Do Digital Dreams Hold the Blueprint for a Green Tomorrow?
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability... Read More
From Blogs to Boardrooms: Crafting Corporate Success Through Web 2.0 Business Writing
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create... Read More
How Fake Messages Impact Social Media and Consumer Trust
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown... Read More
How Emotions Drive Electric Car Purchases in Emerging Markets
Sparking Desire – How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as... Read More
Navigating the Metaverse: A Journey Through Prof. Anubhav Mishra’s Groundbreaking Research
Metaverse Adoption: Challenges and Public Perception – A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and... Read More
Continuous Purchase Intention for Organic Personal Care: Dr. Halan’s Insights
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are... Read More
Augmented Reality: Transforming In-Store Experiences Through the Eyes of Dr. Rekha Attri
Imagine walking into your favorite retail store and suddenly being greeted by a holographic assistant, showcasing products in a way you’ve never... Read More