Do Digital Dreams Hold the Blueprint for a Green Tomorrow?
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability... Read More
From Blogs to Boardrooms: Crafting Corporate Success Through Web 2.0 Business Writing
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create... Read More
Amazon & Flipkart: Impact on Indian Small Business Owners
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart... Read More
Gym-Goers & Wearables: How Fitness Devices Gain Popularity
Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s... Read More
Anthropomorphism in Hospitality: Attract New Customers Today
CAN ANTHROPOMORPHISM BE A NEW TOOL FOR ATTRACTING NEW CUSTOMERS IN THE HOSPITALITY & TOURISM INDUSTRY? The employment of anthropomorphism in promotion... Read More
How Fake Messages Impact Social Media and Consumer Trust
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown... Read More
How Emotions Drive Electric Car Purchases in Emerging Markets
Sparking Desire – How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as... Read More
Continuous Purchase Intention for Organic Personal Care: Dr. Halan’s Insights
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are... Read More
Is Cloud Kitchen here to Flourish or Fade? – Research by Richa Misra, Shalini Srivastava
Is Cloud Kitchen here to Flourish or Fade? – Research by Richa Misra, Shalini Srivastava from Jaipuria Noida The Indian hospitality industry... Read More