Al-Chef Cafeteria’s Post-Pandemic Survival & Growth The pandemic was ebbing as Mr. Ali Arif, a partner at Al-Chef Cafeteria in Patna, Bihar, observed the city's once vibrant streets with concern. This capital city of Bihar has seen a significant rise in the fast-food market. Driven by the adventurous tastes of the younger generation, Al-Chef Cafeteria …
In the competitive travel and tour industry, thorough customer understanding is essential for differentiation and success. Companies in this sector utilize frequent surveys and analytic tools to know their customer's travel habits, past experiences (good or bad), demographics, budget, health, accessibility needs, travel companions, and other cultural interests. This helps them offer customized choices to …
40 Years of Sustainable Tourism: Insights & Future Trends: Research by Agarwal, R., Mehrotra, A., Mishra, A. Tourism generated 5% carbon dioxide emissions and 4% of global GDP ($3.4 trillion in 2019) (UNWTO, 2019). Tourism-related activities include resource extraction, production, and waste disposal, polluting soil, oceans, and natural resources. Social media and the internet have …
Wonder Pedicabs: Exploring Old Delhi’s Heritage on Wheels When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, ‘the Wonder …
Tourism’s Comeback: Strategies for Recovery & Growth: Research by Gupta, S., Kushwaha, P. S., Badhera, U. The tourism industry, once a powerhouse of economic growth and a key player in poverty alleviation, has faced a dramatic upheaval due to the COVID-19 pandemic. The crisis brought about unprecedented travel restrictions, border closures, and mandatory quarantines, which …
Destination Branding & Advocacy: The Power of Experience Travel and tourism are important sectors that contribute significantly to the global economy. In an extremely competitive global scenario, marketers of tourist destinations focus on creating and developing a favorable and attractive image for the destination brand to attract the attention of stakeholders such as customers, investors, …
Gyan Fresh: Digital Transformation in the Dairy Industry The case study is set up on a regional dairy player Gyan Fresh Private Limited in Uttar Pradesh, India. Gyan Dairy, founded in the year 2007 by Mr. Chandra Prakash Agarwal, was a privately held subsidiary of C. P. Milk and Food Products. Gyan’s vision was to …
Social Media Adoption Among Bottom of the Pyramid (BOP) Consumers Social media has emerged as an all-inclusive technology with the potential to integrate with the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from education to retailing. Though the presence of BOP on social media has increased lately, the desired level of …
Driving Outcome-Based IT Contracts with Automation Background & Rationale -Outcome-based contracts (OBCs) in IT outsourcing are contracts that deliver assured cost reduction or increased revenue at the customer business through the offered application. Such applications are enabled by automation and digital transformation which reduce uncertainties by better prediction and reduce revenue leakages by improving efficiencies. …
Challenges in Online Furniture Retail by Wakefit Although furniture has traditionally been an unorganized category, online furniture platforms have been on an upward curve for the past few years. Digitization of the economy and the usage of smartphones to access the internet have given a thrust to online purchases. This case on Wakefit Innovations Private …
