Offered at Noida
PGDM equivalent to MBA by AIU (Association of Indian Universities)
The Post Graduate Diploma in Management in Marketing -PGDM (M), is a program with special focus on marketing management. The program aims at grooming creative and energetic young professionals to manage the challenges of the vast size and diversity of the Indian and global market.
Marketing of luxury products, products mass customised for the fast growing middle-class consumers, developing niches within the rural rich, catering to the huge BOP market, fashion marketing, creating winning advertising & sales promotion campaigns, building brands through social media, discovering unstated wants of consumers through research and B2B marketing are just a few of the issues that are covered in this super-specialised program in marketing management.
No other job or function can parallel the exciting and fast growth & reward-oriented job and entrepreneurial opportunities. The students of this super-specialised course, PGDM (M), have an edge over others in this regard. Jaipuria takes pride for cruiters to name a few are Airtel, Vodafone, Standard Chartered Bank, redington, ingram micro, Videocon to name a few.
Jaipuria Institute of Management follows a trimester system of study. The entire two year program is therefore divided into six trimesters. The program comprises of a total of 35 courses of three credits each, of which 30 are core courses of study and the remaining 5 are elective courses. Each course of three credits consists of 24 sessions of 75 minutes each, i.e.: 30 direct class room contact hours. Students can earn a dual specialization by taking elective courses in other functional areas of management say finance, human resource management, information technology, international business, etc.
Jaipuria Institute of Management follows a continuous system on assessment and evaluation for measurement of learning outcomes by students. Each course therefore assesses learning by a blend of quizzes, assignments, case / exercise analysis, discussion / report submission, project / term paper, mid-term examination and end-term examination.
The curriculum is so designed that in the first year core courses are covered to strengthen knowledge of fundamentals in all areas of functional management to enable students to gain a holistic perspective of general management besides building on the essential communication, computer and quantitative skills.
Summer vacation between the first year and second year is utilized for summer internship to gain first-hand experience of working in the real business world and also for application of class room learning to manage the prevailing challenges of industry.
The second year provides opportunity to choose courses in the chosen area of specialization customized to career aspirations of students and the industry requirements. The three trimesters in the second year are geared towards an in-depth understanding of the respective fields of specialization. Thus, making students industry ready for taking on real life challenges.
- Core Courses
- Elective Courses