Explore how Vedansh Rathi developed consumer-facing confidence, leadership skills, and practical marketing expertise at Jaipuria Institute of Management, Jaipur before securing an international opportunity with Splash Fashion, Landmark Group, Dubai.
Vedansh Rathi’s Journey of Growth, Confidence, and Global Exposure at Jaipuria Institute of Management
There is a particular kind of discomfort that has nothing to do with failure.
It is the discomfort of being good at thinking about people without ever having to stand in front of them.
Vedansh Rathi understood markets. He could analyse consumer behaviour, read data, and draw insights that others missed. Two years as a Research Analyst had given him a sharp, structured mind and genuine confidence in how he thought about business problems.
But thinking about customers and facing them are two completely different things. One happens at a desk. The other happens in a store, in real time, with a stranger who has no obligation to listen and every reason to walk away.
Vedansh knew that gap existed inside him. What he did not yet know was that closing it would take him from Jaipur to Splash Fashion, Landmark Group, Dubai, UAE. The two years at Jaipuria Institute of Management, Jaipur, between those two points changed not just what he could do, but who he was capable of becoming.
He Was Brilliant With Data. The Market Asked Him to Be Brilliant With People.
Vedansh chose to specialise in Marketing at Jaipuria Institute of Management, Jaipur, a decision that was as much about confronting his own limitations as it was about building on his existing strengths.
He arrived with a research background and high expectations for what an MBA could give him. What he encountered was something more demanding than he had anticipated.
“Before joining Jaipuria, I expected an MBA to mainly improve my business knowledge and placement opportunities. But the journey turned out to be much more practical and demanding than I anticipated,” he shares.
The PGDM programme at Jaipuria Institute of Management, Jaipur, did not simply layer marketing theory onto his analytical foundation. It placed him repeatedly in situations where data alone was insufficient, where the answer required human judgment, consumer empathy, and the ability to influence a decision being made by a person, not a model. For someone who had built his professional identity around analysis, that was a deeply uncomfortable place to begin.
He stayed in that discomfort. That choice made all the difference.
The Retail Floor That Rewrote Everything He Thought He Knew
The defining chapter of Vedansh’s PGDM journey at Jaipuria Institute of Management, Jaipur came not in a classroom but in a retail outlet, during his summer internship at Yakult Danone’s Modern Trade division.
His role required him to engage directly with consumers, conduct product sampling, execute in-store promotions, and do the one thing that pure analysis had never demanded of him: stand in front of a stranger and change their mind.
The first interactions were difficult. Consumers were disinterested, distracted, and largely unmoved by the polished frameworks he had spent months studying. There was no dataset to retreat into. There was only the next customer and the question of whether he could find a way to connect.
He pushed through, conversation by conversation, day after day.
“Instead of limiting myself to observation, I actively engaged in consumer interactions and in-store execution to understand how strategies translate into sales,” he says.
And then, without him quite noticing when it happened, things changed. Customers began to stop. Conversations began to land. The person who had spent two years understanding people through data was finally understanding them face-to-face.
“Seeing direct conversion from customer interaction to sales significantly boosted my confidence and prepared me for client-facing roles,” he shares.
Jaipuria Institute of Management had placed him in that internship with a specific purpose. The institution understands that the distance between theoretical marketing education and applied commercial capability can only be closed through real industry exposure. For Vedansh, Yakult Danone was where that distance finally closed.
How an Analyst Learnt to Read People the Way He Reads Data
What emerged from Vedansh’s internship and the broader PGDM experience at Jaipuria Institute of Management, Jaipur, was a professional combination that is genuinely rare: someone who could read a market analytically and read a customer intuitively at the same time.
But Jaipuria kept testing that combination in new environments.
In a national competition, he led a team that ranked among the top 50 in India. The experience of performing under competitive pressure, managing team dynamics, and delivering results in front of external evaluators built a dimension of leadership that internships alone cannot produce.
“Leading teams and balancing strategy with execution became a defining aspect of my growth,” he says.
The peer learning environment at Jaipuria Institute of Management, Jaipur contributed equally. Working alongside students from diverse academic and professional backgrounds continuously expanded his perspective on how business problems can be approached from angles that pure analysis never surfaces.
The Feedback Loop That Made His Interview Unforgettable
Vedansh’s preparation for placements at Jaipuria Institute of Management was defined by one quality above all others: his willingness to receive precise, critical feedback and act on it without defensiveness.
“What stood out most was the personalised feedback after mock sessions, which helped me improve communication clarity and structured thinking,” he says.
Mock interviews, group discussion practice, aptitude preparation, and resume refinement were all part of the structured placement preparation at Jaipuria Institute of Management. Alongside this, Vedansh used AI-powered tools to simulate interview conditions, improve his articulation, and prepare with greater efficiency.
“AI tools helped me identify gaps in clarity and improve articulation during interview preparation,” he shares.
The combination produced a candidate who walked into Splash Fashion’s interview with the analytical credibility of a Research Analyst, the consumer-facing confidence of someone who had worked at Yakult, and the communication precision of someone who had been genuinely and repeatedly tested at Jaipuria Institute of Management, Jaipur.
What He Would Tell Someone Standing Where He Once Stood
Vedansh’s advice comes directly from the tension his own journey resolved.
“Placements are the result of consistent preparation, not just the college brand. Growth at Jaipuria is directly proportional to the effort you put in,” he says.
For students from analytical backgrounds who wonder whether consumer-facing roles are genuinely within their reach, his answer is simple: step outside what you are comfortable doing, as early and as often as the programme allows.
The discomfort is not a warning. It is the point.
The Professional Dubai Was Waiting For
Vedansh Rathi arrived at Jaipuria knowing how to think about people.
He left knowing how to reach them.
That shift did not happen in a single moment. It happened through an internship that put him in uncomfortable situations every day, a competition that asked him to lead publicly, feedback that asked him to improve honestly, and a peer environment that asked him to think differently.
Jaipuria built the conditions for all of it.
The analyst who struggled to face customers became the Management Trainee that Dubai chose to hire.
He did the work. Jaipuria built the road.
Frequently Asked Questions (FAQs)
How did Jaipuria Institute of Management help Vedansh Rathi transition into marketing?
Jaipuria Institute of Management, Jaipur helped Vedansh Rathi develop consumer-facing confidence, practical marketing skills, leadership abilities, and communication clarity through internships, live projects, competitions, and placement preparation activities.
What role did the Yakult Danone internship play in Vedansh Rathi’s growth?
Vedansh’s internship at Yakult Danone gave him direct exposure to customer interactions, in-store promotions, and sales execution, helping him bridge the gap between analytical thinking and practical marketing experience.
How did AI-powered interview preparation help Vedansh during placements?
AI-powered interview preparation tools helped Vedansh identify gaps in communication clarity, improve articulation, and prepare more effectively for placement interviews through repeated practice and structured feedback.
How did Vedansh Rathi secure an international opportunity with Splash Fashion Dubai?
Through internships, leadership experiences, placement preparation, and continuous professional development at Jaipuria Institute of Management, Jaipur, Vedansh built the confidence and practical marketing expertise that helped him secure an opportunity with Splash Fashion, Landmark Group, Dubai.
