PGDM (Marketing)


Offered at Noida

PGDM equivalent to MBA by AIU (Association of Indian Universities)

NBA Accredited#

Program

The Post Graduate Diploma in Management in Marketing -PGDM (M), is a program with special focus on marketing management. The program aims at grooming creative and energetic young professionals to manage the challenges of the vast size and diversity of the Indian and global market.

Marketing of luxury products, products mass customised for the fast growing middle-class consumers, developing niches within the rural rich, catering to the huge BOP market, fashion marketing, creating winning advertising & sales promotion campaigns, building brands through social media, discovering unstated wants of consumers through research and B2B marketing are just a few of the issues that are covered in this super-specialised program in marketing management.

No other job or function can parallel the exciting and fast growth & reward-oriented job and entrepreneurial opportunities. The students of this super-specialised course, PGDM (M), have an edge over others in this regard. Jaipuria takes pride for cruiters to name a few are Airtel, Vodafone, Standard Chartered Bank, redington, ingram micro, Videocon to name a few.

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Program Structure

Jaipuria Institute of Management follows a trimester system of study. The entire two year program is therefore divided into six trimesters. The program comprises of a total of 35 courses of three credits each, of which 30 are core courses of study and the remaining 5 are elective courses. Each course of three credits consists of 24 sessions of 75 minutes each, i.e.: 30 direct class room contact hours. Students can earn a dual specialization by taking elective courses in other functional areas of management say finance, human resource management, information technology, international business, etc.

Jaipuria Institute of Management follows a continuous system on assessment and evaluation for measurement of learning outcomes by students. Each course therefore assesses learning by a blend of quizzes, assignments, case / exercise analysis, discussion / report submission, project / term paper, mid-term examination and end-term examination.

The curriculum is so designed that in the first year core courses are covered to strengthen knowledge of fundamentals in all areas of functional management to enable students to gain a holistic perspective of general management besides building on the essential communication, computer and quantitative skills.

Summer vacation between the first year and second year is utilized for summer internship to gain first-hand experience of working in the real business world and also for application of class room learning to manage the prevailing challenges of industry.

The second year provides opportunity to choose courses in the chosen area of specialization customized to career aspirations of students and the industry requirements. The three trimesters in the second year are geared towards an in-depth understanding of the respective fields of specialization. Thus, making students industry ready for taking on real life challenges.

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  • Core Courses
  • Elective Courses

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  • Information Technology (IT)


    Evolution of Information Technology has dramatically increased the availability and importance of data and its analysis in business decision making. This course centers on understanding the importance of data and IT infrastructure, enterprise applications, that enhances the skill set regarding the usage of tools and techniques to support decision making. Spreadsheets, concepts of DBMS, ER modelling, normalization and other software’s that is used as the basis for quantitative decisions. MS-Access to identify entities in a business and create entity relationships and graphically represent them through ERD. It also helps students to learn to retrieve data from entities using simple select queries, conditional queries, calculations and different operators.

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    Finance


    This course will focus in building your base in finance and accounting.

    As such, financial reporting plays a vital role in everyday commerce and in the broader functioning of a market economy. Still, to the average business person, financial reports are nothing short of impenetrable and daunting. It is essential to feel comfortable evaluating and discussing financial information, so understanding and analyzing financial re-ports is a core competency that you need to start developing early on in the PGDM program.

    This course will teach you the basics of financial accounting that covers mechanics of financial statements, tools and techniques of Financial Statement Analysis, Estimating and Analyzing Cash Flows, Goals of Managerial Accounting, Cost Terms used for decision making and Concept of Incremental Analysis, Traditional Cost Management Systems: Job‐Order Costing and Process Costing System, Cost Behavior Patterns and Cost Estimation Methods like CAPM, PV & FV calculation, WACC and WMCC. Capital Budgeting and project evaluation.

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  • Quantitative Management/Operation Management (QM/OM)


    As technology becomes more integrated into business processes, managers and leaders alike must be able to understand and communicate the enabling potential of these tools across the supply chain. This course integrates the fundamental principles quantitative management methodology and operations management to cover the multiple activities comprising a company’s operating core and its supply chain.

    This course focuses on what is required in order for firms to achieve world class operational performance and supply chain integration. Topics include the supply chain perspective, supplier partnerships, process analysis, lean manufacturing, theory of constraints, quality management and system modeling and simulation.

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    Human Resource / Organisational Behaviour


    Human Resource is one of the most vital job functions in an organization. These HR professionals are responsible for identifying, and acquiring talents for their company better future. They have a say in formulation of employee policies and ensuring their implementation.

    Choosing Human Resource as a specialization is a matter of personal choice, although it is best suited for professionals who have people skills, like to interact with different personalities. The course will centre around talent acquisition, job analysis; forecasting and planning; Strategic job analysis and competency modeling; Interpersonal Relationships; Transactional Analysis; Understanding Conflict; Individual Conflict Handling Style; Negotiation Skills; Time management and Understanding Organizational Behavior.

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  • Marketing


    The class introduces participants to concepts and principles of marketing management. The major role of marketing in a company is determining, creating, communicating and delivering a value proposition that meets the needs of its customers and organisation. This course will introduce you to the marketing concepts, the process required to develop marketing strategies. Focus on the analysis of complex marketing problems, understanding customers and their buying behavior; competitors analysis; customer relationship management. The course will also covers areas like pricing, designing distribution channels, and managing marketing mix activities.

    By the end of the course, participant will have a solid understanding of marketing issues, the major decision areas under marketing responsibility, the basic interrelationships of those decision areas, and an appreciation of how to apply key frameworks and tools in business.

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    Business Communication


    Good Listening, Speaking, Reading and Writing (LSRW)’ skills are the keys to unlock the doors to success in the world of business. This course equips you to maximize your impact in any organisationon /or clients. Whether it is presenting results, or complex ideas to management or requesting and receiving constructive feedback, this course will equip you with the essential communication skills a management graduate must possess. The course will enable you to

    • Design and deliver presentations that contain persuasive supporting data
    • Deliver presentations and business documents that demonstrate your command of strategy, content, organization, and style
    • Answer questions with persuasive evidence and examples
    • Apply the communication strategy principles to a variety of communication situations

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  • Economics


    This course focuses on the economic decisions made by managers of firms, and the structures of various market environments within which these decisions are made. The course features the application of fundamental concepts, such as micro and macroeconomics, opportunity costs, transaction costs. In addition, the course covers utility analysis, demand, supply, and cost functions and applies these models to pricing and vertical integration issues.

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    General Management


    This course is an introduction to the critical management skills involved in planning, structuring, controlling and leading an organization. It would provide you with an outlook of all the functional area within an organization and will also help you to :

    • Enhance managerial skills of the participants to prepare them to shoulder higher responsibilities.
    • Provide participants with an opportunity to learn management concepts and techniques relevant for formulating & implementing strategies in functional & general management areas.
    • Enable the participants to appreciate interdependencies in an organization & acquire perspectives required for general managementpositions.

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  • Finance


    • International Financial Reporting Standards
    • Financial Econometrics
    • Financial Modeling
    • Wealth Management
    • Investment Management
    • Corporate Valuation
    • Fixed Income Securities
    • Financial Derivatives and Risk Management
    • Financial Markets & Services
    • Risk Management in Commercial Banks
    • International Finance
    • Project Finance
    • Private Equity and Venture Capital
    • Infrastructure Financing
    • Corporate Restructuring
    • Raising Capital: Financial Instruments, Institutions and Strategy

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    Human Resources Management


    • Manpower Planning & Recruitment Strategies
    • Training & Development
    • Competency Mapping and Performance Management
    • Compensation Management and Reward System
    • Employee Relations
    • International HRM
    • Human Resource Information System
    • Labour Laws
    • Knowledge Management
    • Cross-Culture & Diversity Management
    • Strategic Human Resource Management
    • Organisation Development & Change
    • Talent Acquisition, Retention & Growth

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  • Marketing


    • Merchandising Management
    • Strategy Management of Retailing
    • Product & Category Management
    • Advertising & Sales Promotion
    • Rural Marketing
    • International Marketing
    • Special Topics in Marketing
    • Marketing of Financial Services
    • Strategic Marketing Management
    • Below-the-Line Marketing

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    Operations Management


    • Operations Strategy
    • Materials and Inventory Management
    • Project Management
    • Managing Services Operations
    • Total Quality Management
    • Logistics Management
    • Manufacturing Planning and Control
    • Safety, Health & Environment Management
    • Technology and Innovation Management
    • Management of Outsourcing
    • Supply Chain Management

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  • General Management/ Open Electives


    • Business Negotiations Skills
    • Business Ethics and Values
    • Leadership
    • Interpersonal Processes and Team building
    • Coaching and Counseling Skills
    • Creativity and Innovation
    • Advanced Communication
    • Thinking and Writing Skills
    • Personal Growth
    • Personality Development and Business Etiquette
    • Spirituality and Management
    • Advanced Entrepreneurship
    • Power, Ethics and Politics
    • Women Leadership
    • Corporate Social Responsibility
    • Business Forecasting
    • Management of NGOs
    • Business Government and Global Economy
    • Business Analytics
    • Building and Sustaining a Successful Economy
    • Business Turnaround Management

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  • * The students of PGDM (Marketing) will have a choice of selecting electives both from the specialized stream of electives in Marketing as well as from other functional areas of management. Contact Program Office for details.
    Elective Courses differ from campus to campus. The list of electives may change as per students’ preference and industry need.

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