Dr. Anuja Shukla

Dr. Anuja has over 14+ years of experience in teaching, research, and training. She is a United Nations Speaker on Responsible AI in Education and recipient of multiple Best Paper awards. She specializes in leveraging AI tools and machine learning for impactful teaching and research. She is well versed with Python, R studio, SPSS, SmartPLS.

She has designed and delivered content and online sessions for various edTech platforms such as upGrad, Emeritus, Great Learning, Big Academy and SSBM. Dr. Anuja has trained over 85+ teachers and 5000+ students on AI applications, Python, and data science. She has conducted several MDP's for government bodies such as HPCL. She is actively engaged with CENJOWS in documenting Defense reforms.

She holds a Ph.D. in Management, along with qualifications in M.Phil, MBA, M.A. (Economics), UGC-NET, and B.Sc. (Statistics). Her statistical expertise, combined with her strong management background, uniquely positions her to deliver impactful training on data-driven decision-making, predictive analytics, and AI applications for business leaders.

She has over 24 research publications, 1 book, and 2 book chapters to her credit. Her research work has been published in top-tier journals such as: International Journal of Information Management (A)* , Journal of Retailing and Consumer Services (A), Psychology and Marketing (A), Journal of Innovation & Knowledge (A), VISION (C) and FIIB (ABS 1).

She has also received Best Research Paper Awards at prestigious institutions such as FMS, Symbiosis, and Amity. In her capacity as a Faculty and Trainer, Dr. Anuja has trained top-level managers and executives from international universities, including: University of Massachusetts, Deakin University (Australia), Liverpool John Moores University (UK).

Golden Gate University (USA) , Swiss School of Business Management (Switzerland)

Ph.D., M.B.A, M.Phil, M.A. (Economics), B.Sc. (Stats, Eco)

Total: 14 Years
Academic: 10
Industry: 4

Research works:

• Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. (Scopus Q1, ABDC A)
• Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. (Scopus Q1, ABDC A)
• Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. (Scopus Q1, ABDC A)
• Mishra, A., Malik, N., & Shukla, A. (2024). Decoding individual motivations and responses to misinformation: Insights from thematic analysis. Journal of Research in Interactive Marketing, ahead-of-print. https://doi.org/10.1108/JRIM-09-2023-0312. (Scopus, ABDC B)
• Mishra, A., Shukla, A., Rana, N. P., Currie, W. L., & Dwivedi, Y. K. (2023). Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach. International Journal of Information Management, 68, 02571. https://doi.org/10.1016/j.ijinfomgt.2022.102571(Scopus, ABDC A*, ABS 2)
• Pathak, K., Prakash, G., Shukla, A., & Mishra., A. (2023). Probing Reluctance to Green Consumerism in an Emerging Economy: An Empirical Evidence. Gururkul Business Review. 23, 128-144 (Wos)
• Singh, P., Bhushan, S., & Shukla, A. (2023). A study on factors affecting academic stress amongst students of higher education - A system dynamic approach. International Journal of Business Excellence, 29(4), 504-517. https://doi.org/10.1504/IJBEX.2023.130233 (Scopus Q3)
• Mishra, A., & Shukla, A. (2023). Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation. FIIB Business Review, 12(1), 20-30. (Scopus Q2, ABS 1)
• Shukla, A., & Mishra, A. (2023). Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking. Vision, 27(5), 639-649. https://doi.org/10.1177/09722629211038069 (Scopus Q2, ABDC C, ABS 1)
• Shukla, A., & Mishra, A. (2023). Role of review length, review valence, and review credibility on consumers' online hotel booking intention. FIIB Business Review, 12(4), 403-414. https://doi.org/10.1177/23197145221099683 (Scopus Q2, ABS 1)
• Karmakar, S., and Shukla, A., (2023). Application of Machine Learning algorithm for creating sustainable omni-channel retail ecosystem, Management Dynamics: Vol. 23: No. 2, Article 3: DOI: https://doi.org/10.57198/2583-4932.1324. Available at: https://managementdynamics.researchcommons.org/journal/vol23/iss2/3
• Jain, E., Shukla, Anuja, Sharma, SK., and Kumar, A. (2022) Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect of Corporate Reputation, Management Dynamics: 22 (1) Article 7. Available at: https://managementdynamics.researchcommons.org/journal/vol22/iss1/7
• Dilani, M., Shukla, A., and Pandey, Y. (2022). Impact of work after hours on organizational commitment level and job satisfaction: A system dynamics approach. Management Dynamics, 22(1), 23-35.
• Shukla, A., Yadav, A., & Sharma, S. K. (2022). Predicting Movie Ticket Sales Using Google Trends: Implication of Big Data Analytics. IUP Journal of Management Research, 21(1), 23-31.
• Mishra, A., Shukla, A., & Sharma, S. K. (2022). Psychological determinants of users' adoption and word-of-mouth recommendations of smart voice assistants. International Journal of Information Management, 67, 102413. https://doi.org/10.1016/j.ijinfomgt.2021.102413 (Scopus Q1, ABDC A*, ABS 2)
• Shukla, A., Kushwah, P., Jain, E., & Sharma, S. K. (2021). Role of ICT in emancipation of digital entrepreneurship among new generation women. Journal of Enterprising Communities: People and Places in the Global Economy, 15(1), 137-154. https://doi.org/10.1108/JEC-04-2020-0071 (Scopus Q2, ABDC C)
• Shukla, A., Tomer, N., & Singh, P., (2021). System Dynamics Modeling to Understand the Impact of Covid-19 on Indian Economy. Management Dynamics: Vol. 21: No. 2, Article 2. Available at: https://managementdynamics.researchcommons.org/journal/vol21/iss2/2
• Mishra, A., Shukla, A., Rana, N. P., & Dwivedi, Y. K. (2021). From "touch" to a "multisensory" experience: The impact of technology interface and product type on consumer responses. Psychology & Marketing, 38(3), 385-396. (Scopus Q1, ABDC A, ABS 3)
• Jain, E., Shukla, A., Kumar, A., & Sharma, S. K. (2021). Acclimatizing the Fear of COVID-19: Impact on Psychological Distress and Job Burnout. Global Journal of Enterprise Information System, 13(4), 7-16.
• Shukla, A. (2020). Impact of Technology on Child Psychology During COVID-19. Management Dynamics, 20(2), 6-9.
• Shukla, A., Toma, N., Singh, P. (2021), System Dynamics Modeling to Understand the Impact of Covid-19 on Indian Economy. Management Dynamics, 21(2), 6-9.
• Verma, M. & Shukla A., (2019), Financial risk mitigation for Greenfield infrastructure contracts, International Journal of Recent Technology and Engineering, ISSN: 2277-3878, Volume-8 Issue-5, January 20203338-33342 (Scopus + UGC)
• Shukla, A., & Sharma, S. K. (2018). Evaluating consumers' adoption of mobile technology for grocery shopping: an application of technology acceptance model. Vision, 22(2), 185-198. (Scopus Q2, ABDC C, ABS 1)
• Sharma, S. K., & Shukla, A., (2017), Revival of the 'Golden Bird': A Gap Analysis of Governments Initiatives and Tourist Expectations in Uttar Pradesh using Systems Approach. International Journal of Advances in Social Sciences.Vol5 Issue 2, 51-60. ISSN 2347-5153 (UGC)
• Singh, P., Roshan, S., & Shukla, A. (2020), Comparative Analysis of Foreign Direct Investment in Indian Banking sector, Journal of Critical Reviews, 7(7): 64-69. (Scopus Index)
• Malhotra, S., & Shula, A. (2020), Conclusive effects of employee retention on a higher education culture. Purakala, ISSN 0971-2143, 31(4), 615-621. (UGC CARE Journal)
• Shukla, A., & Sharma, S.K. (2017), A System Dynamic Approach to Understand Impact of Electronic Word of Mouth on Box-office Revenue. SAMVAD: SIBM Pune Research Journal, Vol XIV, 19-25. ISSN 2249-1880. (UGC)
• Sharma, S. K., & Shukla, A. (2017), Impact of Electronic Word of Mouth on Consumer Behaviour and Brand Image. Asian Journal of Management, 8(3), 501-506, ISSN 2348-5329. (UGC)
• Shukla, A., & Shukla, A. (2014), A Conceptual Study on Diffusion Process of Viral Idea, PISER, Vol.02, Issue: 03/06, 186-192.(Peer reviewed)
• Shukla, A., & Shukla, A. (2013), A Study of Changing Consumer Behaviour towards Convenience stores by entrance of malls in India. Zenith International Journal of Business Economics & Management Research, Vol.3 (4), 287-302. (Peer reviewed)

Achievements and Awards:

• Supervised and delivered 20 theses at the Swiss School of Business Management, Geneva. (https://www.ssbm.ch/personnel/anuja-shukla-phd/)
• Recipient of President Gold Medal for highest marks in all postgraduate programs across university at Dayalbagh Educational Institute, Agra
• Recipient of Director Silver Gold Medal for highest marks in all postgraduate programs in Social Sciences at Dayalbagh Educational Institute, Agra.
• Published over 19+ Scopus-indexed papers, including ABDC A* and A journals.
• Invited as a speaker by United Nations on Responsible Ai in Education 2024. https://www.itu.int/net4/wsis/forum/2024/Agenda/Session/199
• Received Best Paper award at multiple conferences at FMS, Symbiosis, Amity, Middlesex University Dubai.
• Received Best Paper award at international conference at Sri sai ram institute of management studies
• Recipient of President (Gold) Medal for securing highest marks in all PG Programmes in University.
• Recipient of Director (Silver) Medal for securing highest marks in M.Phil. (Management).
• Received Best Paper Award at FMS, University of Delhi on 10th Feb 18.
• Received Best Research Paper Award at Amity International Business School, Noida on 15th Sep 17.
• Won Best Research Methodology Award at 7th Doctoral Conference at HIMCS, Mathura, 29th July 16.
• Won first Prize at National conference at Symbiosis Noida, 7-8 March14.
• Won first Prize at National seminar at ITSIM Gr. Noida on 14-15 Dec13. Received 1st prize in 'Akhand Bhartiya Sanskrit gyanpariksha'
• Received first prize in debate at district level.
• Designated as School Captain (2004), School Vice-Captain(2003), House Captain (2002), House Vice Captain(2001).

Technical Skills/ Software knowledge

• Python: Topic , Modeling, NLP, Market Basket Analysis, RFM etc.
• R Studio: STM, R commander etc
• SPSS
• SmartPLS
• Advanced Excel