Management institutes are adopting AI—see how tools like ChatGPT are enhancing learning, skills, and classroom innovation in PGDM programs.
Management institutes are adopting AI—see how tools like ChatGPT are enhancing learning, skills, and classroom innovation in PGDM programs.
Voice AI like Alexa is transforming rural education in India—boosting student engagement, learning outcomes, and teacher support in under-resourced schools.
From trust to empathy, see how user-friendly design and localization help chatbots better serve banking customers, driving loyalty and satisfaction.
Explore how AI-powered leadership boosts performance in tourism but also challenges autonomy. Striking the right balance is key to employee engagement success.
Discover how Artificial Intelligence (AI) helps industries cut carbon emissions and optimize resources with green process innovations aligned with global sustainability goals.
Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
The empirical study focuses on work-life balance, mental health, or innovative approaches to well-being like staycation in the modern workplace. It suggests a blend of professional and personal rejuvenation, framed within the Conservation of Resources (COR) theory, which is a well-regarded perspective in understanding stress and well-being. The COVID-19 pandemic has precipitated an unparalleled crisis …
Is FOMO Driving Post-Pandemic Travel Trends? The study delves into how the surge in individuals' desire to travel due to Fear of Missing Out (FOMO) and the monotony of lockdown life has led to the emergence of revenge traveling as a new phenomenon. By investigating the relationship between FOMO, contextual trust, experiential risk, and the …
Al-Chef Cafeteria’s Post-Pandemic Survival & Growth The pandemic was ebbing as Mr. Ali Arif, a partner at Al-Chef Cafeteria in Patna, Bihar, observed the city's once vibrant streets with concern. This capital city of Bihar has seen a significant rise in the fast-food market. Driven by the adventurous tastes of the younger generation, Al-Chef Cafeteria …
In the competitive travel and tour industry, thorough customer understanding is essential for differentiation and success. Companies in this sector utilize frequent surveys and analytic tools to know their customer's travel habits, past experiences (good or bad), demographics, budget, health, accessibility needs, travel companions, and other cultural interests. This helps them offer customized choices to …
40 Years of Sustainable Tourism: Insights & Future Trends: Research by Agarwal, R., Mehrotra, A., Mishra, A. Tourism generated 5% carbon dioxide emissions and 4% of global GDP ($3.4 trillion in 2019) (UNWTO, 2019). Tourism-related activities include resource extraction, production, and waste disposal, polluting soil, oceans, and natural resources. Social media and the internet have …
Wonder Pedicabs: Exploring Old Delhi’s Heritage on Wheels When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, ‘the Wonder …
Tourism’s Comeback: Strategies for Recovery & Growth: Research by Gupta, S., Kushwaha, P. S., Badhera, U. The tourism industry, once a powerhouse of economic growth and a key player in poverty alleviation, has faced a dramatic upheaval due to the COVID-19 pandemic. The crisis brought about unprecedented travel restrictions, border closures, and mandatory quarantines, which …
Destination Branding & Advocacy: The Power of Experience Travel and tourism are important sectors that contribute significantly to the global economy. In an extremely competitive global scenario, marketers of tourist destinations focus on creating and developing a favorable and attractive image for the destination brand to attract the attention of stakeholders such as customers, investors, …
Gyan Fresh: Digital Transformation in the Dairy Industry The case study is set up on a regional dairy player Gyan Fresh Private Limited in Uttar Pradesh, India. Gyan Dairy, founded in the year 2007 by Mr. Chandra Prakash Agarwal, was a privately held subsidiary of C. P. Milk and Food Products. Gyan’s vision was to …
Social Media Adoption Among Bottom of the Pyramid (BOP) Consumers Social media has emerged as an all-inclusive technology with the potential to integrate with the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from education to retailing. Though the presence of BOP on social media has increased lately, the desired level of …
Driving Outcome-Based IT Contracts with Automation Background & Rationale -Outcome-based contracts (OBCs) in IT outsourcing are contracts that deliver assured cost reduction or increased revenue at the customer business through the offered application. Such applications are enabled by automation and digital transformation which reduce uncertainties by better prediction and reduce revenue leakages by improving efficiencies. …
Challenges in Online Furniture Retail by Wakefit Although furniture has traditionally been an unorganized category, online furniture platforms have been on an upward curve for the past few years. Digitization of the economy and the usage of smartphones to access the internet have given a thrust to online purchases. This case on Wakefit Innovations Private …
Barriers in Health Tech Startups: Insights for Growth The role and significance of technology are expanding in healthcare with the advanced use of digital or ICT technology for healthcare monitoring and treatment solutions. In this context, the world has witnessed the emergence of several health tech startups in recent years with the purpose of providing …
ESG Trends: Indian Firms vs. Global Giants Do Institutional Investors Care about ESG Performance? - A Study of Indian Firms In the past few years, academicians, policymakers, and regulatory bodies have given conscious attention to sustainability. Sustainability in business means integrating environmental and social issues into business practices and strategies. Researchers have also observed that …
Adapting to AI: Employee Fitment in Industry 4.0 This study develops a practical understanding of the positive and negative employee experiences due to artificial intelligence (AI) adoption and the creation of technostress. It unravels the HR development-related challenges with the onset of Industry 4.0. Semi-structured interviews with 32 professionals working across nine industries were conducted. …
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability paradigm, which emphasizes the integration of social, economic, and environmental dimensions known as the triple bottom line (TBL). As part of the European Union's (EU) efforts to evolve into a resource-efficient and competitive …
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn. This innovative approach …
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s wearable device market. With a burgeoning middle class and rising disposable incomes, the demand for fitness trackers, smartwatches, and health monitoring devices is on the rise. Furthermore, the COVID-19 pandemic has accelerated the …
CAN ANTHROPOMORPHISM BE A NEW TOOL FOR ATTRACTING NEW CUSTOMERS IN THE HOSPITALITY & TOURISM INDUSTRY? The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing previous levels in the hospitality and tourism sectors. The long-term viability of the organizations in the hospitality and tourism industry is threatened by fierce …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
How Enterprise Social Networks Impact Mental Toughness & Cyberslacking A research work by Dr. Ritika Gugnani In today's fast-paced corporate world, technology serves as a double-edged sword. It enhances connectivity and productivity but also introduces challenges such as cyberslacking. Cyberslacking refers to the use of the internet and social media for personal purposes during work …
Metaverse Adoption: Challenges and Public Perception - A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and virtuality intertwine seamlessly. You’re not just exploring a new digital space; you’re engaging with a universe where your virtual experiences are as rich and meaningful as your real-life ones. Welcome to the metaverse, …
What went wrong with Walmart in Japan, China, and South Korea? – Research by Dr. Deepak Halan from Jaipuria Noida India does not allow foreign investment in multi-brand retail however, there are many countries that do so. Today Walmart operates about 10,500 stores and clubs in 20 countries. Getting here has been a long and demanding …
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are increasingly shifting towards sustainability and natural products, Organic Personal Care Products (OPCPs) have carved out a significant niche in the personal care industry. Dr. Deepak Halan’s recent research paper, “Continuous Purchase Intention of …
Imagine walking into your favorite retail store and suddenly being greeted by a holographic assistant, showcasing products in a way you’ve never seen before. This isn’t a scene from a sci-fi movie—it's the exciting reality of augmented reality (AR) in today’s shopping world. Dr. Rekha Attri, Professor and Dean of Student Affairs at Jaipuria Institute …
Can we solve a multi-brand distributor’s supply crisis dilemma for self-care essentials during pandemic concerns? – Research by Dr Ankur Chauhan from Jaipuria Noida The sudden outbreak of the COVID-19 pandemic posed an enormous challenge to ensure the availability of self-care essentials (SCEs) in front of healthcare departments across the world. When we investigated the source …
Can the Threat Intelligence Model secure the confidentiality of the Health and Wellness Records of the Patients? – Research by Dr. Deepak Singh from Jaipuria Noida Cyber-attacks are rated among the top five risks in 2020, expected to grow twice by 2025, and the detection rate is as low as 0.05 percent, even in the …
Is Cloud Kitchen here to Flourish or Fade? - Research by Richa Misra, Shalini Srivastava from Jaipuria Noida The Indian hospitality industry has emerged as one of the prominent industries that drive the growth of the Indian service sector. There are two kinds of online food delivery platforms. The first type is the “aggregators,” which …
