Dr.

Dr. Anuja Shukla

Associate Professor

CONTACT
Email: Anuja.shukla@jaipuria.ac.in
Location: Jaipuria Noida

TEACHING AREAS
Strategic Marketing, Customer Relationship Management

Dr. Anuja Shukla, Ph.D. (Management), M.Phil. (Management), M.B.A., M.A. (Economics), UGC Net, B.Sc. (Statistics), is a distinguished expert in the field of strategy and management. She is recipient of President Medal and Director Medal during her M.Phil. Dr. Anuja has 12+ years of experience and 24+ paper publications, 1 book publication, and 2-chapter publication. Her research articles have been published in International Journal of Information Management (A*), Psychology and Marketing (A), VISION (C), and FIIB (ABS 1). She has also won best research paper awards at FMS, Symbiosis, and Amity. Dr. Anuja has trained top level managers in the capacity of a Faculty for international universities such as Deakin University (Australia), Liverpool John Mores University (UK), Golden Gate University (USA) and Swiss School of Business management (Switzerland). She is the author of the book "Agile Research," a comprehensive guide that has been instrumental in shaping the research endeavors of students and professionals. Her areas of research interest include Electronic Word of Mouth, Consumer Behavior, m-Commerce, AR/VR, NLP, and next-gen technology.

Achievements and Awards
Recipient of President (Gold) Medal for securing highest marks in all PG Programmes in University. *Recipient of Director (Silver) Medal for securing highest marks in M.Phil. (Management). Received Best Paper Award at FMS, University of Delhi on 10th Feb 18. Received Best Research Paper Award at Amity International Business School, Noida on 15th Sep 17. *Won Best Research Methodology Award at 7th Doctoral Conference at HIMCS, Mathura, 29th July 16. *Won first Prize at National conference at Symbiosis Noida, 7-8 March 14. Won first Prize at National seminar at ITSIM Gr. Noida on 14-15 Dec 13. Received Best Paper award at international conference at Sri sai ram institute of management studies 2022

PhD, MPhil, MBA, MA Economics

Total: 12 Years
Academic: 9
Industry: 3

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Mishra, A., Malik, N., & Shukla, A. (2024). Decoding individual motivations and responses to misinformation: Insights from thematic analysis. Journal of Research in Interactive Marketing. Ahead of print. https://doi.org/10.1108/JRIM-09-2023-0312

Mishra, A., Shukla, A., Rana, N. P., Currie, W. L., & Dwivedi, Y. K. (2023). Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach. International Journal of Information Management, 68, 02571. https://doi.org/10.1016/j.ijinfomgt.2022.102571

Shukla, A., & Mishra, A. (2023). Role of review length, review valence, and review credibility on consumer’s online hotel booking intention. FIIB Business Review, 12(4), 403-414. https://doi.org/10.1177/23197145221099683

Singh, P., Bhushan, S., & Shukla, A. (2023). A study on factors affecting academic stress amongst students of higher education – A system dynamic approach. International Journal of Business Excellence, 29(4), 504-517. https://doi.org/10.1504/IJBEX.2023.130233

Pathak, K., Prakash, G., Shukla, A., & Mishra, A. (2023). Probing reluctance to green consumerism in an emerging economy: An empirical evidence. Gururkul Business Review. 23, 128-144

Mishra, A., Shukla, A., & Sharma, S. K. (2022). Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants. International Journal of Information Management, 67, 102413. https://doi.org/10.1016/j.ijinfomgt.2021.102413

Mishra, A., & Shukla, A. (2023). Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation. FIIB Business Review, 12(1), 20-30. https://doi.org/10.1177/23197145221113374

Shukla, A., & Mishra, A. (2023). Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking. Vision, 27(5), 639-649. https://doi.org/10.1177/09722629211038069

Mishra, A., Shukla, A., Rana, N. P., & Dwivedi, Y. K. (2021). From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses. Psychology & Marketing, 38(3), 385-396.  https://doi.org/10.1002/mar.21436

Shukla, A., Kushwah, P., Jain, E., & Sharma, S. K. (2021). Role of ICT in emancipation of digital entrepreneurship among new generation women. Journal of Enterprising Communities: People and Places in the Global Economy, 15(1), 137-154. https://doi.org/10.1108/JEC-04-2020-0071

Conference Proceedings

Mishra, A., & Shukla, A. (2020). Psychological determinants of consumer’s usage, satisfaction, and word-of-mouth recommendations toward smart voice assistants. In International working conference on transfer and diffusion of IT (pp. 274-283). Cham: Springer International Publishing.

Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2023). Blockchain: A structural topic modelling approach. In International Working Conference on Transfer and Diffusion of IT (pp. 238-245). Cham: Springer Nature Switzerland.

Conference Papers

Akcay, T., & Shukla, A. (2023). Analyzing Reddit users' sentiments, discussions, and perceptions towards ChatGPT. International Conference on Innovations in Data Analytics (ICIDA 2023) online.

Jain, E., Shukla, A., (2022). Impact of Covid-19 on Higher education and psychological health of students in India. International web conference pandemic effect and global economy: Unseen Challenges and opportunities post Covid-19 Diagnosis. AMITY University Patna.

Shukla, A., Tomer, N., Singh, P., (2020). System Dynamics Modelling to understand Impact of COVID19 on Indian Economy. 10th international online conference on “Impact of covid-19” on local and global economy and recovery strategies. Sri sai ram institute of management studies.

Papers Published in Non-Peer Reviewed Journals

Karmakar, S., & Shukla, A. (2023). Application of machine learning algorithm for creating sustainable omni-channel retail ecosystem. Management Dynamics, 23(2), Article 3. DOI: https://doi.org/10.57198/2583-4932.1324

Jain, E., Shukla, A., Sharma, S. K., & Kumar, A. (2022). Corporate social responsibility influence on organizational performance: Moderating effect of corporate reputation. Management Dynamics, 22(2), 61-71. doi: https://doi.org/10.57198/2583-4932.1302

Dilani, M., Shukla, A., & Pandey, Y. (2022). Impact of work after hours on organizational commitment level and job satisfaction: A system dynamics approach. Management Dynamics, 22(1), Article 3, 23-35. DOI: https://doi.org/10.57198/2583-4932.1002

Shukla, A., Yadav, A., & Sharma, S. K. (2022). Predicting movie ticket sales using google trends: Implication of big data analytics. IUP Journal of Management Research, 21(1), 23-31.

Jain, E., Shukla, A., Kumar, A., & Sharma, S. K. (2022). Acclimatizing the fear of COVID-19: Impact on psychological distress and job burnout. Global Journal of Enterprise Information System, 13(4), 7-16. https://gjeis.com/index.php/GJEIS/article/view/656

Shukla, A. (2020). Impact of technology on child psychology during COVID-19. Management Dynamics, 20(2), 6-9. https://www.i-scholar.in/index.php/MD/article/view/209619/194747

Shukla, A., Tomer, N., & Singh, P. (2021). System dynamics modeling to understand the impact of COVID-19 on the Indian economy. Management Dynamics, 21(2), 1-8. https://i-scholar.in/index.php/MD/article/view/212701/197871

Varma, M. K., & Shukla, A. (2020). Financial risks mitigation for greenfield infrastructure contracts. International Journal of Recent Technology and Engineering (IJRTE), 8(5), 3338-3342. DOI: 10.35940/ijrte.D9254.018520

 

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