Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s wearable device market. With a burgeoning middle class and rising disposable incomes, the demand for fitness trackers, smartwatches, and health monitoring devices is on the rise. Furthermore, the COVID-19 pandemic has accelerated the …
CAN ANTHROPOMORPHISM BE A NEW TOOL FOR ATTRACTING NEW CUSTOMERS IN THE HOSPITALITY & TOURISM INDUSTRY? The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing previous levels in the hospitality and tourism sectors. The long-term viability of the organizations in the hospitality and tourism industry is threatened by fierce …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
How Enterprise Social Networks Impact Mental Toughness & Cyberslacking A research work by Dr. Ritika Gugnani In today's fast-paced corporate world, technology serves as a double-edged sword. It enhances connectivity and productivity but also introduces challenges such as cyberslacking. Cyberslacking refers to the use of the internet and social media for personal purposes during work …
Metaverse Adoption: Challenges and Public Perception - A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and virtuality intertwine seamlessly. You’re not just exploring a new digital space; you’re engaging with a universe where your virtual experiences are as rich and meaningful as your real-life ones. Welcome to the metaverse, …
What went wrong with Walmart in Japan, China, and South Korea? – Research by Dr. Deepak Halan from Jaipuria Noida India does not allow foreign investment in multi-brand retail however, there are many countries that do so. Today Walmart operates about 10,500 stores and clubs in 20 countries. Getting here has been a long and demanding …
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are increasingly shifting towards sustainability and natural products, Organic Personal Care Products (OPCPs) have carved out a significant niche in the personal care industry. Dr. Deepak Halan’s recent research paper, “Continuous Purchase Intention of …
Imagine walking into your favorite retail store and suddenly being greeted by a holographic assistant, showcasing products in a way you’ve never seen before. This isn’t a scene from a sci-fi movie—it's the exciting reality of augmented reality (AR) in today’s shopping world. Dr. Rekha Attri, Professor and Dean of Student Affairs at Jaipuria Institute …
