Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
The empirical study focuses on work-life balance, mental health, or innovative approaches to well-being like staycation in the modern workplace. It suggests a blend of professional and personal rejuvenation, framed within the Conservation of Resources (COR) theory, which is a well-regarded perspective in understanding stress and well-being. The COVID-19 pandemic has precipitated an unparalleled crisis …
Is FOMO Driving Post-Pandemic Travel Trends? The study delves into how the surge in individuals' desire to travel due to Fear of Missing Out (FOMO) and the monotony of lockdown life has led to the emergence of revenge traveling as a new phenomenon. By investigating the relationship between FOMO, contextual trust, experiential risk, and the …
Al-Chef Cafeteria’s Post-Pandemic Survival & Growth The pandemic was ebbing as Mr. Ali Arif, a partner at Al-Chef Cafeteria in Patna, Bihar, observed the city's once vibrant streets with concern. This capital city of Bihar has seen a significant rise in the fast-food market. Driven by the adventurous tastes of the younger generation, Al-Chef Cafeteria …
In the competitive travel and tour industry, thorough customer understanding is essential for differentiation and success. Companies in this sector utilize frequent surveys and analytic tools to know their customer's travel habits, past experiences (good or bad), demographics, budget, health, accessibility needs, travel companions, and other cultural interests. This helps them offer customized choices to …
40 Years of Sustainable Tourism: Insights & Future Trends: Research by Agarwal, R., Mehrotra, A., Mishra, A. Tourism generated 5% carbon dioxide emissions and 4% of global GDP ($3.4 trillion in 2019) (UNWTO, 2019). Tourism-related activities include resource extraction, production, and waste disposal, polluting soil, oceans, and natural resources. Social media and the internet have …
Wonder Pedicabs: Exploring Old Delhi’s Heritage on Wheels When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, ‘the Wonder …
Tourism’s Comeback: Strategies for Recovery & Growth: Research by Gupta, S., Kushwaha, P. S., Badhera, U. The tourism industry, once a powerhouse of economic growth and a key player in poverty alleviation, has faced a dramatic upheaval due to the COVID-19 pandemic. The crisis brought about unprecedented travel restrictions, border closures, and mandatory quarantines, which …
