Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
Health Insurance & Inpatient Care Access in India In India, equitable and affordable access to care is a fundamental policy concern with a low public health expenditure (1.15% of gross domestic product) and high out-of-pocket health expenditure (OOPE) (50.6% of health expenditure). Several health insurance programmes have been launched in India to improve accessibility to …
The Cleanest City in India for 7 Years in a Row: How did Indore pull it off? The announcement of the Clean India Mission on 2 October 2014 by the Hon’ble Prime Minister of India, Mr. Narendra Modi, was a historic occasion for the country. In addition to placing cleanliness at the top of the …
Why AACSB Accreditation Makes Your MBA More Valuable Imagine this—you step into a boardroom for your first job interview, holding a degree that carries global recognition. The interviewer, a seasoned professional, sees the name of your institution and immediately acknowledges its prestige. You don’t have to prove the credibility of your education—your degree does it …
Gyan Fresh: Digital Transformation in the Dairy Industry The case study is set up on a regional dairy player Gyan Fresh Private Limited in Uttar Pradesh, India. Gyan Dairy, founded in the year 2007 by Mr. Chandra Prakash Agarwal, was a privately held subsidiary of C. P. Milk and Food Products. Gyan’s vision was to …
Businesses need professionals who can transform numbers into actionable insights in a world driven by data. Pursuing an MBA in Business Analytics from one of the best MBA colleges in India, like the Jaipuria Institute of Management, equips you with the skills and knowledge to lead in this data-powered era. As one of the top …
ESG Trends: Indian Firms vs. Global Giants Do Institutional Investors Care about ESG Performance? - A Study of Indian Firms In the past few years, academicians, policymakers, and regulatory bodies have given conscious attention to sustainability. Sustainability in business means integrating environmental and social issues into business practices and strategies. Researchers have also observed that …
Adapting to AI: Employee Fitment in Industry 4.0 This study develops a practical understanding of the positive and negative employee experiences due to artificial intelligence (AI) adoption and the creation of technostress. It unravels the HR development-related challenges with the onset of Industry 4.0. Semi-structured interviews with 32 professionals working across nine industries were conducted. …
