Dr.

Dr. Abhijit Nair

Associate Professor
Pan Area Chair

CONTACT
Email: abhijit.nair@jaipuria.ac.in
Location: Jaipuria Noida

RESEARCH AREAS

  • Online Consumer behavior and availability Heuristic
  • Persistence of Myth and Social Media persuasion

TEACHING AREAS
Business Communication

Dr. Abhijit Nair received his early education in India and traveled to most parts of Europe, Asia, and the Americas. In betwixt, he completed his post-graduate degree and Doctorate in English Language and Literature from Canterbury, Kent, in the United Kingdom.

He is a Communication Consultant, Academician, and Researcher with more than 19 years of experience in the industry as well as Academics. He has been associated with the Media and advertising industry in PR, content building, and the creative area. He is a selected lifetime member of the National Geographic Society. He has been involved as a Communication consultant with the Telecom companies like Hutchinson Whampoa 3UK, advertising agencies like Karmarama in London, UK, and Wunderman, NY, US, and recently with e-commerce giant Amazon.

He has done consulting assignments for organizations in the areas of Digital Communication Solution Selling, Leadership Development, Social Media Marketing; internal and external communication. He has dabbled with entrepreneurship thrice in his career and carries a rich experience in understanding and running businesses. He has been associated with varied organizations and agencies as a motivational speaker too. Currently, He is working as an Associate Professor at Jaipuria Management Institute in Delhi NCR which is one of the best MBA institutes in Noida, Uttar Pradesh.

CONSULTING PROJECTS:
  • Designed and conducted modules on various aspects of digital/managerial communication for freshers, middle and senior managers at – SML Finance, Indel Money (NBFC), ZED-LED, IFFCO, RICCO, Poornima University, Amazon Seller Services
  • Strategy and implementation of Social and Digital Marketing for two EXIM firms
  • Helped two start-ups with their design and communication of their business plan

Masters and Ph.D. from Canterbury University, UK in English Language and Literature

Experience: ( 20 years)
Academic: (7 years)
Industry: (13 years)

  • Building Teams for organizations and classrooms (2016) - Case Centre UK
  • South Asian Journal of Business and Management – SAGE / SCOPUS INDEXED

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