FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are increasingly shifting towards sustainability and natural products, Organic Personal Care Products (OPCPs) have carved out a significant niche in the personal care industry. Dr. Deepak Halan’s recent research paper, “Continuous Purchase Intention of …
