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Professor
Area Chair/Dean Academics
CONTACT
Email: daneshwar.sharma@jaipuria.ac.in
Location: Jaipuria Jaipur
Business and professional communication, Art Therapy, Communication, Brand Communication, Leadership, Language Teaching, Literature in life, Sacred Texts, and Gender Studies
TEACHING AREAS
Business Communication
Dr. Daneshwar Sharma is Dean (Academic) and Professor of Business Communication at Jaipuria Institute of Management, Jaipur. With over 18 years of academic and professional experience, he has served in leadership roles such as Dean (Student Affairs) and Area Chair for Business Communication.
He has also taught internationally as Assistant Professor at Fiji National University, where he trained pre-service and in-service teachers and supervised postgraduate research scholars. Dr. Sharma is Associate Editor of Business and Professional Communication Quarterly (Routledge–SAGE) and serves on the editorial board of the Journal of Poetry Therapy (Taylor & Francis–SAGE).
His research contributions include numerous publications in SCOPUS and ABDC-listed journals, focusing on marketing communication, social media, poetry therapy, and business communication. In addition to academia, he has conducted over 50 Management Development Programs for banks and senior business leaders, and promotes thought leadership through his YouTube platform JaipuriaTalks.
B.Ed., M.A., Ph.D. (English Literature)
Total: 15 Years
Academics: 15 Years
Instagram as an avenue for social window-shopping: How do Reels create views and online engagement for hedonic and utilitarian products , in Journal of Marketing Communications, 2025 (ABDC- B, SCOPUS- Q1, WOS), DOI: https://www.tandfonline.com/doi/full/10.1080/13527266.2025.2522376 (Single Author)
Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding. Business and Professional Communication Quarterly, 0(0). (ABDC – C category and SCOPUS indexed, Q2, WOS), 28 May 2025 https://doi.org/10.1177/23294906251336712 (Co-author, first author)
Memes Matter: Effect of Meme Content Dimensions on Brand Continuance Intention. Journal of Promotion Management, 31(2), 298–336. https://doi.org/10.1080/10496491.2025.2463547 (ABDC-B, SCOPUS Q2, WOS) (Co-authored)
Teaching Social Media Content Creation Through a Client-Based Project. Business and Professional Communication Quarterly, 0(0). (ABDC – C category and SCOPUS indexed, Q2, WOS), (First author) 2025https://doi.org/10.1177/23294906251313501
A Decade of Business and Professional Communication Quarterly: A PRISMA Guided Systematic Review, Business and Professional Communication Quarterly, (ABDC – C category and SCOPUS indexed, Q2, WOS), 2024 https://doi.org/10.1177/23294906241299589 (Co-author, first author)
Teaching Professional Use of Social Networking Sites Through a Hypothetical Case Study, Business and Professional Communication Quarterly, Volume 87, Issue 4, (ABDC – C category and SCOPUS indexed, Q2, WOS), 2024,https://doi.org/10.1177/23294906241286138
How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram in Cogent Business and Management (SCOPUS-BMA-Q2, WOS), Volume 11, Issue, 1, 2024, https://doi.org/10.1080/23311975.2024.2366001 (Co-author)
Critical Thinking and Problem-Solving in the Age of ChatGPT: Experiential-Bibliotherapy-Blogging Project Business and Professional Communication Quarterly, (ABDC – C category and SCOPUS indexed, Q2, WOS), 2024, https://doi.org/10.1177/23294906241254780
Pedagogical Impact of Text-Generative AI and ChatGPT on Business Communication Business and Professional Communication Quarterly, (ABDC – C category and SCOPUS indexed, Q2, WOS), 2024, https://doi.org/10.1177/23294906241249113 Co-authored as first author
How not who: Message strategies adopted by celebrities v/s social media influencers, in Journal of Marketing Communications, 2023 (ABDC- B, SCOPUS- Q1, WOS), DOI: https://www.tandfonline.com/doi/abs/10.1080/13527266.2023.2220326 (Single Author)
Corporate Nirvana: The Buddhist way to social sustainability and business innovation in Business Strategy and The Environment, 2023 (ABDC “A” Rated| CABS “3” Rated| Scopus/WoS Indexed), DOI: https://doi.org/10.1002/bse.3417, Co-authored as first author.
Poetry writing as a hope-building tool during the COVID-19 pandemic in Journal of Poetry Therapy, (SCOPUS (Q3), WOS indexed), March 2023 https://doi.org/10.1080/08893675.2023.2188769. (Single Author)
Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses. Business and Professional Communication Quarterly (ABDC – C and SCOPUS (Q2), WOS indexed), 2023 0(0). https://doi.org/10.1177/23294906221143344 (Single Author)
Panic-gogy in the COVID-19 pandemic: developing online teaching self-efficacy by management faculty in International Journal of Management in Education (SCOPUS indexed, Q3, WOS), 2022 Vol.16 No.6, pp.613 - 635 10.1504/IJMIE.2022.10050055 Co-authored as first author.
Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on YouTube in Business and Professional Communication Quarterly, 2022 (ABDC – C and SCOPUS (Q2), WOS indexed), 10.1177/23294906221133066. (Single Author)
Making meaningful connections and learning workplace-like business writing through LinkedIn and blogging in Business and Professional Communication Quarterly (ABDC – C and SCOPUS (Q2), WOS indexed), Sept 2022, 10.1177/23294906221109188. (Single Author)
Using developmental bibliotherapy design to improve self-management skills of post-graduate students in Journal of Poetry Therapy, (SCOPUS -Q3, WOS indexed), August 2022, https://doi.org/10.1080/08893675.2022.2115696. (Single Author)
Impact of COVID-19 on TV Advertisements: Informational, Transformational & Narrative Analyses of Post-COVID-19 TV Advertisements In Journal of Marketing Communication, 2022 (ABDC – B category and SCOPUS indexed, Q2, WOS) http://dx.doi.org/10.1080/13527266.2022.2098518. (Co-authored as first author.
Aesthetics, Emotions, and the Use of Online Education Apps Post-COVID-19 Pandemic in Sage Open, (SCOPUS, Q1, WOS) (First Author), April-June 2022, 12(2), https://doi.org/10.1177/21582440221093047
Co-authored as first author.
Teaching professional use of social media through a Service-Learning business communication project in Business and Professional Communication Quarterly, February 2022, (ABDC – C and SCOPUS (Q2), WOS indexed), https://doi.org/10.1177/23294906221074687. (Single Author)
The Political leader's motivating language use and his perceived effectiveness: The case of Narendra Modi's Mann Ki Baat in Asian Politics and Policy, (SCOPUS, Q3, WOS indexed), Nov 2021, https://doi.org/10.1111/aspp.12613 Co-authored as first author.
Reading and re-writing poetry on life to survive COVID-19 pandemic in Journal of Poetry Therapy, (SCOPUS (Q3), WOS indexed), 34, 2 (June 2021), https://doi.org/10.1080/08893675.2021.1899631. (Single Author)
A Business Communication Assessment Tool Based on Workplace Assessment Processes and Service-Learning in Business and Professional Communication Quarterly, (ABDC – C and SCOPUS (Q2), WOS indexed), 2021, DOI: 10.1177/2329490621997902. (Single Author)
Writing Poems: A Waste of Time or a Savior of Life – An Autoethnographic Exploration in Journal of Poetry Therapy, (SCOPUS (Q3), WOS indexed), 33(3), 164-178, (Sept. 2020). 10.1080/08893675.2020.1776967. (Single Author)
Being alive with poetry: sustaining the self by writing poetry in Journal of Poetry Therapy, (SCOPUS (Q3), WOS indexed), 2019, 32:1, 22-36, https://doi.org/10.1080/08893675.2019.1548728. (Single Author)
Subramani's Fiji Maa: A book of thousand readings in Transnational Literature, Volume 11, Number 1, December 2018, a peer-reviewed journal of Flinders University https://dspace.flinders.edu.au/xmlui/bitstream/handle/2328/38758/Sharma_Fiji_MAA.pdf?sequence=1&isAllowed=y. (Single Author)
Teaching and Learning in 21 Century, Newspaper article (Times of India, Rajasthan Edition), 1 Jan 2021. Co-authored as first author.
Women in school leadership in the islands of Fiji in Literary Endeavour (ISSN 0976-299X) Vol: IX, Issue: 2 (April 2018), pp. 16 – 24 http://literaryendeavour.org/files/j7j0xrqyofr0hov4gznl/April%202018.pdf. (Single Author)
Teachers as Readers: Reading Habit and Attitude of Pre-service Teachers in Fiji National University (Co-Authored) in Journal of Advance Management Research, ISSN: 2393-9664, Vol.06 Issue-04, (April 2018), pp. 67 – 83. https://www.jamrpublication.com/uploads/72/5450_pdf.pdf. Co-authored as first author.
Bridging the generational gap: Lessons from a classroom for cubicles in Melage 2018, Annual HR Magazine of SJMSOM, IIT Bombay. Page 31 – 33.
Life lessons from Dangal in Fiji Times, 15 January 2017, page 31. http://www.fijitimes.com/story.aspx?id=385514
Films in our schools in Fiji Times, 06 January 2017, page 12. http://www.fijitimes.com/story.aspx?id=384492
Best Faculty Pan Jaipuria for Maximum Number of Courses Taught, 2019 at Pan Jaipuria FDP – Bangkok, Thailand
Best Faculty Pan Jaipuria for Overall Positive Impact 2018, at Pan Jaipuria FDP – Goa
Conferred on Significant Contribution Award 04 times by Poornima Group of Colleges
100 plus MDP sessions
Participated in Bibliometric Analysis e-workshop by Jaipuria Institute of Management, Jaipur on 13 – 14 May 2021
Participated in Teaching with Cases workshop by Prof VG Narayanan, Professor, Harvard Business School, on 7 – 8 Feb 2020 at Jaipuria Institute of Management, Noida
Presented a paper, ‘Using Teaching Philosophy Statement for Management Education Reform’ at the 19th Global Conference on Flexible Systems Management (GLOFIT19) at DoMS, IIT Roorkee, on 6 – 8 December 2019
Participated in “Faculty Development Program - Innovative Approaches in Management Teaching” by Jaipuria Institute of Management, Lucknow on 9 - 12 September 2017
Women in School Leadership in the Islands of Fiji’ in 2015 International Education Conference in Las Vegas, USA on 10 – 15 October 2015 (Won the Best Paper of the Session Award)
‘Quality Education for Peace and Prosperity in Future’ in Quality Education Beyond 2015, Fiji Teachers Union: 85th Annual Conference in Nasinu, Fiji on 28 April 2015 (Published in the Proceedings of the conference)
‘Adult Learning Principles in Developing Language Competency of Engineering Undergraduates’ in 9th International and 49th Annual ELTAI Conference in Vivekananda Global University, Jaipur, India on 21 – 23 August 2014
‘Soft Skills Training: Content Development for Undergraduate Students’ in Empowering the English Language Classroom, International Conference at MNIT, Jaipur on 18 January 2013 (Published in the Proceedings of the conference)
‘Soft Skills: A Medium to Enrich Language Teaching’ (co-authored) in Communication Purposes of English Language Teaching in Indian Perspective, A UGC sponsored National Seminar by Govt. V.S.P.A Sanskrit College, Kota, on 21 September 2012
Participated in ‘the Regional Convention on Developing People for Organizational Excellence” by ISTD-Jaipur Chapter on 28 September 2013 at JK Laxmipat University, Jaipur
‘Campus Connect Soft Skills Deep Dive Faculty Enablement Program’ at Infosys, Chandigarh from 9 October to 11 October 2012
‘Education Excellence Program for School Leadership’ by CII & Institute of Quality on 3 – 4 April 2012 at Poornima Group of Colleges by A. Senthil Kumaran
Attended II International Conference on ‘Embracing Glocal English’ organised by English Language Teachers’ of India (ELT@I), Rajasthan: Jaipur Chapter held on 4 – 5 November 2011 at Vivekanand Institute of Technology, Jaipur
Attended a day workshop on ‘The Importance of Using the Language in-between when Teaching ESL’ by ELT@I Rajasthan on 29 September 2010
Faculty Development Program at Poornima Group of Colleges, Jaipur, from 3 July to 31 July 2010
Co-edited a book ‘Crafting leaders through Contextualizing Learning: Insights from Jaipuria’s Leadership lab’ by Bloomsbury Publication (2025) ISBN: 9369523766. https://www.bloomsbury.com/in/crafting-leaders-through-contextualizing-learning-9789369523764/
Co-edited a book ‘‘Viksit Bharat: Idea of India as a Developed Country by Bloomsbury Publication (2025) ISBN: 9789361317255 https://www.bloomsbury.com/in/viksit-bharat-9789361317255/
Book Chapter ‘The idea of India as a Developed Nation: Cultivating an entrepreneurial mindset’ in the edited book ‘‘Viksit Bharat: Idea of India as a Developed Country by Bloomsbury Publication (2025) ISBN: 9789361317255https://www.bloomsbury.com/in/viksit-bharat-9789361317255/ pp. 122-134.
Co-edited a book ‘‘India Ascending: the Rise of a Global Player’ by Bloomsbury Publication (2024) ISBN: 9789356407404
https://www.bloomsbury.com/in/india-ascending-9789356407404/
Book Chapter ‘India Rising: Navigating the Global Landscape in the 21st Century’ book chapter in the edited book ‘India Ascending: the Rise of a Global Player’ by Bloomsbury Publication (2024) ISBN: 9789356407404
‘Bali ke bakre’ short story in Fiji Hindi in edited Short Story Collection in Fiji Hindi, Koi Kissa Batav (Tell a story), editor: Praveen Chandra, Australia. Fiji: University of the South Pacific Press 2018. ISBN: 9789820109780 9820109787
‘The Art of Doing Business with Gen YO!’ book chapter in Marketing to the Millennial - Rise of Gen YO! Edited by Dr Swati Soni and Dr Vandana Sharma, Bloomsbury Publishing, New Delhi, 2018. ISBN: 9789386826862
Books and Films: Companions in Classrooms – a teaching resource with lesson plans, teaching guide, and essays on film adaptations. Published in 2017 by Fiji Institute of Applied Studies with publication and research grant ($7000) by Ministry of Culture, Government of India. isbn: 978-982-301-042-7
‘Cross-cultural Influences: The Poetry of Nissim Ezekiel & AK Ramanujan’ Book published by Deutschland: Lambert Academic Publishing in 2015. ISBN: 978-3659793028
‘Discomfort vis-à-vis Peace: Reading Ezekiel and Ramanujan’ article published in the book Wavelengths of Accord, edited by M.R. Khatri and Divya Joshi, Bodhi Prakashan, Jaipur, 2013, ISBN:978-93-82452-40-9.
