaipuria FPM (Batch 2022)