Dr. Pooja Singh Kushwaha

Dr. Pooja S. Kushwaha is a distinguished academician and an esteemed IBM Certified Analytics Trainer with over 20 years of extensive experience in Business Analytics. She holds certifications in Google Analytics, Search Engine Optimization, and Digital Marketing. Dr. Kushwaha specializes in training and mentoring professionals, leveraging her expertise to enhance their analytics and digital marketing skills.

Currently serving as an Associate Professor of Business Analytics at Jaipuria Institute of Management, Indore, Dr. Kushwaha's academic role underscores her profound understanding and commitment to the field. She has conducted numerous Management Development Program (MDP) sessions for mid and executive-level corporate professionals, including middle-level managers of the Clinton Foundation, women empowerment programs for ONGC women employees, Excel decision-making skills for HD Wires, and digital marketing training for women entrepreneurs of Indore.

Her versatility is evident in her work with a diverse range of organizations, from corporate giants to grassroots initiatives. Additionally, she has provided Google Workspace training for Mysore Deep Perfumery House (MDPH) and Candor Textiles, advanced Excel training for employees of Athena Tradewinds Pvt. Ltd., Deccan Diesels, and Mehta Tea Company, and decision-making training using Power BI for corporates in collaboration with the Indore Management Association and senior employees of Deccan Diesels.

Dr. Kushwaha has published and presented several articles and research papers in national and international journals and conferences. She is an expert in advanced Excel, Digital Marketing, Social Media Analytics, Power BI, and Tableau. Her comprehensive training programs are designed to empower professionals with practical skills and knowledge, ensuring they are well-prepared to tackle real-world challenges. This practical approach makes her a sought-after trainer in the industry.

PhD, MCA, MBA (Computer Management)
IBM Certified Trainer

Academic Experience: 19 Years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Kushwaha. P. S. (2024). Exploring the critical drivers of blockchain technology adoption in Indian industries using the best-worst method. International Journal of Productivity and Performance Management. https://www.emerald.com/insight/publication/issn/1741-0401.

Kushwaha. P. S. (2024). Integrating Generative AI in Management Education: A mixed-methods study using Social Construction of Technology Theory. The International Journal of Management Education.

Kushwaha. P. S. (2024). Understanding digital sweatshops: A qualitative investigation of workers’ perspectives. Asian Journal of Business Ethics.

Kushwaha. P. S. (2024). Impact of global health emergency on learning analytics research in higher education: a bibliometric analysis. Journal of Science and Technology Policy Management.

Gupta, S., Kushwaha, P.S., Badhera, U., & Singh, R.K. (2024). Managing tourism and hospitality industry during pandemic: Analysis of challenges and strategies for survival. Benchmarking: An International Journal. Ahead of print. https://doi.org/10.1108/BIJ-11-2023-0806

Kushwaha, P. S., Patel, G. N., & Gupta, S. (2023). Efficiency evaluation of Indian plastic manufacturing units using slack-based data envelopment analysis. Revista Investigación Operacional, 44(1), 34-44. https://rev-inv-ope.pantheonsorbonne.fr/sites/default/files/inline-files/44123-03.pdf

Kushwaha. P. S. (2023). Electric Vehicles in India: Identifying the adoption predictors. Prabandhan: Indian Journal of Management.

Gupta, S., Kushwaha, P. S., Badhera, U., Chatterjee, P., & Gonzalez, E. D. R. S. (2023). Identification of benefits, challenges, and pathways in e-commerce industries: An integrated two-phase decision-making model. Sustainable Operations and Computers. 4, 200-218. https://doi.org/10.1016/j.susoc.2023.08.005

Kushwaha, P. S., & Saha, A. (2021). Conceptualization of an explicit knowledge management framework: An institutional approach. Solid State Technology, 64(2). https://solidstatetechnology.us/index.php/JSST/article/view/9455

Kushwaha, P. S., Mahajan, R., Attri, R., & Misra, R. (2020). Study of attitude of B-School faculty for learning management system implementation: An Indian case study. International Journal of Distance Education Technologies (IJDET), 18(2), 1-21. DOI: https://doi.org/10.4018/IJDET.2020040104

Kushwaha, P. S. (2022). Artificial intelligence and machine learning in marketing: A bibliometric review. Pacific Business Review (International), 15(5). www.pbr.co.in/2022/2022_month/November/5.pdf

Case Studies

Kushwaha, P. S. (2022). The tie-up blues for Vanya’s dance planet: A failure case of social media marketing. Journal of Information Technology Teaching Cases, 12(2), 206-214. https://doi.org/10.1177/20438869211022365

Conference Papers

Kushwaha, P.  and Badhera, U. (2023).   Unpacking the impact of COVID-19 lockdown on learning analytics research in higher education: A bibliometric analysis. ICMR 2023 - International Conference on Management Research on Unchecking the Default: The Other Side of Everything. Department of Management Studies at IIT Madras, Chennai [16-18 November 2023]

Kushwaha, P. (2021).  The tie-up blues for Vanya’s dance planet: A fallout case of social media marketing.  KATASTASI (FIIB International Case Conference) on Effective Business Practices for Exponential Growth, Fortune Institute of International Business (FIIB), New Delhi (Virtual [3 April 2021]

Kushwaha, P. and Badhera, U. (2021). Artificial intelligence and machine learning in marketing:  A bibliometric review.  FORE International Marketing Conference (FIMC 2021) - Marketing in a Disrupted World. FORE Business School, New Delhi, (Hybrid Mode) [26-27 November 2021]

Kushwaha, P. and Saha, A. (2019). Menstrual leave: Gender “Equal” or “Unequal”.  International Case Conference, Building Resilience: Future Proof Business, Sunway University and Jaipuria Institute of Management, Indore, (Virtual) [19 August 2022]

Research works:

Integrating Generative AI into Management Education: A Mixed-Methods Study Using the Social Construction of Technology Theory

DOI: https://doi.org/10.1016/j.ijme.2024.101017

Understanding digital sweatshops: A qualitative investigation of workers' perspectives

DOI: https://doi.org/10.1007/s13520-024-00210-y

Impact of global health emergency on learning analytics research in higher education: a bibliometric analysis

DOI: https://doi.org/10.1108/JSTPM-12-2023-0242

Exploring the critical drivers of blockchain technology adoption in Indian industries using the best-worst method

DOI: https://doi.org/10.1108/IJPPM-10-2023-0547

Identification of Benefits, Challenges, and Pathways in E-commerce Industries: An integrated two-phase decision-making model

DOI: https://doi.org/10.1016/j.susoc.2023.08.005

Electric Vehicles in India: Identifying the adoption predictors

DOI: https://doi.org/10.17010/pijom/2024/v17i6/173560

Exploring blockchain technology adoption drivers in Indian industries using the best-worst method (2024-2025): International Journal of Productivity and Performance Management (Emerald)

Managing tourism and hospitality during the pandemic: challenges and survival strategies (2024-2025): Benchmarking: An International Journal (Emerald)

Integrating Generative AI in management education using Social Construction of Technology Theory (2024-2025): The International Journal of Management Education (Elsevier)

Understanding digital sweatshops: A qualitative investigation of worker perspectives (2024-2025): Asian Journal of Business Ethics (Springer Nature)

Global health emergency impact on learning analytics research in higher education: A bibliometric analysis (2024-2025): Journal of Science and Technology Policy Management (Emerald Publishing Limited)

Identifying benefits, challenges, and pathways in E-commerce industries using a two-phase decision-making model (2023-2024): Sustainable Operations and Computers (Elsevier B.V)

Predictors of electric vehicle adoption in India (2023-2024): Prabandhan: Indian Journal of Management

Efficiency evaluation of Indian plastic manufacturing units using slack-based data envelopment analysis (2022-2023): Investigacion Operacional

AI and machine learning in marketing: A bibliometric review (2022-2023): Pacific Business Review (Pacific University)

Attitude of B-School faculty towards learning management system implementation: A case study (2021-2022): Journal of Distance Education Technologies (Inderscience)

Conceptualizing an explicit knowledge management framework using an institutional approach (2021-2022): Solid State Technology (Pennwell)

The impact of digital learning tools on student performance (2019-2020): The IUP Journal of Information Technology (IUP)

Enablers for good graduate placements fitting industry needs (2018-2019): Higher Education Skills and Work-Based Learning (Emerald)

Evaluating e-commerce sites using WEB QUAL dimensions (2018-2019): IUJ Journal Of Management (IUP)

Role of WhatsApp as a teaching aid to enhance learning for management students (2017-2018): USHUS Journal of Business Management (Christ University)

Customer perceived value dimensions in restaurants: An exploratory study (2017-2018): The IUP Journal of Brand Management (IUP)

Social media's role in the hospitality industry (2017-2018): Pacific Business Review International (Pacific University)

Digitization and customer engagement challenges and opportunities (2016-2017): UNNAYAN: International Bulletin of Management and Economics (IBMR IPS Academy)

Content analysis of official Facebook pages of Prime Minister schemes in India (2016-2017): International Journal of Research and Innovation in Social Science