Barriers in Health Tech Startups: Insights for Growth The role and significance of technology are expanding in healthcare with the advanced use of digital or ICT technology for healthcare monitoring and treatment solutions. In this context, the world has witnessed the emergence of several health tech startups in recent years with the purpose of providing …
ESG Trends: Indian Firms vs. Global Giants Do Institutional Investors Care about ESG Performance? - A Study of Indian Firms In the past few years, academicians, policymakers, and regulatory bodies have given conscious attention to sustainability. Sustainability in business means integrating environmental and social issues into business practices and strategies. Researchers have also observed that …
Adapting to AI: Employee Fitment in Industry 4.0 This study develops a practical understanding of the positive and negative employee experiences due to artificial intelligence (AI) adoption and the creation of technostress. It unravels the HR development-related challenges with the onset of Industry 4.0. Semi-structured interviews with 32 professionals working across nine industries were conducted. …
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability paradigm, which emphasizes the integration of social, economic, and environmental dimensions known as the triple bottom line (TBL). As part of the European Union's (EU) efforts to evolve into a resource-efficient and competitive …
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn. This innovative approach …
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s wearable device market. With a burgeoning middle class and rising disposable incomes, the demand for fitness trackers, smartwatches, and health monitoring devices is on the rise. Furthermore, the COVID-19 pandemic has accelerated the …
CAN ANTHROPOMORPHISM BE A NEW TOOL FOR ATTRACTING NEW CUSTOMERS IN THE HOSPITALITY & TOURISM INDUSTRY? The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing previous levels in the hospitality and tourism sectors. The long-term viability of the organizations in the hospitality and tourism industry is threatened by fierce …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
