Crafting Corporate Success: Blogs & LinkedIn Revolution
Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn.
This innovative approach aims to provide students with a more authentic writing experience, aligning with the demands of contemporary professional settings. The research findings reveal a paradigm shift in the impact of business writing education.
The Web 2.0–based tool enhances traditional writing skills and unexpectedly enables students to build relationships within the professional community actively. This challenges the conventional perception of writing assignments as mere academic exercises and underscores the broader social and networking dimensions of business writing.
The study suggests that integrating modern communication tools into business education 07 not only prepares students for the workplace but also cultivates the ability to engage with a wider audience and establish meaningful connections, crucial elements in today’s corporate landscape.
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From a corporate perspective, the study implies a re-evaluation of the importance of candidates’ proficiency in utilizing contemporary communication platforms like LinkedIn. It emphasizes that effective business communication extends beyond transmitting information to include the establishment of meaningful connections. Recognizing and valuing such proficiency becomes imperative for industry professionals and corporate leaders.
Moreover, the emphasis on relationship-building within the professional community implies broader implications for fostering collaboration and networking in the corporate world. In essence, the research advocates for a forward-thinking approach to business writing education, highlighting the significance of real-world context, meaningful purpose, and audience engagement in preparing individuals for success in the modern business environment.
The full research paper can be accessed here Sharma, D. (2022). Making meaningful connections and learning workplace-like business writing through LinkedIn and blogging. Business and Professional Communication Quarterly, 85(3), 298-318.
DOI: https://doi.org/10.1177/23294906221109188
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