FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are increasingly shifting towards sustainability and natural products, Organic Personal Care Products (OPCPs) have carved out a significant niche in the personal care industry. Dr. Deepak Halan’s recent research paper, “Continuous Purchase Intention of …
 Can we solve a multi-brand distributor’s supply crisis dilemma for self-care essentials during pandemic concerns? – Research by Dr Ankur Chauhan from Jaipuria Noida The sudden outbreak of the COVID-19 pandemic posed an enormous challenge to ensure the availability of self-care essentials (SCEs) in front of healthcare departments across the world. When we investigated the source …
