FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
Metaverse Adoption: Challenges and Public Perception - A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and virtuality intertwine seamlessly. You’re not just exploring a new digital space; you’re engaging with a universe where your virtual experiences are as rich and meaningful as your real-life ones. Welcome to the metaverse, …
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are increasingly shifting towards sustainability and natural products, Organic Personal Care Products (OPCPs) have carved out a significant niche in the personal care industry. Dr. Deepak Halan’s recent research paper, “Continuous Purchase Intention of …
Can the Threat Intelligence Model secure the confidentiality of the Health and Wellness Records of the Patients? – Research by Dr. Deepak Singh from Jaipuria Noida Cyber-attacks are rated among the top five risks in 2020, expected to grow twice by 2025, and the detection rate is as low as 0.05 percent, even in the …
Mudita Goyal, a PGDM student at Jaipuria Institute of Management, Jaipur, undertook a challenging and transformative internship at Zomato, delving into the fast-paced world of foodtech. Her experience at Zomato exemplifies how Jaipuria’s PGDM/MBA program equips students with the skills to thrive in real-world scenarios. Taking Charge: Key Responsibilities at Zomato Mudita was an essential …
As I embarked on my PGDM journey at Jaipuria Institute of Management, Noida, I was eager to dive deep into the rapidly evolving world of banking, particularly the role of artificial intelligence (AI) in shaping its future. The opportunity to undertake dual internships—one at Indian Bank and the other at Kwantics—came as a perfect chance …
SNAP 2024: Registration Opens on August 5; Exam on Three Dates in December; Check Process, Pattern, Syllabus, Top MBA Colleges The SNAP 2024 registration has officially opened on August 5. This entrance exam is a gateway to some of India's top MBA colleges, including the prestigious Jaipuria Institute of Management, offering specialized PGDM programs. Aspiring …
In the NIRF 2024 rankings, Jaipuria Noida has improved from 47 to 45, Jaipuria Lucknow from 92 to 72, Jaipuria Jaipur from 80 to 75, and Jaipuria Indore has stayed in the 101-125 range. The National Institutional Ranking Framework (NIRF) 2024 has highlighted the Jaipuria Institute of Management as one of India’s top business schools. …
My Internship Journey: Gaining Industry Insights: More Than Just Skills at Oxane Partners – An anecdote by Aastha from Jaipuria Jaipur When I first stepped into Jaipuria Institute of Management, Jaipur, I knew that the next two years would be a transformative experience. Little did I know, however, just how pivotal my Summer Internship Program (SIP) …
