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Dr.

Dr. Aditi Dang

Assistant Professor - Marketing
Program Chair - PGDM (SM) Batch

CONTACT
Email: aditi.dang@jaipuria.ac.in
Location: Jaipuria Noida

RESEARCH AREAS

Services Marketing

TEACHING AREAS
Marketing

Dr. Aditi Dang is an Assistant Professor at Jaipuria Institute of Management, Noida. She earned her Ph.D. in Services Marketing from the School of Management Studies, University of Hyderabad. Her research interests span value chain analysis, customer engagement and experience, and employee engagement and experience.

With over nine years of experience in teaching and research, Dr. Dang has published in reputed journals such as the Asia Pacific Journal of Tourism Research (A) and The International Journal of Management Education (C, Q1), along with book chapters in Springer Proceedings (Q1). She has also presented her work at prominent national and international conferences.

Dr. Dang has been associated with leading management institutions including Dr. D.Y. Patil B-School, Pune; Narsee Monjee Institute of Management Studies (NMIMS), Mumbai; and Woxsen University, Hyderabad. She is a recipient of Faculty Excellence Awards for her contributions to teaching and mentoring.

She has extensive experience in designing and delivering training programs for students and faculty on research tools and techniques such as Advanced Excel, SPSS, and Meta-Analysis. Additionally, she has conducted Management Development Programs (MDPs) for organizations, including programs for HPCL dealers, among others.

Google Scholar | Orcid

PhD, MBA, UGC-NET

Total - 10 Years
Academic: 7 Years
Industry: 6 months - internships

Awarded Best Reviewer at 10th INDAM Conference 2025 @ IIFT, Kolkata Campus

Awarded Best Paper Award at 2nd International Conference on Sustainability, Entrepreneurship, Equity & Digital Strategies (SEEDS), 2024 at Middlesex University, Dubai

Awarded Best Reviewer at INDAM 2023 @ SBM-NMIMS Mumbai

Awarded first place team – “MakhanChor Milk” for Microsimulation Development Lab 2021 organized by Global Business School Network (GBSN), sponsored and partnered by CAPSIM - https://gbsn.org/announcing-the-gbsn-beyond-2021-competition-winning-teams/

Awarded Faculty Excellence Award 2020-2021 for Guidance to Students in Competitive Events @ Woxsen University, Hyderabad

Awarded ICSSR Fellowship

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