Dr. Atul Shiva

Dr. Atul Shiva is presently working as Assistant Professor of Management in Jaipuria Institute of Management, Noida, Uttar Pradesh. He did his PhD on social media and investor behavior in the domain of Behavioural Finance from Punjabi University, Patiala. His area of specialization is Behavioural Finance and Business Analytics and has teaching experience of 18 years. He is a certified trainer in SmartPLS Software from Northern Institute of Technology, Technical University of Hamburg (TUHH), Germany. His leading Scopus publications are in National and International Journals like Marketing Intelligence and Planning, Benchmarking: An International Journal, Journal of Financial Services Marketing, Qualitative Research in Financial Markets, Qualitative Research in Organizations and Management, Journal of Management Development and many others are in process of publication. He has conducted research methodology workshops on PLS – SEM in SmartPLS Software in Guru Nanak Dev University, Amritsar, Punjabi University, Patiala, Amity University (Noida, Chhattisgarh, Kolkatta and Gwalior Campus), University of Jammu, University of Burdwan, Kolkatta, Kurukshetra University, Guru Jambheshwar University, Hisar, IMS Ghaziabad and many other reputed institutions of India. All these workshops were duly sponsored by the developers of SmartPLS from Germany. Presently, more than 85 national and international webinars on SmartPLS SEM were conducted in online mode on Blackboard, Microsoft Teams and Zoom platforms across India, Dubai, Nepal, Saudi Arabia, Oman, Thailand and Philippines. He acted as guest editor of Journal of Content, Community and Community of Amity University, Gwalior for the year 2020 (June and December Issue). The journal is indexed in Scopus. For the June 2023 issue, he is assigned as guest editor for the same journal.

M.Com., Ph.D.

Experience: 18 years
Academic: 18 years

Papers Published in Peer-Reviewed Journals (ABDC, SCOPUS, and WoS)

Masroor, Z., & Shiva, A. (2024). Trouble in paradise: Examining the unholy relationship between mental imagery and perceived terror. Asia Pacific Journal of Tourism Research. https://doi.org/10.1080/10941665.2024.2317381

Khatri, P., Duggal, H. K., Lim, W. M., Thomas, A., & Shiva, A. (2024). Student well-being in higher education: Scale development and validation with implications for management education. International Journal of Management Education, 22(1), 100933. https://doi.org/10.1016/j.ijme.2024.100933

Masroor, Z., & Shiva, A. (2024). Too crowded to fall in love? The destination image trident versus social crowding. Asia Pacific Journal of Tourism Research, 29(1), 65-78. https://doi.org/10.1080/10941665.2024.2308849

Yadav, R., Shiva, A., & Narula, S. (2024). Exploring private university attractiveness from students’ perspective to ensure sustainable institutes: An empirical investigation from Indian perspective. Asia-Pacific Journal of Business Administration, 16(1), 170-203. https://doi.org/10.1108/APJBA-04-2021-0165

Nair, P. S., & Shiva, A. (2023). Specifying and validating overconfidence bias among retail investors: A formative index. Managerial Finance. Advance online publication. https://doi.org/10.1108/MF-04-2023-0237

Duggal, H. K., Lim, W. M., Khatri, P., Thomas, A., & Shiva, A. (2023). The state of the art on self-perceived employability. Global Business and Organizational Excellence. Advance online publication, 1–22. https://doi.org/10.1002/joe.22245

Nair, P. S., Shiva, A., Yadav, N., & Tandon, P. (2023). Determinants of mobile apps adoption by retail investors for online trading in emerging financial markets. Benchmarking: An International Journal, 30(5), 1623-1648. https://doi.org/10.1108/BIJ-01-2022-0019

Shiva, A., Kushwaha, B. P., & Rishi, B. (2023). A model validation of robo-advisers for stock investment. Borsa Istanbul Review, 23(6), 1458-1473. https://doi.org/10.1016/j.bir.2023.09.005

Agnihotri, S., Shiva, A., & Khan, F. N. (2023). Investigating forms of graduate capital and their relationship to perceived employability: An application of PLS predict and IPMA. Higher Education, Skills and Work-Based Learning, 13(1), 179-197. https://doi.org/10.1108/HESWBL-07-2022-0146

Nair, P. S., & Shiva, A. (2023). Do social media interaction drive behavioral bias and trading tendencies of retail investors? A moderated mediation approach. Journal of Content, Community & Communication – Amity School of Communication, 17(9), 143-154. https://doi.org/10.31620/JCCC.09.23/12

Kushwaha, B. P., Shiva, A., & Tyagi, V. (2023). How investors’ financial well-being influences enterprises and individual’s psychological fitness? Moderating role of experience under uncertainty. Sustainability, 15(2), 1699. https://doi.org/10.3390/su15021699

Masroor, Z., & Shiva, A. (2023). The socio-technical road to tourism recovery in the post-pandemic world. Journal of Quality Assurance in Hospitality & Tourism. https://doi.org/10.1080/1528008X.2023.2181278

Maan, A. K., & Shiva, A. (2023). Mapping social media in the theoretical field of behavioural finance: a bibliographic analysis. International Journal of Electronic Finance, 12(1), 18-35. https://doi.org/10.1504/IJEF.2023.10049096

Shiva, A., Arora, N., & Rishi, B. (2022). Do celebrity endorsements influence stock investment intentions?. Marketing Intelligence & Planning, 40(6), 804-819. https://doi.org/10.1108/MIP-01-2022-0040

Rishi, B., Mallick, D., & Shiva, A. (2022). Examining the dynamics leading towards credit card usage attitude: An empirical investigation using importance performance map analysis. Journal of Financial Services Marketing, 1-18. https://doi.org/10.1057/s41264-022-00181-w

Chauhan, S., Banerjee, R., Chakraborty, C., Mittal, M., Shiva, A., & Ravi, V. (2021). A self-congruence and impulse buying effect on user’s shopping behaviour over social networking sites: An empirical study. International Journal of Pervasive Computing and Communications, 17(4), 404-425. https://doi.org/10.1108/IJPCC-01-2021-0013

Kushwaha, B. P., Tyagi, V., & Shiva, A. (2021). Investigating the role of reinforcement and environmental factors in balancing the state of apprehension: Evidence from India. World Review of Entrepreneurship, Management and Sustainable Development, 17(2/3), 142-160. https://doi.org/10.1504/WREMSD.2021.114428

Pratibha, Shiva, A., & Arora, R. (2021). Impact of HRM practices on organisational commitment: Evidence from school educators in the Indian context. World Review of Entrepreneurship, Management and Sustainable Development, 17(2-3), 186-205. https://doi.org/10.1504/WREMSD.2021.114429

Shahi, S. K., Shiva, A., & Dia, M. (2021). Integrated sustainable supply chain management and firm performance in the Indian textile industry. Qualitative Research in Organizations and Management, 16(3/4), 614-635. https://doi.org/10.1108/QROM-03-2020-1904

Shiva, A., Sethi, M., Ahuja, D., & Sharma, K. (2021). Investigating media and communication channel search behaviour of retail investors for investment decision in emerging financial markets. Journal of Content, Community & Communication, 14(7), 34-45. https://doi.org/10.31620/JCCC.12.21/04

Sinshaw, G.T., Shiva, A., & Singh, M. (2021). Linking ethical leadership to administrative innovation in Ethiopian banks: The mediating role of knowledge process capabilities. Journal of Management Development, 40(5), 418-437. https://doi.org/10.1108/JMD-04-2020-0124

Shiva, A., & Singh, M. (2020). Stock hunting or blue-chip investments? Investors’ preferences for stocks in virtual geographies of social networks. Qualitative Research in Financial Markets, 12(1), 1-23. https://doi.org/10.1108/QRFM-11-2018-0120

Bhatt, S., & Shiva, A. (2020). Empirical examination of the adoption of Zoom software during COVID-19 pandemic: Zoom TAM. Journal of Content, Community & Communication, 12(6), 70-88. https://doi.org/10.31620/JCCC.12.20/08

Shiva, A., Narula, S., and Shahi, S. K. (2020). What drives retail investors’ investment decisions? Evidence from No Mobile Phone Phobia (Nomophobia) and Investor Fear of Missing Out (I-FOMO). Journal of Content, Community & Communication, 11(6), 2-20. https://doi.org/10.31620/JCCC.06.20/02

Editorial Notes

Shiva, A., & Khatri, P. (2011). Digital revolution. Journal of Content, Community, and Communication, 17(9), 1-3. https://doi.org/10.31620/JCCC.12.22/01

Narula, S., & Shiva, A. (2020). Editorial: Pandemic and role of media. Journal of Content, Community, and Communication, 12, 1-3. https://doi.org/10.31620/JCCC.12.20/01

Narula, S., & Shiva, A. (2020). Different phases of journalism. Journal of Content, Community, and Communication, 10(6), 1. https://doi.org/10.31620/JCCC.06.20/01

Book Chapters

Reepu, & Shiva, A. (2024). Applications of FinTech in banking. In S. Taneja, E. Özen, P. Kumar, & S. Kumar (Eds.), Global Financial Analytics and Business Forecasting (pp. 1-286). Nova Science Publishers. https://doi.org/10.52305/NART0833

Conference Proceedings

Arya, V., Sethi, D., Sharma, A., Shiva, A., & Islam, T. (2020). Do you love open kitchen restaurants? Exploring visitors’ motivators of restaurant visit for sustainable growth of tourism’ industry: An abstract. In Academy of Marketing Science Annual Conference (pp. 325-326). Cham: Springer International Publishing.

Conference Papers

Paper presentation, International Conference on Scale Development and Validation of Metaverse Readiness in the Realm of Tourism Marketing: A Reflective Measurement Model, iMAC3, 3rd International Marketing Conference hosted by the Indian Institute of Management, Shillong, Meghalaya [30-31 January 2024]

Decoding the Black-Box: Review and Research Agenda of Explainable AI. 13th International Conference on Excellence in Research and Education (CERE 2023), Indian Institute of Management, Indore, Madhya Pradesh [9-11 June 2023]

Segmenting Individual Investors Reactions to Social Media Platforms: Evidence from India. International Conference on Knowledge and Policy for Sustainable Development: Global Lessons and Local Challenges, Guru Gobind Singh Indraprastha University, New Delhi [25-27 September 2019]