Wonder Pedicabs: Exploring Old Delhi’s Heritage on Wheels When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, ‘the Wonder …
Wonder Pedicabs: Leisure Rickshaw Ride: Research by Vranda Jain and Vinita Srivastava
Wonder Pedicabs: Exploring Old Delhi’s Heritage on Wheels
When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, ‘the Wonder Pedicabs’ provides leisure rickshaw rides through the Old Delhi lanes.
This teaching case focuses on various managerial dimensions of the operations of WII. The case discusses the macro and micro environmental forces operating on WII. It deliberates on the economics of various tours offered by WII. It also educates the reader about the process of decision-making that goes in the selection of a tour operator and a tourism product.
Hence, it appreciates the significance of need recognition, search for information, evaluation of alternatives, and purchase decision as pillars in the process of decision-making process. The case also attempts to apprise the reader about the Indian Tourism Sector. The phenomenon called “Wonder Pedicabs” was studied within its real-life context by using multiple sources of evidence.
The authors have followed an empirical inquiry as well as a secondary sources-based investigation into the topic. Data for the case has been collected from the promoters of the company, their public deliberations, the website of the company, topic-related websites, and interviews of the stakeholders. Data obtained from the above-mentioned sources is incorporated in the case.
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An attempt was made to investigate the concept of leisure rickshaw rides amongst the stakeholders. Reviews of foreign tourists were available on the website of the firm. The information related to Wonder Pedicabs has been picked up from their website and authenticated by the promoters.
The case addresses the way forward and suggests strategic steps that may be undertaken by WII to ensure sustainable growth in the future.
The full research paper can be accessed here Jain V and Srivastava V(2018), “Wonder Pedicabs”, Emerald Emerging Markets Case Studies. DOI: 10.1108/EEMCS-07-2017-0169
