Dr. Renuka Mahajan

Dr. Renuka Mahajan is associated as Assistant Professor (Information Technology) at Jaipuria Management Institute in Delhi NCR which is one of the top MBA colleges in Noida, Uttar Pradesh. She holds a Ph.D. (Computer Science & Engineering) degree from Amity University, UP and an MCA degree from Jiwaji University, Gwalior.

Dr. Renuka is an academician, trainer, and researcher, with more than 20 years of experience in the field of Information Technology and Software Engineering, teaching IT subjects such as Data Mining & Data Warehousing, Data Analytics, and Web Analysis for Social Media. Backed by her industry experience of 2.5 years in Birla soft Limited, Dr. Renuka brings a fine blend of conceptual and practical orientation in her work.

She has more than 20 research papers that have been published in reputed Scopus journals Springer EAIT, Inderscience IJIL, IJDATS, Journal of Information and Organizational Sciences, International Journal of Product Development, International Journal of Asian Business and Information Management, and few others International Journal of Engineering and Manufacturing, International Journal of e-Education, e-Business, e-Management and e-Learning to name a few.

PHD (Computer Science & Engineering)

Experience: 21 Years
Academic: 18.5 Years
Industry: 2.5 Years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Misra, R., Mahajan, R., Singh, N., Khorana, S., & Rana, N. P. (2022). Factors impacting behavioural intentions to adopt the electronic marketplace: Findings from small businesses in India. Electronic Markets, 32, 1639–1660. https://doi.org/10.1007/s12525-022-00578-4

Gupta, P., & Mahajan, R. (2024). Investigating stakeholder perceptions of graduate employability. Higher Education, Skills and Work-Based Learning, 14(1), 109-129. https://doi.org/10.1108/HESWBL-11-2022-0239

Mahajan, R., & Gupta, P. (2021). A bibliometric analysis on the dissemination of COVID-19 vaccine misinformation on social media. Journal of Content, Community, and Communication, 14, 218–229. https://doi.org/10.31620/JCCC.12.21/18

Mahajan, R., Gupta, P., & Kushawaha, P. S. (2023). Role of digital misinformation in analysing COVID-19 vaccine hesitancy. International Journal of Management Practice, 16(3), 284-318. https://doi.org/10.1504/IJMP.2023.130353

Mahajan, R., Kushwaha, P. S., Attri, R., & Misra, R. (2020). Study of attitude of B-School faculty for learning management System implementation: An Indian case study. International Journal of Distance Education Technologies, 18(2), 52-72. https://doi.org/10.4018/IJDET.2020040104

Mahajan, R., Suman, P., & Misra, R. (2021). An IoT based model for a trucking transport system using predictive analytics. Scientific Journal of King Faisal University / Basic and Applied Sciences, 22(2), 1442. https://services.kfu.edu.sa/ScientificJournal/en/Home/ContentsDetails/10675

Mahajan, R., Gupta, P. and Misra, R. (2022). Employability skills framework: a tripartite approach. Education + Training, 64(3), 360-379. https://doi.org/10.1108/ET-12-2020-0367

Misra, R., Mahajan, R., & Singh, N. (2020). Understanding factors affecting receptivity towards adopting electronic marketplace: A merchant perspective. e-Service Journal, 12(1), 1-41. DOI:10.2979/eservicej.12.1.01

Misra, R., Mahajan, R., & Srivastava, S. (2023). Cyberbullying perpetration during the Covid-19 pandemic: A study on the relationship between strain, anger, and parental support. Behaviour & Information Technology, 43, 1-18. 10.1080/0144929X.2022.2163692

Misra, R., Mahajan, R., Singh, N., & et al. (2022). Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India. Electronic Markets, 32, 1639–1660. https://doi.org/10.1007/s12525-022-00578-4

Misra, R., Singh, S., & Mahajan, R. (2020). An analysis on consumer preference of ayurvedic products in Indian market. International Journal of Asian Business and Information Management, 11(4), 1-15. https://doi.org/10.4018/IJABIM.2020100101

Misra, R., Srivastava, S., Mahajan, R., & Thakur, R. (2021). Decision making as a contributor for women empowerment: A study in the Indian context. Journal of Comparative Asian Development, 18, 79-99. https://doi.org/10.4018/JCAD.2021010104

Shukla, M., Misra, R., Mahajan, R., & Gupta, R. (2023). Applying the SOBC paradigm to reinterpret the online grocery shopping experience for the senior population. Journal of Food Products Marketing, 29(4), 115-137. https://doi.org/10.1080/10454446.2023.2209775

Gupta, P., Mahajan, R. (2023).  Investigating stakeholder perceptions of graduate employability. Higher Education, Skills and Work-Based Learning, 14(1), 109-129.

https://doi.org/10.1108/HESWBL-11-2022-0239

Misra, R., Singh, S., & Mahajan, R. (2019). An empirical study on the cellular subscribers churn, selection factors and satisfaction with the services. International Journal of Product Development, 23(2/3), 105-121. DOI: 10.1504/IJPD.2019.099209

Misra, R., Mahajan, R., & Singh, N. (2022). Analysis of factors affecting intent to use mobile commerce services in India. International Journal of E-services and Mobile Applications (IJESMA), 14(1), 1-21. http://doi.org/10.4018/ijesma.300268

Misra, R., Mahajan, R., & Singh, N. (2022). Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period. International Journal of Web Based Communities, 18(1), 64-86. https://doi.org/10.1504/IJWBC.2022.122396

Book Chapters

Mahajan, R. (2019). Introduction to use and analysis of big data in e-learning. In L. Ndiku Makewa, B. Manjale Ngussa, & J. Michael Kuboja (Eds.), Technology-Supported Teaching and Research Methods for Educators (pp. 75-87). IGI Global. https://doi.org/10.4018/978-1-5225-5915-3. ISBN13: 9781522559153

Mahajan, V., Mahajan, R., & Misra, R. (2019). Indian telecom industry: Challenges and use of analytics to manage customer churn. In G. Leal Jamil (Ed.), Handbook of Research on Expanding Business Opportunities with Information Systems and Analytics (pp. 353-376). IGI Global. https://doi.org/10.4018/978-1-5225-6225-2 . ISBN13: 9781522562252

Som, S., & Mahajan, R. (2020). An experimental study using scale invariant feature transform and key-point extraction for human ear recognition system. In A. Pandian, K. Ntalianis, & R. Palanisamy (Eds.), Intelligent Computing, Information and Control Systems. ICICCS 2019 (Advances in Intelligent Systems and Computing, Vol. 1039, 653-665). Springer, Cham. https://doi.org/10.1007/978-3-030-30465-2_72