Dr. Ajay Bansal

Dr. Ajay Bansal, Associate Professor of Marketing at Jaipuria Institute of Management, Noida is an Engineering (Electronics) graduate and a MBA (Marketing) from FMS, Delhi. He is NET (UGC) qualified and PhD in Management. Out of total work experience spanning 32 years, Dr. Bansal has 16 years of teaching experience. His industry experience of 16 years in some of the best known organizations at senior positions helps him to bring a fine blend of conceptual and practical orientation in his work. Dr. Bansal has authored research papers, case studies and book reviews, which are published in national and international journals of repute.

PhD, MBA, BE

Academics: 32 Years
Industry: 16 Years.
Total : 16 yrs.

Research work

Singh, S., Jasial, S. S., Misra, R., & Bansal, A. (2024). Online retail service quality: What matters most for customer satisfaction?. FIIB Business Review, 13(5), 600-615.

Xue, M., Bansal, A. et al (2024). Examining the Impact of Energy Policies on CO2 Emissions with Information and Communication Technologies and Renewable Energy. Studies in Nonlinear Dynamics & Econometrics. doi.org/10.1515/snde-2022-0065

Jain, V; Shabbir M.S; Bansal, A (2022). Do Energy Resources matter for Growth Level? The dynamic effects of different strategies of renewable energy, carbon emissions on sustainable economic growth. Clean Technology & Environment Policy, https://doi.org/10.1007/s10098-022-02432-9

Bansal, A; Gupta, R; Srivastava, V. (2022). Consumer purchase decision involvement across product categories and demographics. International Journal of Business Innovation and Research, 28(4), 421-447.

Bhandari, R. S., Bansal, A., Mathur, S., & Nain, H. (2022). Privacy Concern Behaviour on Social Media Sites: A Comparative Analysis of Urban and Rural Users. FIIB Business Review, 10.1177/23197145221078106.

Bhandari, R.; Bansal, S.; Bansal, A. (2021). Facebook as a tool for learning in management education: with reference to Indian B-schools. The Journal of Indian Management & Strategy, 26(4), 41-52.

Bhandari, R.; Bansal, S.; Bansal, A (2021). Attitude Towards the Usage of Internet-Based Applications in Management Education: Study of the Indian Scenario. Journal of Cases on Information Technology, 23(4), 1-15.

Bansal, A.; Gupta, R (2021). Exploring the Relationship Between Extended 3Ps and Store Choice: Moderating Role of Consumer Demographics. FIIB Business Review, 1-14. DOI: 10.1177/23197145211023407.

Bansal, A.; Gupta, R (2020). Influence of socialization agents on individual social media behavior. The Journal of Indian Management & Strategy, 25(4), 23-31.

Bhandari, R.; Bansal, A (2019). Usage of social media for cause-related marketing campaigns. The Journal of Indian Management & Strategy, 24(4), 36-43.

Bansal, A.; Bhandari, R (2019). A study of characteristics of e-WoM affecting consumer’s social media opinion behavior. The Journal of Indian Management & Strategy, 24(1), 33-43. DOI No. 10.5958/0973-9343.2019.00006.1

Bhandari, R.; Bansal, A (2018). A comparison of psychological and socio-economic factors affecting individual user’s social media behavior. FIIB Business Review, 7(2), 126-134. DOI: 10.1177/2319714518789759.

Bhandari, R.; Bansal, A (2018). Search Engine Optimization as a marketing tool. Jindal Journal of Business Research, 7(1), 1-13. DOI: 10.1177/2278682117754016.

Bansal, A.; Srivastava, V. (2015). Managing Brand Crisis : Saga of Maggi Noodles. The Case Centre, UK, 516-0012-1.

Book review on a text book on ‘Channel Management’ published in Dec 2015 volume of ‘Vision’, journal of MDI, Gurgaon.

Book review on a book titled ‘Repositioning’ published in June 2013 volume of ‘Vision’, journal of MDI, Gurgaon.

Achievements and Awards

Vice Chairman's Recognition for highest course student feedback across PAN Jaipuria campuses (2023-24).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2023-24).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2023-24).

Chairman's Award of Excellence in Teaching, Jaipuria Noida campus (2023-24).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2023-24).

Vice Chairman's Recognition for highest student feedback in the course of Sales Management across PAN Jaipuria campuses (2022-23).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2022-23).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2022-23).

Chairman's Award of Excellence in Teaching, Jaipuria Noida campus (2022-23).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2022-23).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2021-22).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2021-22).

Chairman's Award of Excellence in Teaching, Jaipuria Noida campus (2021-22).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2021-22).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2020-21).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2020-21).

Chairman's Award of Excellence in Teaching, Jaipuria Noida campus (2020-21).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2020-21).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2019-20).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2019-20).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2019-20).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2017-18).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2017-18).

Vice Chairman's Recognition for highest course feedback in Teaching across PAN Jaipuria campuses (2017-18).

Chairman's Award of Recognition for highest rating in Teaching Quality and making a positive impact on students, Jaipuria Noida campus (2017-18).

Vice Chairman's Recognition for highest Feedback in Teaching across PAN Jaipuria campuses (2016-17).

Chairman's Award of Recognition for highest rating in Teaching Quality and making a positive impact on students, Jaipuria Noida campus (2016-17).

Chairman's Award of Recognition for highest rating in Teaching Quality and making a positive impact on students, Jaipuria Noida campus (2015-16).

Conference Presentations

Participated in a FDP on ‘Partial Least Squares- Structural Equation Modelling’, on Jan 12, 2024, conducted by IMI Bhubaneswar.

Participated in a FDP on ‘Qualitative and Mixed method research’, on Dec 30, 2023, conducted by IMI Bhubaneswar.

Participated in a FDP on ‘Bibliometric Analysis’, on Nov 30, 2023, conducted by IMI Bhubaneswar.

Participated in a FDP on ‘Systematic Literature Review’, on Sept 16, 2023, conducted by IMI Bhubaneswar.

Participated in a FDP on ‘Covariance-based Structural Equation Modelling -Basic & Advanced’, on Sept 2, 2023, conducted by IMI Bhubaneswar.

Participated in a FDP on ‘Effective Literature Review for Identifying Gaps’, on Aug 5, 2023, conducted by IMI Bhubaneswar.

Participated in an online workshop on ‘Artificial Intelligence: The Fundamentals and Applications in Marketing’, on Dec 17, 2022.

Participated in a Doctoral Research conclave organized by Amity Business School on Oct 21-22, 2021.

Participated in an online workshop on ‘SEM : Testing Measurement & Structural Models’ conducted by IMT, Hyderabad on May 13-14, 2020.

Participated in a ‘Research Development Workshop’ at ISB Hyderabad on January 11-12, 2020 organized jointly by ISB, Hyd. & Journal of Marketing, UK.

Participated in an online workshop on ‘Advance Data Analysis : Using Smart PLS’ conducted by IMT, Hyderabad on May 20 - 21, 2020.

Participated in an online workshop on ‘Role of Mediation in Theory Development’ conducted by IMT, Hyderabad on May 20 - 21, 2020.

Attended a conference on ‘Conducting and Publishing High-Quality Research in Empirical Modeling for Marketing Strategy’ at IIM Lucknow, Noida Campus in Noida, India on 6-7 February, 2020.

Attended a half day seminar on ‘Education for Peace : Discovering inner potential for deeper self-understanding’ organized by AICTE at Vasant Kunj, Delhi on July 24, 2019.

Attended a two-day case method teaching seminar at IIM Ahmedabad on December 12-13, 2018.

Presented a paper ‘Impact of socialization agents on individual social media behavior : study of Indian young adults’ at the national conference on ‘Digital Intervention for Growth’ held on 22-23 March, 2018 at Lal Bahadur Shastri Institute of Management, Delhi.

Participated in a workshop on ‘Research Methodology and Data Analysis through SPSS’, on June 21-22, 2018 organized by Jaipuria Inst. of Mgmt., Noida.

Presented a paper ‘Factors Influencing Consumers' Store Choice for Air-conditioner Shopping’ at the international conference on ‘Innovation, Sustainability & Change : Emerging Challenges & Solutions’ held on 23-24 February, 2017 at Amity Business School, Amity University.

Participated in a workshop on ‘Advanced Data Analysis’, on Dec 24, 2016 organized by Jaipuria Inst. of Mgmt., Noida.

Participated in a ‘Digital Marketing Workshop’, on July 15-16, 2016 organized by Jaipuria Inst. of Mgmt., Noida.

Participated in a Doctoral Workshop on Research Methods and R Analytics organized by AIMA on Feb 4-5, 2016.

Others

REVIEWER

Reviewed article titled “Omni Channel Marketing: A Systematic Review and Research Agenda” for South Asian Journal of Marketing (Emerald).

Reviewed article titled “The Mediating Effect of Trust Towards the Relationship Between Consumer’s Social Motivation and Online Purchase Intentions in Social Media Marketing Environment” for the South Asian Journal of Marketing (Emerald).