Dr. Arpan Anand

Arpan Anand is a young and energetic academician who believes in creating and disseminating knowledge through innovative and experiential ways. He is an impressive blend of talent which has facilitated him to add several feathers on his cap evenly. He holds a double Master's in Management and Commerce along with NET in Management. Also, he is among the distinguished alumni of NIT Kurukshetra and UBS Chandigarh, Panjab University.

After spending his initial career years with one of the leading banks in India, he moved to academics and has in-depth management know-how, which is imperative for mentoring and teaching excellence. He was conferred with Best Faculty for the year 2019-2020 for his significant contributions in Academics, Research, Administration, and Institution Building.

Since the beginning of his academic career, Professor Arpan started adding zest to his research profile by publishing it into ABDC listed journals. His areas of research interests include Family Business and Marketing. Prof. Arpan has also contributed articles to reputed national and international journals such as the International Journal of Emerging Markets, International Journal of Business and Globalization, Journal of Service Research, and many other.

He also plays roles in various capacities like guest faculty, scholar, guest editor, guest speaker, session chair, and many more across different platforms in India and abroad. He is on the reviewer board of many renowned journals. He is a vivid researcher with a demonstrated history of working in higher education and the corporate industry complemented with various publications. He has constantly been delivering Faculty Development Programs on IQAC, Case Teaching, AACSB/NBA accreditations, and Academic Research workshops.

With expertise in sales techniques, Mr. Anand understands the ‘sales game’ inside out. He has personally coached business owners, big sales teams, mid-level executives, and also individual sales rookies. His expertise and first-hand sales working experience allow him to help improve the sale's closing rate, reduce the sales cycle time, and set up the overall sales process. Besides taking Open to all-Sales webinars, he has also imparted sales training to various corporates like BHEL, Axis Bank Ltd., Airtel, Ujjivan small finance bank, and many more.

Presently, He is working with Jaipuria Institute of Management, which is India's amongst best colleges for PGDM/MBA in Noida, as an Assistant Professor.

Ph.D. (pursuing); M.B.A.; M.Com; UGC-NET Management; B.Com

(No. of years) - 8.8 Years
Academic: (No. of years) - 6.6 Years
Industry: (No. of years) 2.2 Years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Tewary, T., Jain, V., Gopalakrishnan, B. N., & Anand, A. (2024). Climate mitigation investments: An economic and policy outlook. FIIB Business Review, 13(2), 220-231. https://doi.org/10.1177/23197145221097759

Anand, A., & Kaur, N. (2021). What encourages the Indian family small and medium enterprises to internationalise? International Journal of Business and Globalisation, 29(3), 296-313. https://doi.org/10.1504/IJBG.2021.118695

Anand, A., Jangra, S., Gupta, A., & Kumar, A. (2022). Is organic food leading to its purchase organically? Insights from bibliometric analysis. Academy of Marketing Studies Journal, 26(6), 1-18. https://www.abacademies.org/articles/Is-organic-food-leading-to-its-purchase-organically-1528-2678-26-6-263.pdf

Anubhav, K., Nahar, A., Anand, Aashish, K., & Kumar Mishra, S. (2022). Research landscape and future research agenda of digital entrepreneurship: A bibliometric literature review. Academy of Marketing Studies Journal, 26(6), 1-16. https://www.abacademies.org/articles/Research-landscape-and-future-research-agenda-of-digital-1528-2678-26-6-287.pdf

Rana, S., Anand, A., Prashar, S., & Haque, M. M. (2022). A perspective on the positioning of Indian business schools post COVID-19 pandemic. International Journal of Emerging Markets, 17(2), 353-367. https://doi.org/10.1108/IJOEM-04-2020-0415

Unveiling the drivers of consumers' actual buying behavior for organic food: Insights from SOBC framework in developing and emerging economies. FIIB Business Review; 2024 (Last Stage of R&R)

Study on Artificial Intelligence (AI) initiatives in e-service delivery system: A service process perception model. International Journal of Services Operations and Informatics 2024 (Accepted and Communicated)

Book Chapters

Anand, A., & Jindal, P. (2024). Brand building in the metaverse. In K. Shalender, B. Singla, & N. Singh (Eds.), Creator Economy in Metaverse Space: Use Cases, Adoption Challenges, and Integration Roadmap. IGI Global.  DOI: 10.4018/979-8-3693-3358-7.ch001

Chaturvedi, S., Anand, A., & Kumar, A. (2024). Unlocking growth: The synergy of marketing analytics and operations. In A. Khang, P. K. Dutta, S. Gupta, N. Ayedee, & S. Chatterjee (Eds.), Revolutionizing the AI-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals. CRC Press, Taylor and Francis. ISBN 9781032688299

Case Studies

Anand, A., Kumar, A., Tewary, T., & Rana, S. (2024). Navigating tough times: how can Mad Flavours survive COVID-19? SAGE Business Cases Originals. DOI: https://doi.org/10.4135/9781071926888

Edited Books

Anand, A., Tripathi, A., Sharma, K., Chauhan, A., & Agarwal, R. (Eds.). (2023). Sustainability, entrepreneurship equity and digital strategies. Bloomsbury Publishing. ISBN 9789356409903

Rana, S., Jindal, P., Ghosal, I., Anand, A., & Mukherjee, S. (Eds.). (In Production, October 2024). Marketing perspectives on phygitalization.  CRC Press Taylor and Francis, ISBN: 9781774918463

Sinha, A. K., Mohapatra, A. K., Anand, A., Gupta, P., & Kumar, A. (2019). Advances in management and technology. Bloomsbury Publishing. ISBN 9789389714890

Mohapatra, A. K., Anand, A. et al (Ed.). (2019). Business management & social innovation. Bloomsbury Publishing. ISBN 9789389714906

 

Conference Papers

Anand, A. (2020). Café Coffee Day - Rise and fall of the empire, at Katastasi-The case writing competition, Fortune Institute of International Business, New Delhi [23-24 January 2020]

Anand, A. (2020). Kishan Chaat Bhandaar, Katastasi-The case writing competition, Fortune Institute of International Business, New Delhi [23-24 January 2020]

Anand, A. (2020). Netflix: Is it the end of the TV industry? at Katastasi-The case writing competition, Fortune Institute of International Business, New Delhi [23-24 January 2020]

Anand, A. (2019). What encourages Indian family small medium enterprises to internationalize? Asian Family Business Conference, ISB, Hyderabad [1-3 February 2019]