Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Aakrati Rathore’s PGDM journey from Jaipuria Indore to Dubai shows how entrepreneurial spirit and global ambition create lasting impact. Discover her inspiring story.
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
MBA Success Story: From Jaipuria to Asian Paints When Ankush Sharma joined the PGDM programme at Jaipuria Institute of Management, Noida, he brought with him not just ambition, but a belief—that this leap of faith could change his life. Two years later, that belief stands validated as he begins his corporate journey at Asian Paints …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
Health Insurance & Inpatient Care Access in India In India, equitable and affordable access to care is a fundamental policy concern with a low public health expenditure (1.15% of gross domestic product) and high out-of-pocket health expenditure (OOPE) (50.6% of health expenditure). Several health insurance programmes have been launched in India to improve accessibility to …
The Cleanest City in India for 7 Years in a Row: How did Indore pull it off? The announcement of the Clean India Mission on 2 October 2014 by the Hon’ble Prime Minister of India, Mr. Narendra Modi, was a historic occasion for the country. In addition to placing cleanliness at the top of the …
MBA Programs Evolution: Modern Business Trends & Innovation The MBA, a cornerstone of business education, has undergone a transformative journey since its inception. From its roots in early 20th-century academia to today’s digitally driven, globally integrated programs, MBA education has continually adapted to meet the demands of an ever-evolving business landscape. In India, institutions like …
The empirical study focuses on work-life balance, mental health, or innovative approaches to well-being like staycation in the modern workplace. It suggests a blend of professional and personal rejuvenation, framed within the Conservation of Resources (COR) theory, which is a well-regarded perspective in understanding stress and well-being. The COVID-19 pandemic has precipitated an unparalleled crisis …
Classroom Debates to Boardroom Success-Ashish's Journey At Jaipuria Institute of Management, every student begins a journey that extends far beyond classrooms and campus corridors. Some journeys, however, stand out—not just for the milestones achieved but for the spirit they represent. One such story is that of Ashish K Srivastava, a distinguished alumnus from the PGDM …
