Destination Branding & Advocacy: The Power of Experience Travel and tourism are important sectors that contribute significantly to the global economy. In an extremely competitive global scenario, marketers of tourist destinations focus on creating and developing a favorable and attractive image for the destination brand to attract the attention of stakeholders such as customers, investors, …
Gyan Fresh: Digital Transformation in the Dairy Industry The case study is set up on a regional dairy player Gyan Fresh Private Limited in Uttar Pradesh, India. Gyan Dairy, founded in the year 2007 by Mr. Chandra Prakash Agarwal, was a privately held subsidiary of C. P. Milk and Food Products. Gyan’s vision was to …
Social Media Adoption Among Bottom of the Pyramid (BOP) Consumers Social media has emerged as an all-inclusive technology with the potential to integrate with the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from education to retailing. Though the presence of BOP on social media has increased lately, the desired level of …
Driving Outcome-Based IT Contracts with Automation Background & Rationale -Outcome-based contracts (OBCs) in IT outsourcing are contracts that deliver assured cost reduction or increased revenue at the customer business through the offered application. Such applications are enabled by automation and digital transformation which reduce uncertainties by better prediction and reduce revenue leakages by improving efficiencies. …
Challenges in Online Furniture Retail by Wakefit Although furniture has traditionally been an unorganized category, online furniture platforms have been on an upward curve for the past few years. Digitization of the economy and the usage of smartphones to access the internet have given a thrust to online purchases. This case on Wakefit Innovations Private …
Barriers in Health Tech Startups: Insights for Growth The role and significance of technology are expanding in healthcare with the advanced use of digital or ICT technology for healthcare monitoring and treatment solutions. In this context, the world has witnessed the emergence of several health tech startups in recent years with the purpose of providing …
ESG Trends: Indian Firms vs. Global Giants Do Institutional Investors Care about ESG Performance? - A Study of Indian Firms In the past few years, academicians, policymakers, and regulatory bodies have given conscious attention to sustainability. Sustainability in business means integrating environmental and social issues into business practices and strategies. Researchers have also observed that …
Adapting to AI: Employee Fitment in Industry 4.0 This study develops a practical understanding of the positive and negative employee experiences due to artificial intelligence (AI) adoption and the creation of technostress. It unravels the HR development-related challenges with the onset of Industry 4.0. Semi-structured interviews with 32 professionals working across nine industries were conducted. …
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability paradigm, which emphasizes the integration of social, economic, and environmental dimensions known as the triple bottom line (TBL). As part of the European Union's (EU) efforts to evolve into a resource-efficient and competitive …
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn. This innovative approach …
