From Dabra to UNO Minda: Bhumika’s Marketing Journey At Jaipuria Institute of Management, student journeys don’t just begin with admission forms—they begin with ambition, potential, and the desire to make a mark. One such journey is that of Bhumika Meghani, whose transformation from a small-town dreamer in Dabra to a Management Trainee – Marketing at …
Is FOMO Driving Post-Pandemic Travel Trends? The study delves into how the surge in individuals' desire to travel due to Fear of Missing Out (FOMO) and the monotony of lockdown life has led to the emergence of revenge traveling as a new phenomenon. By investigating the relationship between FOMO, contextual trust, experiential risk, and the …
In the competitive travel and tour industry, thorough customer understanding is essential for differentiation and success. Companies in this sector utilize frequent surveys and analytic tools to know their customer's travel habits, past experiences (good or bad), demographics, budget, health, accessibility needs, travel companions, and other cultural interests. This helps them offer customized choices to …
Revolutionizing Education: How Jaipuria AI Labs is Transforming Student Learning In the fast-evolving world of artificial intelligence, education must keep pace to prepare students for the future. Jaipuria Institute of Management is at the forefront of this transformation with its state-of-the-art Jaipuria AI Labs. This groundbreaking initiative integrates AI-driven tools to enhance learning, improve career readiness, and …
Why Choose Jaipuria Institute of Management, Indore for Your MBA? Choosing the right business school is a pivotal decision for your career. Jaipuria Institute of Management, Indore, stands out as one of India’s top PGDM/MBA colleges, offering an industry-relevant curriculum, exceptional corporate exposure, and a dynamic student experience. Whether you aim to specialize in Marketing, HR, …
Why AACSB Accreditation Makes Your MBA More Valuable Imagine this—you step into a boardroom for your first job interview, holding a degree that carries global recognition. The interviewer, a seasoned professional, sees the name of your institution and immediately acknowledges its prestige. You don’t have to prove the credibility of your education—your degree does it …
40 Years of Sustainable Tourism: Insights & Future Trends: Research by Agarwal, R., Mehrotra, A., Mishra, A. Tourism generated 5% carbon dioxide emissions and 4% of global GDP ($3.4 trillion in 2019) (UNWTO, 2019). Tourism-related activities include resource extraction, production, and waste disposal, polluting soil, oceans, and natural resources. Social media and the internet have …
Why an MBA in India Prepares You for Global Challenges In recent years, global dynamics have experienced seismic shifts. Donald Trump, a key figure in global politics, recently issued a stark warning to BRICS nations, threatening a 100% tariff if they move away from the US dollar. This move highlights the intensifying geopolitical competition and …
Muzaffarpur to Deloitte: Abhinav’s Placement Success Story Abhinav Kirti’s story is one of perseverance, learning, and embracing the power of self-discovery. From his roots in Muzaffarpur, Bihar, to securing a prestigious position as a Tax Consultant at Deloitte, Abhinav’s journey at Jaipuria Institute of Management stands as an inspiring example of how hard work, a …
Wonder Pedicabs: Exploring Old Delhi’s Heritage on Wheels When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, ‘the Wonder …
