Dr. Ankit Mehrotra

Dr. Ankit Mehrotra is a Professor of Business Analytics at the Jaipuria Institute of Management, Lucknow, with over 24 years of teaching experience. He serves as the PAN Area Chair for the Business Analytics area. His research interests encompass marketing analytics, machine learning, computational text analysis, content analysis, and quantitative and qualitative research methods (including SEM and STM).

Dr. Mehrotra has published extensively on the application of data science in marketing in several reputed journals, including the Journal of Sustainable Tourism, Australasian Marketing Journal, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management. Business Strategy and the Environment, International Marketing Review, International Journal of Tourism Research, IEEE Transactions on Engineering Management, Technological Forecasting and Social Change, Journal of Cleaner Production, Journal of Global Information Management, Journal of Enterprise Information Management, Journal of Knowledge Management, and Marketing Intelligence Planning.

Google Scholar | ORCID

Ph.D, MBA, JCP

Mehrotra, A., Basahel, S., Virmani, N., & Briamonte, M. F. (2025). Beyond storage: A TCV-SECI framework for digital photo hoarding and knowledge transformation. Journal of Knowledge Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JKM-10-2024-1230

Mehrotra, A., Agarwal, R., Awan, U., Walsh, S. T., & Yaqub, M. Z. (2024). Zero waste solutions in hospitality: Technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism, 0(0), 1–31. https://doi.org/10.1080/09669582.2024.2427821

Mehrotra, A., Agarwal, R., Khalil, A., Alzeiby, E. A., & Agarwal, V. (2024). Nitty-gritties of customer experience in metaverse retailing. Journal of Retailing and Consumer Services, 79, 103876. https://doi.org/10.1016/j.jretconser.2024.103876

Agarwal, R., Mehrotra, A., Mishra, A., Rana, N. P., Nunkoo, R., & Cho, M. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research, 26(2), e2643. https://doi.org/10.1002/jtr.2643

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Rohit, K., Shankar, A., Katiyar, G., Mehrotra, A., & Alzeiby, E. A. (2024). Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context. Journal of Retailing and Consumer Services, 78(May), 103728. https://doi.org/10.1016/j.jretconser.2024.103728

Agarwal, R., Mehrotra, A., Pant, M. K., Alzeiby, E. A., & Vishnoi, S. K. (2024). Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers. Journal of Retailing and Consumer Services, 78, 103729. https://doi.org/10.1016/j.jretconser.2024.103729

Tan, F., Zhang, Q., Mehrotra, A., Attri, R., & Tiwari, H. (2024). Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability. Technological Forecasting and Social Change, 200, 123174. https://doi.org/10.1016/j.techfore.2023.123174

Sui, Y., Luqman, A., Chotia, V., Jain, G., & Mehrotra, A. (2024). Unlocking sustainable success: Strategic approaches to carbon neutrality. Journal of Cleaner Production, 434, 140216. https://doi.org/10.1016/j.jclepro.2023.140216

Kumar, J., Katiyar, G., Mehrotra, A., Attri, R., & Vishnoi, S. K. (2024). Connecting BOP consumers and retailers: What drives small-time retailing through social media? Journal of Retailing and Consumer Services, 77, 103679. https://doi.org/10.1016/j.jretconser.2023.103679

Vinoi, N., Shankar, A., Mehrotra, A., Kumar, J., & Azad, N. (2024). Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory. Journal of Retailing and Consumer Services, 77(march), 103645. https://doi.org/10.1016/j.jretconser.2023.103645

Vinoi, N., Shankar, A., Khalil, A., Mehrotra, A., & Kumar, J. (2024). Holding on to your memories: Factors influencing social media hoarding behaviour. Journal of Retailing and Consumer Services, 76(1), 103617. https://doi.org/10.1016/j.jretconser.2023.103617

Habib, M. D., Alghamdi, A., Sharma, V., Mehrotra, A., & Badghish, S. (2024). Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment. Journal of Retailing and Consumer Services, 76(January), 103584. https://doi.org/10.1016/j.jretconser.2023.103584

Shaik, A. S., Alshibani, S., Jain, G., Gupta, B., & Mehrotra, A. (2023). Artificial intelligence (AI)-driven strategic business model innovations in small- and medium-sized enterprises. Insights on technological and strategic enablers for carbon neutral businesses. Business Strategy and the Environment, n/a(n/a), 1–21. https://doi.org/10.1002/bse.3617

Nusrat, A., He, Y., Luqman, A., Mehrotra, A., & Shankar, A. (2023). Unraveling the psychological and behavioral consequences of using enterprise social media (ESM) in mitigating the cyberslacking. Technological Forecasting and Social Change, 196, 122868. https://doi.org/10.1016/j.techfore.2023.122868

Agarwal, R., Mehrotra, A., Sharma, V., Papa, A., & Malibari, A. (2023). Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study. Journal of Retailing and Consumer Services, 75, 103529. https://doi.org/10.1016/j.jretconser.2023.103529

Agarwal, R., & Mehrotra, A. (2023). Influence of online forums on customers’ buying decisions: A machine learning approach. Studies in Business and Economics, 18(3), 5–23. https://doi.org/10.2478/sbe-2023-0042

Mehrotra, A., & Agarwal, R. (2023). Analysing impact of IT investments on banks' performance using multi-stage DEA. International Journal of Information and Decision Sciences, 15(2), 201-220. https://doi.org/10.1504/IJIDS.2023.131537

Agarwal, R., & Mehrotra, A. (2023). Work-stress content analysis using social media data. FIIB Business Review, Advance Online Publication. https://doi.org/10.1177/23197145231167995

Agarwal, R., Mehrotra, A., & Misra, D. (2022). Customer happiness as a function of perceived loyalty program benefits - A quantile regression approach. Journal of Retailing and Consumer Services, 64, 102770. https://doi.org/10.1016/j.jretconser.2021.102770

Mehrotra, S. J., & Mehrotra, A. (2021). Dealing with stress in new normal after the onset of COVID-19—A study on public sector bank employees. International Journal of Business Process Integration and Management, 10(3/4), 267. https://doi.org/10.1504/IJBPIM.2021.124049

Agarwal, R., & Mehrotra, A. (2021). SEM approach to understanding m-commerce use in a developing country. International Journal of Business and Globalisation, 27(3), 403–423. https://doi.org/10.1504/IJBG.2021.113277

Mehrotra, A., & Agarwal, R. (2020). Credit cards in a developing economy: A data mining approach. International Journal of Information and Decision Sciences, 12(4), 377-389. https://doi.org/10.1504/IJIDS.2020.110449

Agarwal, R., & Mehrotra, A. (2020). Extracting performance improvement factors using DEA for a robust Indian retail industry. International Journal of Productivity and Quality Management, 30(1), 107-125. https://doi.org/10.1504/IJPQM.2020.107277

Misra, D., Vishnani, S., & Mehrotra, A. (2019). Four-moment CAPM model: Evidence from the Indian stock market. Journal of Emerging Market Finance, 18(1_suppl), S137–S166. https://doi.org/10.1177/097265271983156

Conference Papers

Mehrotra A., and Agarwal R. (2021). Impact of Demographic Characteristics on Loyalty Program Influence. Paper presented at the FORE International Marketing Conference 2021 Marketing in a Disrupted World, November 26-27, FORE School of Management, New Delhi (Virtual presentation).

Agarwal R. and Mehrotra A. (2020). Analysis of Customer Likelihood to rely on Online Forums while Making Purchase Decisions: A Data Mining Approach. Presented at International Conference on Rigor, Relevance & Resilience in Business Management Research, February 12-14, Symbiosis Institute of Business Management, Hyderabad, India (Virtual presentation)