Management institutes are adopting AI—see how tools like ChatGPT are enhancing learning, skills, and classroom innovation in PGDM programs.
Management institutes are adopting AI—see how tools like ChatGPT are enhancing learning, skills, and classroom innovation in PGDM programs.
Voice AI like Alexa is transforming rural education in India—boosting student engagement, learning outcomes, and teacher support in under-resourced schools.
From trust to empathy, see how user-friendly design and localization help chatbots better serve banking customers, driving loyalty and satisfaction.
Explore how AI-powered leadership boosts performance in tourism but also challenges autonomy. Striking the right balance is key to employee engagement success.
Discover how Artificial Intelligence (AI) helps industries cut carbon emissions and optimize resources with green process innovations aligned with global sustainability goals.
Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
The empirical study focuses on work-life balance, mental health, or innovative approaches to well-being like staycation in the modern workplace. It suggests a blend of professional and personal rejuvenation, framed within the Conservation of Resources (COR) theory, which is a well-regarded perspective in understanding stress and well-being. The COVID-19 pandemic has precipitated an unparalleled crisis …
Is FOMO Driving Post-Pandemic Travel Trends? The study delves into how the surge in individuals' desire to travel due to Fear of Missing Out (FOMO) and the monotony of lockdown life has led to the emergence of revenge traveling as a new phenomenon. By investigating the relationship between FOMO, contextual trust, experiential risk, and the …
