Is FOMO Driving Post-Pandemic Travel Trends? The study delves into how the surge in individuals' desire to travel due to Fear of Missing Out (FOMO) and the monotony of lockdown life has led to the emergence of revenge traveling as a new phenomenon. By investigating the relationship between FOMO, contextual trust, experiential risk, and the …
Al-Chef Cafeteria’s Post-Pandemic Survival & Growth The pandemic was ebbing as Mr. Ali Arif, a partner at Al-Chef Cafeteria in Patna, Bihar, observed the city's once vibrant streets with concern. This capital city of Bihar has seen a significant rise in the fast-food market. Driven by the adventurous tastes of the younger generation, Al-Chef Cafeteria …
ESG Trends: Indian Firms vs. Global Giants Do Institutional Investors Care about ESG Performance? - A Study of Indian Firms In the past few years, academicians, policymakers, and regulatory bodies have given conscious attention to sustainability. Sustainability in business means integrating environmental and social issues into business practices and strategies. Researchers have also observed that …
Adapting to AI: Employee Fitment in Industry 4.0 This study develops a practical understanding of the positive and negative employee experiences due to artificial intelligence (AI) adoption and the creation of technostress. It unravels the HR development-related challenges with the onset of Industry 4.0. Semi-structured interviews with 32 professionals working across nine industries were conducted. …
Register for CMAT 2025 by 25th December 2024 to Join Top MBA Colleges in India Are you aiming to join one of India’s top management institutes? The Common Management Admission Test (CMAT) 2024 is your golden opportunity! The National Testing Agency (NTA) has extended the registration deadline for this prestigious exam to 25th December 2024, …
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability paradigm, which emphasizes the integration of social, economic, and environmental dimensions known as the triple bottom line (TBL). As part of the European Union's (EU) efforts to evolve into a resource-efficient and competitive …
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn. This innovative approach …
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s wearable device market. With a burgeoning middle class and rising disposable incomes, the demand for fitness trackers, smartwatches, and health monitoring devices is on the rise. Furthermore, the COVID-19 pandemic has accelerated the …
CAN ANTHROPOMORPHISM BE A NEW TOOL FOR ATTRACTING NEW CUSTOMERS IN THE HOSPITALITY & TOURISM INDUSTRY? The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing previous levels in the hospitality and tourism sectors. The long-term viability of the organizations in the hospitality and tourism industry is threatened by fierce …
